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Richard Tso
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Richard L. Tso is a journalist covering the intersection of advertising, technology, social media and culture. He has held executive positions at leading technology companies and agencies in Silicon Valley and has presented at conferences around the globe. Richard's articles have appeared in Wired Magazine, Adotas and Huffington Post. He is a graduate of Stanford University.

Entries by Richard Tso

Mitigating Risks Associated With IT Server Downtime

(1) Comments | Posted June 26, 2013 | 11:50 AM

Server downtime can be costly. We've seen in the news that online gaming servers that power the popular games EVE Online, SimCity or Xbox are going down left and right, but what about the systems that enterprises rely on to conduct high volumes of business? Companies around the...

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Celebrity Stylist Rachel Zoe Joins Fashion Gaming Trend

(0) Comments | Posted June 25, 2013 | 2:37 PM

As consumers flock to the mobile platform, advertisers are adjusting their strategies to capture the attention of people on their most trusted personal computing device. Tablets and smartphones represent the biggest opportunity and challenge for fashion marketers -- mobile has our attention, but the ad industry hasn't yet found a...

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How Eye-tracking Technologies Will Change the Advertising Game

(1) Comments | Posted June 19, 2013 | 11:18 AM

Ah yes, Google Glass, introduced as the future of personal computing as the first wearable piece of technology to integrate the online world and the physical world. As geeky as this piece of eyewear looks (oh Scoble!), its introduction into the marketplace lends itself to a much broader...

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Burberry Ad Campaigns Blend Music, Fashion and Social

(0) Comments | Posted June 12, 2013 | 6:43 PM

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being a company characterized by that stodgy trench coat your father only wore on weekends back in the '60s to a multifaceted brand, relevant for the digital age.


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The Pinterest Craze: Marketers, It's Time to Start Pinning

(1) Comments | Posted June 12, 2013 | 8:05 AM

Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few things you should know.

It's a common problem for companies around the globe: You have a great product, but it's tough to get...

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Apple to Announce Streaming Music Service at WWDC

(0) Comments | Posted June 10, 2013 | 12:04 PM

Audiophiles, this one's for you. Pandora better take notice -- Apple is getting into the streaming music business and has a monetization strategy to boot. Today at the Worldwide Developer's Conference (WWDC), Apple is expected to announce its new music service that will offer highly-targeted ads in the...

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Worlds of Tech, Art & Medicine Collide At TEDxSeattle "Degrees of Impact"

(0) Comments | Posted June 7, 2013 | 12:59 PM

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Seattle is leading the nation as a hotbed of innovation, music and technology. On June 23rd, TEDxSeattle will bring the international influence of TED events to the Children's Theater at Seattle Center, showcasing dynamic thinkers, performers and 500+ audience members for this...

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Online Privacy & Mozilla's New Policy to Block Ad Cookies

(3) Comments | Posted June 6, 2013 | 3:37 PM

The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors. This would prevent advertisers from effectively targeting consumers...

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The Native Ad Controversy

(1) Comments | Posted June 3, 2013 | 1:45 PM

Banner ads just don't cut it anymore. It's time to make way for some new advertising formats and ways to engage and inspire readers beyond the margins of the written page. The term 'Native advertising' has been getting quite a lot of buzz, with some industry pundits citing it as...

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