While the billionaire donators are giving a boost to the media company bottom-line with massive advertising for their boy Mitt Romney, the number of progressive homemade ads, usually costing nothing or next to nothing, has exploded in this election year. These candidates don't buy media time and they don't test market their message. They just apply creativity and a subversive wit to counter the mindless narratives of the horse-race coverage of the mainstream media.
Warning, most of the following videos enjoy playing with bad taste and foul language. If you don't find that fun, stop here.
One of the most explosive examples was the pseudo-children's story, "Wake the Fuck Up," written by Adam Mansbach, author of the pseudo bedtime story Go the Fuck to Sleep and narrated by Samuel L. Jackson. Rather than an attempt to persuade that tiny, inscrutable four percent of "undecided" voters, "Wake the Fuck Up" is a call for Obama supporters who are not excited to get off their butts and vote.
That was preceded by Sarah Silverman's "Let My People Vote 2012," which was designed to expose the Republican schemes to suppress the vote throughout the U.S.
State races have also inspired their own social media pieces. Poet and activist Josh Healey created a poem/stand-up comedy bit "Meet the Millionaire Tax Virgin" in support of Proposition 30.
And 1960s pop star Leslie Gore shows up with a beautiful video based on her early feminist declaration of independence, "You Don't Own Me," featuring Lena Dunham, Alexa Chung, in support of women's right to choose.
If social media tell us anything, it is that we don't have to be passive to the Super-PACs. It is always possible to get your own vision and point of view out there. And perhaps make this election less of a yawner.