THE BLOG 02/08/2013 09:51 am ET Updated Apr 10, 2013 "Gun Control"? The Name of the Game is "Frame" By Rick Horowitz The words we're choosing can keep us from losing. Download Follow Rick Horowitz on Twitter: www.twitter.com/Rick_Horowitz Do you have information you want to share with HuffPost? Here’s how. Rick Horowitz Milwaukee Public TV Commentator, Writing Coach, Writing & Editing Consultant MORE: Second Amendment Gun Violence National Rifle Association Assault Weapons High Capacity Magazines Subscribe to the Politics email. How will Trump’s administration impact you?