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Rick Liebling
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Entries by Rick Liebling

Attention Brand Marketers, Shiny Object Alert

(0) Comments | Posted October 8, 2012 | 12:29 PM

A few years ago, crowdsourcing was the shiny new toy in the marketing arsenal. All it took was a couple of success stories and soon every brand wanted to let people design the next product, shoot the next ad or choose the flavor of their next potato chip. In a...

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99 Products and I'll Pitch Each One

(1) Comments | Posted October 3, 2012 | 10:25 AM

Last week, a friend of mine, an astute and well-respected member of the social media marketing community, asked on Twitter: "Who do you think the best marketer is out there, hands down?" My immediate answer was, "Jay-Z." Now, when "the best rapper alive" talks about selling product...

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