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Rieva Lesonsky

Blog Entries by Rieva Lesonsky

Being Facebook Friends With The Boss Can Be A Challenge: Survey Says

0 Comments | Posted March 26, 2012 | 9:15 AM

Should bosses and employees be friends on Facebook? With rules about personal and professional behavior blurring, it's a bit surprising that only 21 percent of respondents in a recent Russell Herder survey said they are Facebook friends with their work supervisors, compared to 74 percent who aren’t. Less...

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Nomophobia, Fear Of Being Without A Mobile Phone, On The Rise: Survey Says

136 Comments | Posted March 23, 2012 | 3:18 PM

Nomophobia is on the rise. In a recent study by SecurEnvoy, 67 percent of respondents are afraid of losing or being without their mobile phones, up from 53 percent in the prior survey four years ago. In fact, 41 percent are so worried, they own two or more...

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Facebook Like Button May Be Bad For Business: Survey Says

5 Comments | Posted March 22, 2012 | 10:45 AM

Including Facebook "like" and Twitter "tweet this" buttons on your website is widely considered a no-brainer -- a great way to encourage interaction with consumers and boost your business. But if you own an ecommerce site, you might want to think twice before adding the ubiquitous digital icons. According to...

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U.S. Workers Aspire To Be Entrepreneurs, Freelancers: Survey Says

4 Comments | Posted March 20, 2012 | 5:15 PM

U.S. workers still want to be successful, and some even want to be the boss one day. What they overwhelmingly don't want to be are corporate executives. In a survey of more than 1,000 people, Intelligent Office found that not a single respondent aspired to be a "corporate...

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Survey Says: Are Millennial Employees Flakes?

5 Comments | Posted March 19, 2012 | 10:02 AM

Do you think millennial employees' work ethic falls short of other generations? If so, you're not alone. In a recent poll for Workplace Options, 68 percent of those surveyed say millennial employees -- ages 18 to 29 -- are less motivated to take on responsibility and produce quality...

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Customers Turn Off When You Make Them Log In: Survey Says

6 Comments | Posted March 15, 2012 | 3:05 PM

Do you make customers register an account in order to leave comments on your blog, access information or shop? You could be driving them away. A study by Blue Research for Janrain found 86 percent of respondents get annoyed by having to create new accounts on websites, an...

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Legal Issues Are Least Favorite Part Of Being An Entrepreneur: Survey Says

1 Comments | Posted March 13, 2012 | 10:46 AM

What's the biggest headache small-business owners face in running their businesses? Nearly one-third (29 percent) say legal issues are their least favorite part of being an entrepreneur, according to a recent survey from RocketLawyer. These entrepreneur know whereof they speak: Fifty-two percent have faced a legal issue in...

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Tablet Shoppers Spend More Than Smartphone, Laptop Shoppers

2 Comments | Posted March 12, 2012 | 9:30 AM

As I recently told you, the number of tablet users is growing more rapidly than many experts had predicted -- and that number will likely soar even higher with Apple's release of the iPad 3. To add to the frenzy, the amount of money these tablet devotees are...

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Tablet Sales Take Off: Survey Says

4 Comments | Posted March 7, 2012 | 6:45 PM

As if Apple needed any more of a boost with its announcement of the new iPad 3, U.S. tablet sales have been surging as of late -- and only expect to continue. Between mid-December and mid-January, the percentage of U.S. adults who own a tablet jumped from 10...

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How Can Small Businesses Stand Out On Twitter? Survey Says

20 Comments | Posted March 5, 2012 | 8:30 AM

Worried that people aren't reading your tweets? In a study led by Carnegie Mellon University, Twitter users rated only 36 percent of the tweets they received as worth reading, while they considered 25 percent not worthwhile, and they were ambivalent about the other 39 percent.

What type of...

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Some Red Tape Helps Small Business: Survey Says

12 Comments | Posted February 29, 2012 | 10:41 AM

What is hindering small-business owners' growth? While some politicians would have you believe it's “too much” government regulation, a recent poll by the Main Street Alliance, Small Business Majority and the American Sustainable Business Council reports that's not the case. On the contrary, 78 percent of small-business owners...

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On Social Media, Most Consumers Play Nice: Survey Says

0 Comments | Posted February 28, 2012 | 10:30 AM

The Web may be home to plenty of negative chatter, but turns out most people have no interest in badmouthing companies online. In fact, according to a new study by AYTM Market Research, a majority of Facebook and Twitter users have never mentioned a company at all....

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Small-Business Marketing Budgets For 2012 Are Tiny: Survey Says

3 Comments | Posted February 27, 2012 | 11:45 AM

Small-business owners are feeling good about their future, with 70 percent saying they are "optimistic," according to the sixth-annual Staples National Small Business Survey. What would help them feel even better? More than half (52 percent) would like a bigger marketing and advertising budget to help them grow...

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Facebook For Business: Big Brands Disappointing Their Customers

7 Comments | Posted February 23, 2012 | 10:00 AM

Although 48 of the top 50 brands in the latest A.T. Kearney Social Media Study have Facebook pages, the way they use these pages is falling far short of what customers expect when it comes to social media. The study of how the top 50 brands used Facebook...

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Bad Bosses Could Lead To Employee Health Problems: Survey Says

2 Comments | Posted February 21, 2012 | 10:45 AM

Employees who experience workplace bullying could be suffering more than mentally, according to a new study published in the International Journal of Stress Management and reported by LiveScience. They could also end up with physical health problems -- ranging from obesity to heart disease -- that could shorten...

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What Risk Does 'BYOD' Pose To Your Business? Survey Says

6 Comments | Posted February 17, 2012 | 10:50 AM

The growing popularity of the "BYOD" (bring your own device) approach to IT, in which employees can use their personal mobile devices for work tasks, is creating some serious challenges for business, according to the latest CDW IT Monitor. While 76 percent of companies in the survey allow...

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Teleworking Bosses Mean Dissatisfied Employees: Survey Says

1 Comments | Posted February 8, 2012 | 10:56 AM

Many studies have been conducted showing that employees who are allowed to telework are happier, more productive and more loyal to their employers. But there's one area where teleworking can have the opposite effect. A study by Timothy D. Golden of Rensselaer Polytechnic Institute and Allan Fromen of GfK Custom...

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Are Cross-Shopping Customers Walking Out Of Your Business? Survey Says

6 Comments | Posted February 7, 2012 | 9:43 AM

What are consumers doing with their smartphones and tablets when they're out shopping (possibly in your store)? A recent study by Prosper Mobile Insights found the latest trend is "cross-shopping." Some 40 percent of respondents say they have compared prices and then left to purchase an item from...

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Customers Say Small Business Social Media Efforts Failing: Survey Says

16 Comments | Posted February 6, 2012 | 9:47 AM

Do you think communicating with customers via social media is a fad? Well, customers don't. In a new study commissioned by Conversocial and conducted by assistant professor of communications Liel Leibovitz at New York University, the majority (50.7 percent) of consumers say they currently use social media to...

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Are You Driving Customers Away? Survey Says

34 Comments | Posted February 3, 2012 | 4:35 PM

Are you turning customers off? Are you driving them away from shopping at your retail store or e-commerce site? In a study by MarketTools, 29 percent of respondents say "a bad shopping experience" has caused them to stop shopping at a retail store, and 25 percent say the...

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