Rishad Tobaccowala
Rishad Tobaccowala
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Rishad Tobaccowala is the Chief Strategy and Innovation Officer of VivaKi, which combines the digital and media assets of the Publicis Groupe including Digitas, Razorfish, Starcom Mediavest and Zenith Optimedia. His Reinventing blog is at http://rishadt.wordpress.com.

Blog Entries by Rishad Tobaccowala

Four Thoughts About The Future Of Advertising

5 Comments | Posted October 2, 2011 | 02:18 PM (EST)

1.Advertising is entering a golden age.

Despite all the hand-wringing about advertising, it is and will continue to be a booming industry. The advertising market is larger than it has ever been and it will continue to explode for a combination of reasons.

First, as the Internet empowers people, companies...

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