Rishi Dave
Rishi Dave
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Rishi is the Executive Director of Online Marketing for Dell’s Large Enterprise Business Unit. In this role, Rishi has global responsibility for implementing marketing strategies for Dell.com, social media, communities, and Dell’s Premier portal. Previous to this role, Rishi drove Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group.

Rishi has spent his career in the technology industry with marketing, business development, and consulting roles in startups to large corporations including Bain & Company and eBay. Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.

Blog: www.rishidave.com
Twitter @RishiAtDell.
about.me/rishidave

Blog Entries by Rishi Dave

Cultivating Contagion--and Measuring Results--in the Social Media Sphere

Posted March 3, 2011 | 11:31:42 (EST)

As large enterprises take on social media, risk and reward hang in the balance. Direct conversations and relationships with your customers are incredibly powerful. But from a corporate perspective, the seeming lack of control can be unnerving. So how can you engage at a meaningful level?

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