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Robbin Phillips
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Robbin Phillips is known as Courageous President at the word of mouth and identity firm, Brains on Fire. She is also co-author of the book titled Brains on Fire, Igniting Powerful, Sustainable Word of Mouth Movements. She’s worked with brands such as BMW, Colonial Williamsburg Foundation, Love146, Fiskars, Best Buy and Ryobi Tools. She loves hot yoga, cold beer, sunny days and starry nights. She believes love is a circular transaction, and she’s part of the Brains on Fire movement. She frequently contributes to the Brains on Fire blog.

Blog Entries by Robbin Phillips

Let Your Advocates Create Their Own Version of Groupon

Posted March 10, 2011 | 11:27:24 (EST)

There's lot of mixed reaction to Groupon these days. If you're a local retailer and you haven't heard of Groupon, this New York Times article is a great, great overview. This paragraph sums up what it is nicely:

For those of you not familiar with Groupon,...

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4 Biggest Mistakes Small Businesses Make With Social Media

Posted January 28, 2011 | 15:30:10 (EST)

Everyone in business today is in a frenzy to "use social media to grow their business".


Hate to disappoint, but Facebook, Twitter, blogs and other social media tools are not magical. They're communication tools and communication is hard work. Connecting with your customers on a deep and...

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Five Things Start-Ups Can Learn From Not-for-Profits

Posted December 23, 2010 | 12:30:56 (EST)

There is huge value shift in America.

With tons of layoffs in the last two years, there really is no such thing as a secure job. I wrote about this on the Brains on Fire blog after hearing Arianna Huffington speak in New York in October --...

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Love the People Who Love You

Posted December 7, 2010 | 14:50:42 (EST)

So, you've taken the plunge and started your own company. Maybe you lost your job and it feels like the best thing to do, or the only thing to do. Maybe you're following a dream. But either way, this statement is 100% true:

You can't exist...

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