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Robert Ball

Entries by Robert Ball

Growing Pains: Frenzied Daily Deal Market Starts To Mature

(6) Comments | Posted October 3, 2011 | 10:31 AM

As predictable as the sun coming up every morning, you knew this would happen. Last year, Groupon was the darling, the fastest growing company ever, according to the Forbes cover story about. Now its IPO is on hold and the pundits are questioning not only the viability and...

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Social Media Monitoring: It Pays to Listen

(8) Comments | Posted March 10, 2011 | 10:15 AM

In my last post I talked about the importance of integrating social media into your small business strategy. Social media is not just changing the face of marketing, advertising, or media - it is also impacting the way small businesses qualify leads, drive revenue, even create and sell...

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Social Media Marketing: What's The Payoff For Your Business

(4) Comments | Posted February 24, 2011 | 5:00 PM

According to a recent survey, 70 percent of small businesses reported that they are already using social media for marketing. Indeed, over a third cited creating a profile on a social network as one of the top three most effective marketing methods. Over the last year, there was...

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Don't Just Engage In Social Media, Monetize It

(3) Comments | Posted February 9, 2011 | 9:20 AM

I hear it all the time from small business owners: "I can't afford to spend time tweeting or hanging out on Facebook -- I have a business to run!" and "Is it possible for my small business to make money from social media, or is it just a necessary game...

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Group Buying Versus Traditional Lead Generation

(4) Comments | Posted January 25, 2011 | 7:04 PM

How does group buying generate quality leads? Lead generation is a key consideration for any small business's marketing and advertising approach, and should also be examined when deciding if group buying is a good approach for your business.

In my last post, we looked at the cost of...

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Groupon, Gap Deal: What Was the True Cost?

(5) Comments | Posted January 12, 2011 | 2:15 PM

What is the "cost" of a group buying deal like Groupon? How does it compare to other marketing costs such as TV, radio, print ads, promotions or giveaways that your businesses incurs to get new customers, particularly ones that become loyal long-term relationships?

Before going into this cost analysis, I'll...

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Group Buying: Key To Your Business's Social Media Strategy

(5) Comments | Posted January 3, 2011 | 9:45 AM

It's almost 2011, and every business-big and small-is looking to leverage social media and all it has to offer. Social media strategist Jay Baer says that the most important question that will be "put to bed" this year is "Should my company be active in social media?"


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