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GOP Convention Fails at Principal Political Goal: Convincing Swing Voters That Romney Understands Their Lives

Posted: 08/31/2012 12:00 am

Going into the Republican Convention, Mitt Romney had one major political mission: to convince swing voters that he isn't just the guy who fired their brother in law -- that he understands their lives and is on their side.

Given his record as Governor of Massachusetts -- 47th among the 50 states in job creation -- and his history at Bain Capital, Romney can't really make the case he has any experience creating jobs.

But the thing that really stands between Romney and swing voters is the perception that he has zero empathy -- no comprehension of what life is like for everyday Americans.

So the Republicans tried very hard to tell stories that humanized the otherwise robot-like Romney. But here is the bottom line: when multiple speakers have to testify how authentic you are -- you're not.

The first night of the Convention did feature Ann Romney delivering a simple message: you like me, I love Mitt -- so he must not be so bad.

But it also featured a cast of governors doing auditions for 2016 saying very little about Romney and a great deal about their own "successes." When Chris Christi gave the Convention's Keynote address, he didn't even mention Romney until the very end of his speech.

Night two featured Paul Ryan whipping up the right-wing base and delivering brazen lies about the Obama record. Ryan's speech was a feast for fact checkers. From his assertion that Obama failed to prevent the shutdown of the GM plant at Janesville -- which was closed before Obama took office -- to his attack on the Obama for failing to take seriously recommendations from the Debt Commission which he himself voted to oppose.

Most egregious was Ryan's claim that Obamacare "cut" Medicare by over $700 billion. In fact, of course, far from "cutting" Medicare benefits, Obamacare actually improved Medicare benefits and achieved $700 billion of savings for the Medicare program by cutting huge overpayments and subsidies to big insurance companies. Not one Medicare recipient has had his or her guaranteed benefits cut by ObamaCcre -- and Ryan knows it.

Of course, all the while Ryan was lying about the fake "Obamacare" cuts in Medicare, he and Romney are planning to eliminate Medicare. They have made clear they want to replace it with a voucher program that would provide a fixed amount of money per person and require that seniors shop for coverage on the private insurance market. Their plan will raise out of pocket costs by $6,400 and eliminate the guaranteed benefit that defines Medicare and has meant that American retirees haven't had to worry about their health care costs for over half a century.

The final night of the Convention, the Republicans made a concerted effort to "humanize" Mitt Romney. They put up a string of former friends and associates to tell stories aimed at trying to make him seem more caring and human.

Then Bob White, the Chairman of Romney for President and former partner in Bain Capital, talked about his business experience. White told the story of how Romney was asked to come back from Bain Capital and return to Bain Consulting to save it from collapse. Of course White ignored the fact that, as a new article in Rolling Stone indicates, he achieved that recovery through a federal bailout.

The essential role of the government, by the way, is a consistent, though never mentioned, theme that continued when it came to Romney's "turn around" of the Salt Lake Olympics that receive a larger federal subsidy -- $1.3 billion -- than all of the previous Olympics combined.

Then came Tom Stemberg, the CEO of Staples, which had been funded by Bain Capital, who argued -- in one of the stiffest, least "everyman" speeches ever -- that when the Obama campaign contends that Romney is out of touch with ordinary people, "they just don't get it." In fact, Tom led the assembled delegates in the chant: "they just don't get it". Multi-millionaire Tom Stemberg is a strange choice to serve as cheerleader for how Mitt Romney understands ordinary people.

Ray Fernandez, the owner of Vita Pharmacy, who told everyone how important Bain Capital was in creating his business, followed Stemberg. By this time the Convention was beginning to sound like a business development seminar.

Then came Kerry Healey, Romney's former Lt. Governor of Massachusetts, to tell us about Mitt's Massachusetts record. No mention of the three quarters of a trillion dollar increase in fees on everyday people. No mention of the fact that on his watch Massachusetts was 47th out of the 50 states in job creation. No mention of RomneyCare. No mention that his policies increased student class sizes, or that when he left office, Massachusetts had the highest debt per capita in America.

Next was Jane Edmonds, Romney's former Massachusetts Director of Workforce Development, who testified to Romney's "authenticity." Edmonds went on to argue that Mitt believed in promoting women -- particularly to "senior" positions. No mention of his refusal to endorse laws that would require equal pay for equal work.

Edmonds tried to convince us that Romney was not one of those leaders who "focused only on his own success," but rather would work hard -- selflessly -- to make life better for other people. Now there is a tough sell.

Then came Olympic athletes to testify about how Romney turned around the Salt Lake Winter Olympics. Forgot to mention those federal subsidies.

There were videos and home movies. Romney saying that when he traveled a lot, he would call home and find Ann exasperated from five active little boys. Caring guy, he told Ann: "Just remember that what you're doing is more important than what I'm doing." Really?

After the videos, we were treated to a "surprise" guest -- Clint Eastwood -- who argued that the Obama Administration failed to do "enough" to eliminate unemployment. Clint forgot about the fact that when Obama first took office, he confronted the worst economic disaster in 60 years. He forgot that Obama staunched the loss of 750,000 jobs per month that had resulted from the failed trickle down policies of the Bush Administration and that Mitt Romney hopes to revive. He forgot about the last 29 consecutive months of private sector job growth -- over 4 million jobs -- and, most importantly, forgot that the Republicans in Congress have done everything they can to sabotage the economy including refusing to pass the American Jobs Act that independent economists say would have created another million plus jobs.

Then Eastwood rambled through a bizarre, awkward dialogue with a faux Obama during the first fifteen minutes of live primetime network Convention coverage. His presentation will be the most talked about event of the convention. And the Republican Party put out a statement distancing itself from Eastwood's strange presentation just minutes after the Convention adjourned.

When Eastwood finally withdrew, Florida Senator Marco Rubio introduced Romney, recanting stale right-wing bromides and whipping up the Republican hard core. Never a mention of the need for immigration reform, or the fact the Mitt Romney vowed to veto the Dream Act, and is the most anti-immigration candidate for President that of a major party in modern history.

Finally, came Romney, stiff and awkward as ever, touting his record at Bain as a "great American success story." Once again he blamed Obama for presiding over the "worst economic recovery since the Great Depression." Let's remember that the policies that he and Paul Ryan want to reinstall in Washington -- tax cuts for the rich and letting Wall Street run wild -- caused this economic catastrophe. Romney reminds you of an arsonist complaining that the fire department hasn't done a good enough job putting out the fire. And in the course of his speech he never offered one idea to create jobs other than reinstating the failed Bush economic program.

Romney went on to attack the Obama foreign policy -- apparently forgetting about his own recent disastrous foreign policy tour.

But most importantly, Romney did nothing to "Etch-a-Sketch" his image of the out of touch, prep school educated, son of a corporate CEO.

At the close of this Convention the most memorable stories that everyday people remember about Mitt Romney the person still have to do with a dog strapped to the roof of his car, or the way that, as an 18-year-old, he led a gang of teenagers to bully another student. The most memorable facts about Mitt Romney remain that fact that he "likes to fire people" and did exactly that as CEO of Bain Capital.

Mitt's convention fell short in its attempt to convince everyday Americans that he understands who they are and how they live and that he's on their side. That is one of the major reasons, that those ordinary Americans will not elect him President of the United States.

Robert Creamer is a long-time political organizer and strategist, and author of the book: Stand Up Straight: How Progressives Can Win, available on Amazon.com. He is a partner in Democracy Partners and a Senior Strategist for Americans United for Change. Follow him on Twitter @rbcreamer.

 
 
 

Follow Robert Creamer on Twitter: www.twitter.com/rbcreamer

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Going into the Republican Convention, Mitt Romney had one major political mission: to convince swing voters that he isn't just the guy who fired their brother in law -- that he understands their lives...
Going into the Republican Convention, Mitt Romney had one major political mission: to convince swing voters that he isn't just the guy who fired their brother in law -- that he understands their lives...
 
 
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10:58 PM on 09/02/2012
Great article but I must say that I don't think that I will be voting for Obama again.
I am one of those who haven't been able to get another job since losing mine after Obama took office. Then I saw that movie 2016 that scared me to death! I had no idea about Obama's past. I was so busy just trying to survive that I did not really look into Obama's history before I voted for him last time. I got caught up in the hype of his hope and change and voted for him with such enthusiasm. But the only thing that has changed for me these last 4 years has been losing my job and going from living on unemployment to now living on on welfare! :( I don't want more handouts. Receiving welfare is embarrassing and humiliating. I just want a job!
10:21 PM on 09/01/2012
Now it is incumbent on the Obama campaign to drive your point home.
09:55 PM on 09/01/2012
Obama found Medicare waste and cut it $700billion? Government found waste and cut it? No one will believe that. Take from the elderly and give to the young is exactly what that was about. Am I wrong? Then give me just one specific where there was a quantifiable savings from cutting waste. Just one.
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AMACHA
Getting it Straight
09:22 PM on 09/01/2012
Treating a convention like one long commercial, in which it is allowable to lie with impunity, could work. It will be interesting to see if there are enough old, racist red-necks who will believe anyone who tells them what they want to hear left to get Mitt elected. It is possible.
Jay Haney
My nuclear family imploded when I was 18. I've bee
08:47 PM on 09/01/2012
Having finally gotten a look at a few clips of the speech courtesy of Jon Stewart (who provided much needed sanity checks against the banality of what I saw), I can honestly say that Mitt has no chance. Nothing short of an armed coup (which he would probably screw up about as badly as he has the rest of his campaign) is going to get him into the White House.
07:52 PM on 09/01/2012
Mitt understands.

He just doesn't care about the 99%.
05:16 PM on 09/01/2012
I would have voted for his father...

>This man was born under privilege --- I'm not blaming him for that, but that puts him
out of reach for 90% of this populace

>Name a corporation he has built that employed ( or has ) gobs of us common folk

> Most of his money in off-shore tax havens

> An elevator for his cars

> A born-and-trained horse shipped to Europe for the games

I'll stop here --- he should not waste the little time left on convincing us
of the unreal and just convince us he will be a good leader with good ideas...
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Ciocc1
08:28 PM on 09/01/2012
Those of us who voted for obama could also say that because he is black he couldn't understand our lives either, but you never heard that in the last election. You'd have to have a low intellect to buy that.
gconners
A Hard Rain's A-Gonna Fall
04:02 PM on 09/01/2012
Doesn't it occur to people that since so much of the GOP convention was based on lies about President Obama, that Romney/Ryan and the rest could well be "lying" about how they would "fix" the economy and "help" the country as a whole?
10:15 PM on 09/01/2012
We will hear all about how they will overhaul the tax code into 2 tax brackets, throwing the middle class a bone in the form of a modest tax cut ON THE FRONT END and get rid of special interest loopholes and deductions that the wealthy use which is what most people want to hear. They have already suggested this vaguely.

This makes the deal look good to people who aren't thinking. They won't own up to saying anything about how this deal is actually better for wealthier households. To pay for it on the backs of the middle class and the poor ON THE BACK END by fiddling with and/or eliminating tax breaks people count on like tax exemptions for dependents, child tax, education, mortgage and student loan deduction credits, and other exemptions that bring down the average family's total tax burden which would make daily life more expensive for middle class and poor families. Not to mention what they would do to Social Security and Medicare. You better believe they won't touch the defense budget.

When they tout smaller government, this is what they mean, they won't stay out of our lives regarding women's bodies, human sexuality, religion or telling us what is right and wrong, but they sure will when it comes to government services.
gconners
A Hard Rain's A-Gonna Fall
07:21 PM on 09/02/2012
What the GOP/TP would do about taxes is what they would do about healthcare reform.
They would repeal the ACA, THEN go through a "step-by-step" process to "reform" health care. That will take about 100 years!
As for taxes, they would CUT taxes, mainly for the wealthy, THEN go through a "step-by-step" process to "rid the special interest loopholes and deductions that benefit the wealthy." That will happen, most likely, NEVER!
I do NOT know what many Americans are looking at or thinking, or NOT thinking, to fall for this BS!
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USA FIRST1
02:42 PM on 09/01/2012
I guess this means that Daniel Rasmuseen still wont be including Ron Paul or Gary Johnson in his polls! (wouldnt look good for Romney:).
02:37 PM on 09/01/2012
Out of touch is Obama....he has had to have 3 quanitative easings which indicates his economic policies have been a failure.
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SharpDonkey
I don't need no stinkin' Micro-bio
07:24 PM on 09/01/2012
I'm not sure what you are babbling about but fron your syntax and grammar in this and other posts it sounds like the righties are now outsourcing the nickel a post jobs to a foreign country.

Regardless, you obviously are trying to impress other righties because you are using sad old bagger methods. The only ones who take you seriously are your puppeteers and the other baggers.
nothingchanges
too soon old, too late smart
02:03 PM on 09/01/2012
Want to get a real world insight to the Republican convention?

Ask "real world" people.

Like the ones who cleaned up the mess they left behind.

For LESS than minimum wage.

The Republican's "vision" for America's future.
01:47 PM on 09/01/2012
Clint was very symbolic of the Republican party in my view...a rich, old, white guy talking to a chair...
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AMACHA
Getting it Straight
09:10 PM on 09/01/2012
Lost, living on a past legend, out of touch with reality...it's too easy to go on.
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Briteleaf
12:26 PM on 09/01/2012
Romney is the used car salesman who leans heavily on "TRUST ME" instead of warranties. He is afraid to show American voters his tax history while running for PRESIDENT OF AMERICA. Mitt has NO DETAILED PLANS FOR JOBS, THE ECONOMY, TAXES, FOREIGN POLICY. Only fools will buy a pig in a poke. He is the candidate of the 1% duping the politically ignorant into voting for the interests of the wealthy and the corporate. America doesn't need a FAT CAT leader. Wake up working America and stop a FAT CAT with an agenda that is anti women's choice, wants to cut social security and medicare, wants to cut all programs for the poor and homeless in order to increase profits for the wealthy. Mitt stands for a government of the wealthy, by the wealthy and for the wealthy.
gconners
A Hard Rain's A-Gonna Fall
04:08 PM on 09/01/2012
Reagan said: "Trust but verify."
Romney offers NOTHING up for "verification."
Therefore, one would be "foolish" to "trust" such a person. ESPECIALLY for the highest office in the country!
I know I don't. And, hopefully, the majority of Americans won't!
04:12 PM on 09/01/2012
Lol..there's going to be a new political ad with Romney as the shady used car saleman. The pitch will be "Show me the tax-fax."
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Muskie Muskrat
I am the Muskrat and I approved this message.
11:42 AM on 09/01/2012
It seemed the entire convention had one goal: convince the republican party that Romney is a good choice. And it doesn't appear that they did a good job.

I thought Romney's acceptance speech was pathetic at best and his delivery was wooden and boring. No passion. No substance. No plans. No policies. No indication that he is a leader. Just stories about him and sappy anecdotes about his family. If he's so proud of his parents, why doesn't he emulate the honesty and transparency of his father, the man who started the tradition of releasing tax returns?

When the camera swept the crowd as Romney was speaking, there seemed to be stone-faced stares in Romney's general direction and polite "golf tournament" applause when he said something good about America.

Even Ann Romney seemed to be looking down on "YOU PEOPLE" from her perch. She never cracked a smile until she was sure the camera was on her when Romney mentioned her. And it seems that everyone is saying that we should vote for Romney because his wife has MS and fought cancer.

This is the CANDIDATE who is constantly called on his lies, distortions and flip flops who has already declared war on Iran (while in Israel) and says he will likely send troops to Syria to make sure WMDs don't get into the wrong hands. The WMD lie? A promise to cut taxes and start two more wars?

Sound familiar?
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mudshark12
Now who are you jiving with that cosmik debris?
02:09 PM on 09/01/2012
Sounds very familiar, like history repeating itself.
Jay Haney
My nuclear family imploded when I was 18. I've bee
08:51 PM on 09/01/2012
So Ann's got MS? Well...in which case, she is wasting what time she has left. Rather than fritter away the time spitting at the less-fortunate with contempt, maybe she'll want to learn some honest compassion for her fellow human beings. When the MS gets its claws into her so deep that she's a prisoner in her own body, it'll be way too late.
10:46 AM on 09/01/2012
You're writing these articles from prison, aren't you Bob?