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Robert Moran
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Robert Moran is a data-driven strategist and author working at the intersection of business, public policy and emerging consumer trends and attitudes.

He is a Partner at the Brunswick Group and leads the firm's research practice, Brunswick Insight, in the Americas.

Entries by Robert Moran

Who's Your Megacity? The 21st Century Metropolis

(0) Comments | Posted June 18, 2014 | 1:46 AM

Although the Richard Florida vs. Joel Kotkin debate over America's urban-suburban future rages on, the future of cities is a critically important subject for American policymakers, urban planners, and citizens.

In fact, aside from global aging, one of the greatest global trends in 21st century life is urbanization....

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The Next Economy: After 'MarketWorld'

(0) Comments | Posted April 11, 2014 | 11:59 AM

When the Berlin Wall fell in 1989 and took communism with it, the well-respected consulting firm Global Business Network (GBN) was asked to paint alternative scenarios for a post-Communist world. They developed three scenarios:

New Empires, a kind of regional, neo-mercantilism
Change...

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Inequality, Automation and the Political Class

(2) Comments | Posted February 19, 2014 | 10:48 AM

The president focused on income inequality in his State of the Union address to Congress. And it is a safe bet that income inequality will be a major Democratic campaign theme headed into the midterm elections, as Democrats struggle to increase base Democratic turnout in a non-presidential election cycle.

...
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A Case for the Asteroid Strike

(3) Comments | Posted November 2, 2010 | 5:44 PM

How big will tonight's "wave election" be and what will we call it tomorrow?

Some are using the term "tsunami." Others are calling it a hurricane.

I think that there is a strong case to be made that this is less a wave election like 1994 and more like the...

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Pew Millennials Data

(0) Comments | Posted March 3, 2010 | 2:58 PM

The Pew Research Center recently published its report titled "Millennials, A Protrait of Generation Next. Confident, Connected, Open to Change." It's a wide-ranging, data-driven portrait of the roughly 50 million Americans between the ages of 18-29.

Of course, one of the larger differentiators between Millennials and other American generations...

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re: Incumbent Rule

(0) Comments | Posted February 25, 2010 | 3:45 PM

Thank you Mark and Nate for the thoughtful critique of my post regarding incumbents polling under 50%. I think this is an excellent example of the kind of smart, civil dialogue we can have around polling data. And, I think it serves the public interest well.

The data...

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Incumbents "get what they get in the tracking."

(0) Comments | Posted February 23, 2010 | 1:32 PM

This morning, like every morning, I quickly scanned First Read from Chuck Todd, Mark Murray, Domenico Montanaro, and Ali Weinberg.

I enjoy First Read and very much like Chuck Todd, but I will admit that I threw down my Blackberry in complete frustration after reading the following:

*** Buckeye...

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The Beltway Ponders America's Global Influence

(0) Comments | Posted February 9, 2010 | 12:51 PM

Was the financial crisis of 2008 a global turning point? Did it mark the earliest stage in the decline of US power? Will historians view the financial crisis and the Great Recession as the beginning of a multi-polar world?

StrategyOne explored this issue further by using its proprietary Beltway...

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Fresh Data on DC Elites and Direction of the Economy

(0) Comments | Posted January 21, 2010 | 9:40 AM

Exclusive to pollster.com readers StrategyOne has fresh data from its Beltway Barometer survey on where DC elites think the economy is headed.

StrategyOne's Beltway Barometer survey asked Washington elites if they thought the economy:

1. Has already bottomed out and is getting better
2. Is at bottom and...

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DC Elites Look to 2010 Elections

(0) Comments | Posted January 19, 2010 | 9:44 AM

Although we're still nine (9) months away from the 2010 elections, DC elites are already handicapping the outcome.

In order to get a better sense of what official and political Washington is thinking about the 2010 elections, StrategyOne appended a question on our recent Beltway Barometer survey. The full (crosstab)...

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Data Under the Tree: Part 2 (Star or Angel? Multi-colored or white lights?)

(0) Comments | Posted December 21, 2009 | 10:58 AM

Today, we look again at the data under our virtual tree.

What cultural artifact is most likely to top an American Christmas tree?

The answer is an angel, narrowly. 44% of Americans report having an angel atop their Christmas tree and 38% report a star. Interestingly, 12% report...

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Americans Not Feeling the Rebound

(0) Comments | Posted December 17, 2009 | 11:43 PM

While many have predicted or heralded a rebounding economy here in the United States, unfortunately the American consumer is just not there yet.

StrategyOne research from a national telephone survey conducted November 17-22, 2009 finds that:

1. While 5% of the American public describes the economy as doing...

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What does Bart Gordon's (D-TN6) retirement tell us?

(0) Comments | Posted December 16, 2009 | 3:04 PM

They say actions speak louder than words.

If this is true, then Democratic Representative Bart Gordon's recently announced retirement is the equivalent of a loudspeaker.

Some folks were trying to minimize the announced retirements of Dennis Moore (D-KS), John Tanner (D-TN) and Brian Baird (D-WA). And, to...

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Data Under the Tree: Part 1 (Factory or Forest?)

(0) Comments | Posted December 14, 2009 | 4:57 PM

With the Christmas season in full swing, we decided to take a look at some of the changing American behaviors surrounding our annual December festivities.

To do this, StrategyOne conducted some brief national survey research (n=1,000 adults Dec. 4-7, 2009) on a range of holiday topics. We'll be putting...

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Polling Washington Elites on Why Some Public Affairs Campaigns Succeed and Others Fail

(0) Comments | Posted December 12, 2009 | 7:07 AM

Each year a very large number of trade associations, consumer groups, unions, and citizen associations run campaigns in Washington either advocating or opposing legislation or regulation.

Each group has a different set of resources at their disposal. Some have a wealth of activist membes, but little money in the bank....

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Afghanistan. You've read about the President's new policy. But have you read the survey?

(0) Comments | Posted December 9, 2009 | 9:29 PM

With so much discussion about US policy in Afghanistan, its worth taking the time to understand what the Afghan people are thinking. One way to do this is to read the Asia Foundation's fifth public opinion poll in Afghanistan. Conducted in the summer of 2009 (June 17-July 6), this survey...

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Presidential Job Approval, The Age Gap and the 2010 Midterm Elections

(0) Comments | Posted December 8, 2009 | 12:10 PM

As many others have noted, the President's job approval scores are stronger among the young (18-29) than they are among older voters.

For a quick visual synopsis of this, Gallup has a nice breakdown here.

Looking just at the Nov. 30-Dec. 6 time series, you can see that...

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Life Metaphors Redux

(0) Comments | Posted December 8, 2009 | 11:27 AM

For an entertaining and thought provoking read on this subject and the dataset I posted previously on metaphors that Americans use for their life, I recommend reading Oliver Burkeman's column in The Guardian here.

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Market Research Trends for 2010

(0) Comments | Posted December 5, 2009 | 1:04 AM

Anyone interested in research trends should read Jane Mount's Ten Trends for 2010 here.

The research industry, of which polling is a subset, is changing rapidly and there are a number of fast moving trends at work.

Mount's are:

In-Sourcing: Client side market research functions stretch budget by using...

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Global Attitudes on Global Innovation

(0) Comments | Posted December 4, 2009 | 4:56 PM

For a look at global survey data that is both fascinating and a window on things to come, I highly recommend reviewing the NEWSWEEK-Intel Global Innovation Survey of 4,800 adults in the US, China, Germany and the UK. It was conducted this fall and can be found here.

Key...

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