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Roberto Ramos
Roberto Ramos (@theideatelier) is Senior Vice President, Global Strategy and Communications for the Doneger Group (, the global leader in merchandising and business strategies for the retail and fashion industries. Unparalleled in its industry reach and expertise, the Doneger Group helps clients grow through business, merchandising and consumer intelligence for more confident and effective merchandising, design and product development decisions.

Entries by Roberto Ramos

Unlocking Retail's Human Touch

(0) Comments | Posted March 15, 2016 | 2:06 PM

Digital commerce has made shopping more pleasant by shielding consumers from some of the traditional pain points of physical retailing, including long lines and clutter on the floor. It's now easier to discover the products we want, on our own terms, and at the best value. Hyper-efficiency has been delivered...

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Return to Cities Fuel New Lifestyle Brands

(0) Comments | Posted September 2, 2015 | 5:27 PM


Americans, for the past decade or so, have put aside their centuries-old skepticism about cities, and have been moving back to urban centers. According to the U.S. Census, close to 270 million Americans now live in cities, a number that has been increasing...

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Omni-Personal is What Makes Omni-Channel Retail Truly Disruptive

(0) Comments | Posted January 21, 2015 | 1:37 PM


Much has been said about Omni-Channel being retail's most recent disruptive boost. The approach, which leverages the power of technology and data to deliver consumers products and services across channels, has made retailers smarter and more nimble. Today more products and services are...

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Simplicity is the New Black For Retail 2015

(1) Comments | Posted January 5, 2015 | 2:04 PM


The 2014 holiday season provided the retail industry with much needed, if tepid, cause for optimism. Consumers signaled a return to shopping following a couple of years of anemic growth caused by one of the longest recessions on record. This growth was driven...

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Welcome to the Internet of Things

(0) Comments | Posted February 11, 2014 | 3:45 PM

Digital technologies have made our lives instantaneously simpler, for the most part. And as Moore's law of technology posits, it keeps swiftly moving in that direction with smaller items serving as catalysts. The next (and current) chapter is household and wearable items becoming more intelligent and connect to further inform...

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Full Latino Impact in 2012 Elections Will Depend on Its Youth

(12) Comments | Posted November 8, 2011 | 6:20 AM

The arrival of the holiday season this year has also brought the not-so-merry and somewhat dizzying kick-off of the 2012 presidential campaign cycle. Debates seem to take place every other week and candidate histrionics at times are better suited for the E! television network. In the meantime, President Obama is...

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Latino Boom 3.0: How Latinos Can Save Advertising

(0) Comments | Posted October 3, 2011 | 3:10 AM

This week marks the beginning of New York's Advertising Week. The five-day gathering is put together by an industry keen on showing the world that it's (slightly) more than the cigars, cocktails and witty scripts of Mad Men. Speakers and attendees will attempt, between dizzying networking breaks, to solve the...

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Latino College Enrollment Hits Record High -- But Will It Continue?

(2) Comments | Posted September 28, 2011 | 7:08 AM

Back in 1987 the film Stand and Deliver told the inspiring story of Jamie Escalante, a Mexican immigrant who gave up his engineering job to teach AP Calculus to Latino kids in an underperforming East L.A. high-school. The story shed light on a Latino educational crisis fueled by socioeconomic obstacles...

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The Dora Generation: How Kids Helped Latinos Win the Census

(5) Comments | Posted March 29, 2011 | 10:32 PM

In my last two HuffPost entries I addressed the stellar showing of Hispanics in the
2010 Census: 50 million strong, accounting for more than half the population growth in the United States over the past decade, and making staggering gains in crucial states like Texas and California...

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Obama's Latin America Trip Didn't Make Headlines But Signals Region's Growth

(2) Comments | Posted March 25, 2011 | 2:42 PM

President Obama's whirlwind tour of Latin America this week delivered some good news and bad news for Latin American watchers. First comes the bad the news, which I don't think was all that bad in light of the milestone trip. The visit, rightfully positioned as a trade mission to help...

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2010 Census Signals a New Hispanic Mainstream; Record Impact Begins with 2012 Elections.

(0) Comments | Posted March 22, 2011 | 12:37 PM

The Census updates released during the past couple of weeks paint a dynamic and powerful picture of the growing influence of Latinos in the U.S. According to the official government numbers, Latinos are driving as much as half the growth of the entire U.S. population, surpassing original estimates....

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Latinos and the Census: A $1 Trillion Business Game-Changer.

(6) Comments | Posted February 22, 2011 | 7:26 PM

The past couple of weeks have seen a rising number of media stories about the changing demographic makeup of the U.S. These stories are part of a well-orchestrated teaser campaign by the U.S. Census to unveil the decennial count of the nation's population. A consistent thread in the...

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Rising Millenials: How the Developing World's Youth Can Change Business

(1) Comments | Posted February 16, 2011 | 11:16 AM

The fall of Hosni Mubarack's regime signals some much needed hope for democracy in Egypt, as well as a powerful reminder of the growing restlessness and assertiveness of the developing world's over one billion young people, a record number. The ex-Egyptian leader himself acknowledged the role his country's youth played...

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Before a Latino White House, Comes a Latino Leader

(9) Comments | Posted January 27, 2011 | 8:26 PM

The upcoming U.S. census will show that the American Latino population is now greater than fifty million, which surpasses the population of California, our largest state, as well as any other Spanish-speaking country in the world except Mexico. With this heft comes greater influence as corporations and politicians alike see...

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Political Novelas, Rock Star Miners and Record Growth: A Latin American Year in Review

(8) Comments | Posted December 28, 2010 | 8:21 PM

What a difference two centuries can make. As many Latin American nations marked their bicentennial in 2010, there was more to celebrate than just independence from Spain. The motherland may have brought home the World Cup, but in the face of a tanking economy that's about all the conquistadors had...

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America's Chief Immigration Officer?

(47) Comments | Posted December 16, 2010 | 5:15 PM

Harry Reid should have just called Mike Bloomberg to tell it to the Senate straight last week about The DREAM Act. Why? Because the Mayor of New York knows more than most how, without immigrants, his city would hardly even be on the map. As Bloomberg stated quite forcefully last...

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Brazil Gets Tough on Crime and Wins Another Round

(14) Comments | Posted November 29, 2010 | 7:40 PM

There was a different type of celebration happening in Rio this past weekend. After a violent week-long stand off in one of the city's most dangerous slums, national security forces seized control from the notorious drug cartels who had held sway in Rio's poorest districts for close to three decades....

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Weilding Soft Power in a Post-American World

(0) Comments | Posted November 17, 2010 | 7:47 PM

Plenty has been written about the decline of the United States vis-à-vis the rise of the rest of the world, especially the emerging economic power centers in China, India and Brazil. And while the story of our waning influence isn't new (remember our fear of Japan in the 70s and...

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The New Mami-ism: A Victory for Women in Brazil

(4) Comments | Posted November 3, 2010 | 3:38 PM

As expected, Dilma Roussef easily won Brazil's run-off presidential election this past Sunday, surpassing her more politically-experienced (and conservative) opponent, José Serra, by more than 10% of the vote. This is not terribly surprising: Ms. Roussef was a close advisor to popular outgoing President Luis Inácio Lula de Silva, serving...

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The Brazil Stimulus: Tapping into the Giant to the South for Inspiration and Growth

(0) Comments | Posted October 28, 2010 | 1:45 PM

Brazil has long been derided as the country of a future that has yet to arrive. At various points throughout history, Brazil has seemingly been on the brink of realizing its vast potential, only to see progress stymied by political instability, corruption, economic mismanagement and poverty to the extreme.

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