Rocco Rossi has been the CEO of the Heart and Stroke Foundation of Ontario since November 2004. Prior to that, he had an extensive career in the private sector with senior roles at Advanced Material Resources, The Boston Consulting Group, The Toronto Star, Labatt/Interbrew and MGI Software. Rocco sits or has sat on a number of private, public and charitable boards including AMR, the Ivey Foundation, the Internet Advertising Bureau of Canada, the Empire Club of Canada and the United Way of Greater Toronto. Rocco is a graduate of McGill University (BA honours) and Princeton University (MA Politics).

Rocco has walked 900 km of the fabled Camino de Santiago in Spain twice. To raise funds and awareness for various Heart and Stroke Foundation initiatives he has kayaked 490 km solo from Toronto to Ottawa, cycled the entire 1900 km length of Yonge Street from Rainy River to Toronto, and most recently climbed the 7 tallest office towers in Toronto enough times over three days to equal the height of Mt. Everest.

Blog Entries by Rocco Rossi

Why You Should Join Me In The Not-For-Profit Sector

Posted August 12, 2008 | 09:03 AM (EST)


In the last 100 days or so, at least seven people have been saved using defibrillators and training that we have helped to fund in Ontario arenas and recreation centers. Being able to directly link actions we have taken to lives saved is the greatest job satisfaction I have experienced...

Read Post

Solo In Spain

Posted May 11, 2008 | 07:55 AM (EST)


My name is Rocco and I'm a recovering capitalist. It has been ten months since I last cashed in an option; a year since I last fired an employee to "enhance shareholder value," and 11 months since I sold the company to "crystallize" that value. It should have been a...

Read Post

Trekking The Road To Redemption

Posted May 3, 2008 | 07:41 AM (EST)


I am the classic Type A personality, have always been in a hurry: to get through school, to become an executive, to buy the biggest house and the best car. I was fortunate, things came my way and I thought I pretty much had it made.

But then I got...

Read Post