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Rochelle Lefkowitz
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Rochelle Lefkowitz is the founder and president of Pro-Media Communications, a bi-coastal communications firm dedicated to social change based in New York and the San Francisco Bay Area.

As a reporter covering human services and community development at the Massachusetts State House, it troubled her that newsworthy economic and social justice work rarely made headlines. Without media specialists to uncover and shape their issues, these creative and effective groups and individuals and their important contributions were virtually invisible. Their mission, sparking social change, was stalled.

In 1986, Rochelle formed Pro-Media: a different kind of communications firm. She began training organizations and thought leaders to work with journalists. Today, nationally renowned, with her finger on the pulse of progressive and nonprofit America and with a remarkable client roster and extensive and impressive results, her vision and focus remain steadfast. Rochelle, leading Pro-Media’s team, has helped organizations of all sizes and public intellectuals celebrate their proudest moments, manage transitions and turn crises into growth opportunities.

Throughout her 25 year-plus media advocacy career, Rochelle has worked with hundreds of organizations, authors, visionaries, and policymakers committed to social change. She is in frequent contact with foundations that support communications campaigns, progressive thought leaders and activists, and with journalists who cover a range of issues.

Rochelle has a bachelor of arts degree from Cornell University in Latin American Studies and a MA degree in Education from Boston University. She is the co-editor of For Crying Out Loud: Women and Poverty in the United States (Co-edited with Ann Withorn, Pilgrim, 1986).

Blog Entries by Rochelle Lefkowitz

Code Orange Philanthropy?

Posted March 12, 2010 | 15:03:57 (EST)

The headline was chilling: "Chile Quake May Have Shortened Days on Earth." Unclear whose days would shrink, just when or by how much.

The change, it turns out, may well be permanent--but minuscule. Each day, I learned upon reading the full story, will be 1.26 microseconds shorter. But in...

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How I Spent My Summer Vacation?

Posted September 5, 2009 | 13:07:46 (EST)

One March afternoon while on spring break, my son Josh walked into our county's board of elections.

He explained he was a local kid who'd lived in the community for 12 years and had interned the prior summer at Rep. Jackie Speier's San Mateo, CA district office. About to complete...

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Code Orange And June Bugs

Posted June 25, 2009 | 13:17:14 (EST)

Who'd ever object to too much support for marriage in America? It's June, that month more or less identified with weddings -- and Rainbow Pride -- and we seem to have been busily courting a new generation to embrace gay marriage.

Okay, while the gay marriage juggernaut was temporarily set...

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Connected Activism Challenges Code Orange

Posted May 20, 2009 | 17:19:15 (EST)

This past weekend, Kuwait's civic glass ceiling got a seismic crack when four women won seats in that small Gulf state's parliamentary elections. News reports said their victory marked the first time that women won parliamentary seats since given the right to vote and run for office in 2005.

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Code Orange, Meet Green Card

Posted May 5, 2009 | 15:11:17 (EST)

True confessions: my ghostly second life began in 1980, when CNN, as the spanking new cable news network, frantically tried to fill 24 hours with news. Prior to that, millions of Americans watched the same three networks' evening broadcasts or PBS, then dispersed. No news updates came until 11PM, no...

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