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Rod Shrader

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At the Intersection of Entrepreneurship and Change: Health Care Legislation and the Economy

Posted: 03/25/11 03:50 PM ET

There is no shortage of debate over the new health care legislation. Its provisions are far reaching and -- when implemented -- will usher in enormous change in the way health care is delivered in this country. I leave it to the politicians to sort out the ideological, financial, and structural issues involved. Looking at what is coming from the perspective of an entrepreneur, however, reveals a lot that is interesting about what happens at the intersection of entrepreneurship and change.

When there is large-scale change, entrepreneurs pay close attention, because to an entrepreneur, change means opportunity. As the person who leads the Entrepreneurship Program at UIC's College of Business Administration, I have seen this phenomenon time and again. It is something we strive to make a part of the mindset of our next generation of young entrepreneurs. The health care legislation will bring change on a massive scale. Opportunity will follow.

I was thinking about this recently when I learned of a new business started by three recent graduates of the MBA program offered by the Liautaud Graduate School of Business at UIC. Care Team Connect is an Evanston-based firm that combines new technology with a deep understanding of what chronically ill patients need after being discharged from a hospital to dramatically reduce the number of people who have to be quickly readmitted.

The business came about because one of our MBA alumni, Ben Albert, experienced first-hand the gaps in the post-discharge health care delivery model after his grandfather suffered a series of strokes. Leveraging his 12 plus years as a health care technology executive to start the company, he circled back with other alumni, Carrie Kozlowski, OT, VP of Services & Marketing, and Bill Brody, Director of Marketing, to help grow the organization as the implications of the health care legislation took hold. It was not an unusual story because UIC is also home to a major health center where the products of health-related research are often commercialized.

The three realized that the new health care legislation would test the ability of Medicare to keep costs under control without sacrificing quality. Hospital industry critics have long noted the large number of patients who are quickly readmitted to a hospital for the same reason they were admitted in the first place. In the past, such readmissions were treated -- and hospitals were reimbursed -- as new admissions.

The new regulations will sharply reduce payments to hospitals for people who are readmitted within 30 days of discharge. That one change was enough to launch Care Team Connect.

The stakes are high. Research shows that approximately 20 percent of Medicare patients are readmitted to the hospital within 30 days of discharge, costing Medicare approximately $26 billion over the next ten years. It is estimated that three-quarters of those readmissions could be prevented through effective follow-up programs, the heart of what Care Team Connect offers.

Care Team Connect works with hospitals to develop cost-effective evidence-based transition of care programs to prevent these unnecessary readmissions, while improving patient outcomes.

The technology platform features a system of risk stratification for each patient, ranging from low risk of returning and needing little follow-up service to high risk of returning unless an intervention program is developed and followed. The risk assessment drives patient-specific care plans that key hospitals in to what protocols should applied to which patients by the most appropriate resources.

Care Team Connect set up shop in Evanston, attracted venture capital support and began to grow the business rapidly. An early adopter of the Care Team Connect system was Vanguard Health Systems, headquartered in Nashville, with four hospitals in the Chicago region.

The intersection of entrepreneurship and change in the health care industry has brought about other startups by my former students. Matt Norris, Michael McCoy and Dr. Amir Bastawrous began HeartSounds, Inc., which uses sound separation technology developed at UIC in a device that can hear from outside the body -- with great precision -- the sounds of the heart and the blood moving through it. The potential cost savings of this innovation are estimated in the billions of dollars annually. HeartSounds was a Chicago Innovation Award winner in 2009.

I have seen student entrepreneurs at UIC develop and launch businesses connected to such advancements as brain cancer and orthodontic braces. And this is the output of just one university -- I know the list would be lengthened considerably when the contributions of young entrepreneurs at other universities in the Chicago region are added.

There is plenty of downhearted news about young people entering the job market. But it is also a fact that these are times of great change. To a person with an entrepreneurial mindset, that spells opportunity.

 
There is no shortage of debate over the new health care legislation. Its provisions are far reaching and -- when implemented -- will usher in enormous change in the way health care is delivered in th...
There is no shortage of debate over the new health care legislation. Its provisions are far reaching and -- when implemented -- will usher in enormous change in the way health care is delivered in th...
 
 
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HUFFPOST SUPER USER
Maranda MassieGuthrie
my bio is empty!
10:20 AM on 03/29/2011
so the point is, obama care is creating jobs!
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bushguy
A plague on both your houses
11:23 AM on 03/28/2011
You would Have to be absolutely insane to relocate or Start a business in Illinois.
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11:58 AM on 03/27/2011
let's just hope none of these "entrepreneurs" need to purchase an individual health insurance policy, because those are now out of reach for most americans or offer such slim benefits they are worthless. THAT has been the main "change" many of us have seen, even though the ONLY sane health insurance system would have eliminated employer-based insurance and put ALL of us on the individual market, which would have brought down costs. so far, it's a disaster for the middle class and a huge boon for Big Insurance, but that was the plan all along, right?
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Albert Dussault
progressive, artist, psychoanalyst & gay
10:22 PM on 03/26/2011
I do not see what the point of this column was. New Businesses are not exactly a remedy unless they comprehend the problem are able to make the problem either go away or improved. Finding a way to make money off of a problem is not becoming an entrepreneur unless it fixes a problem not only finds a way to make money--otherwise the business is no more ethical than the corrupt banks.
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will357
Active Duty Navy
08:47 PM on 03/26/2011
Trickle down economics...
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loki
cheap politicians for sale
06:34 AM on 03/26/2011
we keep hearing about this health care reform and how wonderful it will be, then why didn't they just make it happen upon signing of the bill. Why is it that anything that is said to benefit the US citizens has to be put off long enough for the ivy greed capitalist to find a way out of it, and anything that benefits the ivy greed capitalist, is instant, sometimes even retroactive? You can tell we live in an Plutocratic Oligarchy
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tdpubs
Content publisher for small business marketing
02:40 AM on 03/28/2011
Changing health care is like moving the Titanic on a dime. It is not only impossible, it is extremely dangerous. There are about four gigantic entrenched interests involved in the process that will fight to the death with billions of dollars if they have to lose even one red cent in the process. Big Pharma, Big Insurance, The AMA and the health Care, Hospital and Managed Care companies. Our health care system is a predatory one.
06:38 PM on 03/25/2011
How much more profit would business as a whole generate if there was single payer primary health care available? Understanding that there would surely be a tax on business and labor to pay for it. Seems like there could be an advantage to be gained. More profits = higher wages for employees = the ability to purchase own affordable secondary insurance. Seems doable. Not sure its cost effective.
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loki
cheap politicians for sale
06:36 AM on 03/26/2011
More profits thesedays seldom equate to higher wages.They just equate to more money for those at the top. Same with lower cost of production. The consumer never feels the benefit of lower cost anymore. that is passed to the people at the top.
07:16 PM on 03/26/2011
I was hoping there would be great collaboration about the merits of my statement. Bringing forth a unique uncompromising agenda of inventive ways to further the very cause of single payer health care.

Instead, Loki, brings forth solid facts that crush all hope of the rebellion. The gallant fighters take flight in the face of overwhelming numbers. "To fight another day" scream the rabble disappearing into the Forrest

Agreed Loki, F-n-F.
06:36 PM on 03/25/2011
Having a great idea is not enough, you also need the right backbone for investors, paying customers and business plan.

If we created the inter-stat­­­e highway system of Healthcare IT. Cost control can done through IT automation­­­. By creating a public-pri­­­vate open-sourc­­­e Healthcare Informatio­­­n Technology process between HHS and the Healthcare Industry and using the best evidence based-medi­­­cine from around the world come up with “Best Medical Practices (BMP)” diagnostic and treatment interactiv­­­e-electr­o­n­ic-med­ic­al­-wor­kbo­oks using: XML, XML schema, XForms, Dita and web-servic­­­es which are IETM Class V compliant documents that when each step is filled out is checked for accuracy and completene­­­ss in real-time and saved to one of the telecoms (third-par­­­ty). Savings former OMB Director Orszag's 700b a year using BMP, since your insurance is based on BMP it could be fully automated, savings Senator Sanders 400b a year in administra­­­tive costs, since the workbook format is public the HHS like the IRS could offer rewards to independen­­­t programmer­­­s savings 60b a year in fraud. Like Newt Gingrich has said if you're using BMP, a malpractic­­­e case should never go to court savings 100b a year. Your personal EHR is also at the telecoms secure with bio-metric­­­ally audited access and no name or address attached, from anywhere in the world. The DOD, IBM, and many others are already using these technologi­­­es. Now there is no Healthcare or Medicare deficit.”
07:31 PM on 03/25/2011
“Of course the medical provider's ICT (smartphone) would need a camera that doubles as a barcode reader, Voice Recognitio­n software, GPS unit and a bio-metric auditing device at a minimum.
Now the government has predicted the future, because of that, investors can invest and innovators can innovate. Now the home medical office is a reality.

References
EHR http://en.wikipedia.org/wiki/Electronic_health_record
XML http://en.wikipedia.org/wiki/XML
XML schema http://en.wikipedia.org/wiki/XML_schema
XForms http://en.wikipedia.org/wiki/Xforms
web-services http://en.wikipedia.org/wiki/Web_service
IETM Class V http://en.wikipedia.org/wiki/IETM
DITA http://en.wikipedia.org/wiki/Darwin_Information_Typing_Architecture
A presentation by IBM using DITA
IBM http://dita.xml.org/sites/dita.xml.org/files/IDCMSBlue.pdf
Cloud Computing http://en.wikipedia.org/wiki/Cloud_computing
SaaS http://en.wikipedia.org/wiki/Software_as_a_service
An excellent article from a Brookings Institute Study from a medical standpoint http://www.brookings.edu/reports/2009/0901_btc.aspx

*****PS*******

The workbooks have registered steps that allow easy integration with anything, changes the software business-model from updates to royalties, allows the product designer to concentrate on core product and gives the consumer "best of breed", and much, much, much more....
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nkurland
I'm going to leave this planet alive
05:02 PM on 03/25/2011
The new health care law makes some changes to how private insurance is regulated, and places a couple of new restraints, but the changes are overstated. Besides the obvious strengthening of shoddy for profit private insurance, the health care law effectively "grandfathers" existing plans in, exempting them from several key provisions. Grandfathered plans will be exempt from rules limiting annual out of pocket costs, rules limiting fluctuations in premiums based on age and tobacco use and prohibitions on cost sharing and co-pays for preventative services. Just how large these loopholes are will depend on the leniency or stringency of the interpretation of the term "grandfathered" but nevertheless make the law weaker than if these provisions had a straightforward blanket application.

Single payer would have been ideal, if it could pass the Senate. What we needed was a law providing for a transition. Congress needed and failed to repeal the antitrust exemption. Medicare should have been allowed to negotiate drug prices, which would have saved money in the program and put downward pressure on prices through private health insurance. Other changes to Medicare lowering reimbursements to specialists needed to be adopted. These would have been adopted by private insurance companies, again existing downward pressure on prices. And most importantly, given the weakness of the public option that passed the House, a Medicare-buy in at cost should have been included.

On virtually every key issue the law is either woefully weak or kicks the can down the road.
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tdpubs
Content publisher for small business marketing
02:45 AM on 03/28/2011
I believe that the strategy was to get the proverbial "foot in the door" or in this case "toe hold" before the next big Conservative (big business) wave of repression hits the public. Once you get to first or second base, its up to the later congress to improve the odds of getting us to home. The opposition is still stronger than the public.
03:14 PM on 03/25/2011
The problem with our health care system and its relationship to the entrepreneur is that the customer doesn't have to pay for the new goodies that entrepreneurs creates. Not directly anyway. Eventually the customer pays, but only in the form of an increased health insurance premium. For some people they never really see that cost, but it effects them. Even if their employer pays all or most of it increased health insurance premiums decrease what the person can then make as a wage. The relationship between the entrepreneur and the consumer works for everyone when the consumer pays the full cost of what they are receiving. You pick option A over option B because it is the best fit for cost, service, etc... for you. If our current health care system were in place for automobiles we would all drive Ferraris and there would be no market for value.
05:55 PM on 03/25/2011
+1, very good analogy.
06:33 PM on 03/25/2011
Don't be silly your analogy stinks.

If we didn't build the public roads nobody would be driving anything except on our own private property