Ron Ashkenas
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Ron Ashkenas first introduced the notion that simplification should be a core leadership strategy in his groundbreaking Harvard Business Review article, “Simplicity-Minded Management” (December 2007). In his latest work, SIMPLY EFFECTIVE: How to Cut Through Complexity in Your Organization and Get Things Done, Ashkenas builds on this simplification imperative to show how corporations can reduce costs, accelerate innovation and strengthen the bottom line by mounting a direct attack on complexity.

An internationally recognized consultant and speaker on organizational transformation and post-merger integration, Ron is also a senior partner of Schaffer Consulting – a leader in the development and practice of organizational and cultural change for over 50 years located in Stamford, Conn. Since joining Schaffer in the late-1970s, Ron has helped dozens of organizations achieve dramatic performance improvements while also strengthening their leadership capacity, including Johnson & Johnson, The World Bank and ConAgra Foods.
Ron also was part of the original team that collaborated with then-CEO Jack Welch to develop GE’s Work-Out approach for creating a faster, simpler and more nimble organization. Since then, he has led Schaffer’s efforts to adapt and enhance the Work-Out methodology and apply it to other organizations. He has served on the faculty of executive education programs at major universities, such as Stanford Business School, the Kellogg School at Northwestern and the Weatherhead School of Management at Case Western Reserve University. He received his BA from Wesleyan University, his EdM from Harvard University and his PhD in Organizational Behavior from Case Western Reserve University.

Ron is the co-author of four additional articles in Harvard Business Review, including “Why Good Projects Fail Anyway” and “Making the Deal Real: How GE Capital Integrates Acquisitions”. His co-authored books include The GE Work-Out (McGraw-Hill, 2002), The Boundaryless Organization (Jossey-Bass, 2nd edition, 2002), and Rapid Results! (Jossey-Bass, 2005). He has also authored multiple articles focused on organizational transformation that have appeared in well-respected journals, including National Productivity Review, the Human Resource Management Journal, Management Review and Leader to Leader.

SIMPLY EFFECTIVE: How to Cut Through Complexity in Your Organization and Get Things Done by Ron Ashkenas; Harvard Business Press; December 8, 2009; Hardcover: $27.95; 224 pages; ISBN: 1-4221-8114-6

Blog Entries by Ron Ashkenas

Breaking Into a New Company

(0) Comments | Posted May 31, 2012 | 10:33 AM

For most of us, starting at a new company brings up those same anxieties we felt when starting in a new school as a child. All of a sudden you don't have any friends, you're not sure what you're supposed to do, and it's hard to find the...

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It's Time to Rethink Continuous Improvement

(4) Comments | Posted May 22, 2012 | 11:37 AM

Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization's health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it's time to question these methods.

Admittedly, continuous improvement...

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Why Strategies Go Off the Rails

(3) Comments | Posted May 22, 2012 | 9:58 AM

Have you ever been in a situation where everyone seemingly agrees on a particular strategy, but somehow it never happens?

See if you identify with this example: A technology firm -- with a number of different product areas, geographic units, and service functions -- was figuring out how...

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Managers Don't Really Want to Innovate

(1) Comments | Posted May 3, 2012 | 12:42 PM

Innovation may be an organization's life blood, but still its success rate in most companies hovers at just 17 percent. Even innovation leader P&G succeeds less than 50 percent of the time.

What prevents companies from innovating better? One possibility is that managers don't...

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The Paradox of High-Potential Employees

(4) Comments | Posted April 25, 2012 | 5:48 PM

To retain high-potential employees, the conventional wisdom is deceptively simple: identify, develop, and nurture them. By paying special attention to the very best people, they will stay with the firm and eventually emerge as key leaders.

But translating this into action is much more difficult. As...

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Telltale Signs of an Unhealthy Hierarchy

(1) Comments | Posted April 18, 2012 | 5:46 PM

We may talk about eliminating hierarchy, but most organizations still have one. Frankly, it's very hard to mobilize limited resources and diverse skills without someone taking charge. That's why hierarchies have existed for thousands of years -- from the days of the Pharaohs to the modern...

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Great Leaders Use the Power of Dreams

(0) Comments | Posted April 12, 2012 | 5:05 PM

Buying a lottery ticket has an extremely low chance of paying off. Yet many people, at least in countries where it's legal, do it anyway. In the United States alone, it's estimated that almost half the population plays the lottery; and recently Americans spent...

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Rejection Is Critical for Success

(3) Comments | Posted April 6, 2012 | 12:24 PM

There are few experiences more painful than being rejected. We vividly remember the hurt of not being picked for a sports team, not being invited to a social event, or not being accepted to university. Our basic human need to belong causes these incidents to...

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Your Career Needs to Be Horizontal

(0) Comments | Posted April 3, 2012 | 12:39 PM

Like it or not, most of us think about career success in terms of moving up the hierarchy. Let me illustrate with a story:

I once worked with the new CEO of a well-known global firm which was barely breaking even. The CEO's mandate from the board was...

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Firing Someone the Right Way

(2) Comments | Posted March 26, 2012 | 3:53 PM

Perhaps the most difficult part of any manager's job is telling a subordinate that he can no longer stay with the company -- that he's been "fired," "let go," "dismissed" or otherwise taken off the payroll. It's a gut-wrenching conversation, knowing how this simple act affects a person's...

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Is Dodd-Frank Too Complex to Work?

(13) Comments | Posted March 15, 2012 | 11:14 AM

Often when an organizational problem occurs, the typical response is to create regulations to prevent that problem from happening again. For example, in a machine shop where safety gloves often went missing, the company centralized access to new gloves; required request forms for new gloves, with supervisor approval; and had...

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Managing the Information Avalanche

(1) Comments | Posted March 7, 2012 | 3:25 PM

I recently heard newscaster Tom Brokaw respond to what seemed like an obvious question: "Did today's ubiquitous availability of information make it easier for people to be informed?" After all, when Brokaw began his career in the 1960s, most people learned about current events via newspapers, radio reports,...

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Break Through Your Mental Bureaucracy

(0) Comments | Posted March 6, 2012 | 10:51 AM

To what extent do you compartmentalize? Or rather, do you ever put things into categories to understand them? Psychologists define compartmentalization as a defense mechanism that we use to avoid the anxiety that arises from the clash of contradictory values or emotions. For example, a manager can think...

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Why We Don't Always Tell the Truth

(0) Comments | Posted February 28, 2012 | 3:04 PM

When I was growing up, one of the principles in our house was that we had to tell the truth, no matter how painful it might be. Lying, we were taught, wasn't something you could get away with. Like Pinocchio's nose, it would be apparent to others.

Children...

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Make a Good Impression in 30 Seconds

(3) Comments | Posted February 17, 2012 | 3:20 PM

This post was co-authored with Holly Newman.

Here in the U.S., the Super Bowl showed us the power of 30-second advertisements, and how influential they can be in promoting a company's awareness. But how often do we craft our own 30-second spots with audiences that we want to...

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When the Help You Get Isn't Helpful

(0) Comments | Posted February 16, 2012 | 1:35 PM

Have you ever received unsolicited, off-target advice? Some people just instinctually offer solutions when they see someone in need. But what if their understanding of what's wrong is, quite frankly, wrong? Should you politely listen, or can you help them help you?

Consider John, an account executive who is contemplating...

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Learn to Trust Your Gut

(1) Comments | Posted February 6, 2012 | 10:39 AM

This post was co-authored with my colleague Holly Newman.

Have you ever questioned the guidance of a GPS navigation system? The calm and definitive voice tells you to turn right -- but your knowledge of the area makes you want to veer left. Now...

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You Can't Do It All by Yourself

(0) Comments | Posted February 2, 2012 | 12:36 PM

Have you ever seen a young child try to dress himself? For my three-year-old grandson, the buttons are most difficult. He concentrates on each as though it's the world's most important problem and only he can solve it. And while his determination to do it himself is admirable, the result...

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Stop Bashing HR

(10) Comments | Posted January 19, 2012 | 1:41 PM

Especially today, recruitment, retention, and development of human capital is a critical success factor for almost any organization. Yet the area charged with helping line managers leverage their human capital -- Human Resources -- is often regarded with outright disdain. Just look at a few of...

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In Presentations, Learn to Say Less

(1) Comments | Posted January 12, 2012 | 10:08 AM

Imagine that you had 30 seconds instead of 30 minutes at the next executive staff meeting to get your message across. Would you be able to focus your energy on the most compelling way to convey your most important thought?

Honestly, many of us would be flustered by...

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