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Ron Mattocks

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iHate iPlutocracy: Why My Kids Don't Need iCrap

Posted: 10/25/11 06:53 PM ET

Steve Jobs, wherever you are, if you can read this, please don't take offense; I really do appreciate all that cool stuff you've built. Actually, this has more to do with how we tend to turn popular consumer goods into symbols that proclaim our financial status.

It's nothing new, really. We've been doing it ever since the first Neanderthal bragged to his homo erectus co-workers about how his new iRock5 could spark fires when synced to his iRock Touch. It may have been just a lot of grunting, but everyone around the tar pit knew he thought of himself as being more evolved.

My issue, rather, is that owning the newest, coolest gadget does not elevate someone to a level where they're somehow better than everyone else. This is a concept I've been trying to instill in my children, despite the tidal wave of influences to the contrary.

The primary method for this is not running out and buying them the latest, greatest whatever as soon as it hits the shelves. (Heck, we're still using a plain oldXbox instead of its 360 upgrade.) And when any of the kids offhandedly mention how much they'd really enjoy having a -- fill in the blank -- after seeing it in a commercial, I respond with the same answer my parents gave me: "You can totally have one... as soon as you get a job and buy it yourself."

The reactions to this are interesting. Most of my five kids mumble something under their breath, but for my oldest stepdaughter and middle son, both nine, this suddenly becomes an opportunity for them to display the same entrepreneurial spirit that made America great.

After scheming, they'll announce their intentions for a new startup -- an in-house candy store, neighborhood dog poop removal, a house cleanup service. These never go anywhere, though. I think it's because their pricing model is out of whack. Five dollars to change out a roll of toilet paper? Sheesh! I can outsource it to the other kids for nothing.

Eventually, though, my oldest stepdaughter and her younger sister did managed to purchase a used iPod Touch from their uncle by pooling their "hard-earned" birthday and Christmas monies together. Yay Capitalism! My first thought upon hearing this from my wife was, "Here comes Armageddon." If there's one thing you don't do as siblings, it's enter in to joint financial ventures together. This would end badly.

In one respect, I guess you could say what transpired next is, in microcosm, similar to the disparity between the upper and middle classes in the United States. It was laudable that Big Sister had used her money, and then raised the additional funds by convinced Little Sister to invest, too. However, when it came to the Return On Investment, Big Sister was the only one benefiting from the pleasures of Angry Birds.

Hiding the iPod, emplacing a security code, and devising self-benefiting rules were only a few of the tactics she used to maximize her control. Although aware a problem existed, my wife and I didn't realize how wide the usage gap had become until Little Sister staged OccupyHallway outside our bedroom, where, in a frustrated voice, she protested the unfairness of it all.

The most irksome part of this was the sense of entitlement Big Sister flaunted in conjunction with her greediness. When talking about the iPod, she referenced it as her iPod, and she talked about it often. My iPod this, and my iPod that.

"Hey, guys, guess what my iPod can do now?"

Your iPod can shut the hell up, that's what it can do.

Being excited about a new toy is one thing, but to Big Sister, owning an iPod meant she had arrived. Now she could associate with the upper crust of the fourth grade who flaunted the iPods and cell phones they had smuggled to school in their backpacks. Suddenly, Big Sister was looking down her nose at the "iPoor," and throwing hissy fits when ordered to share with her sister. In parental oversight speak, this is what's known as "being a snotty brat."

Finally, with the situation nearing an iPlutocracy, regulatory measures were needed after Big Sister bragged about the durability of her iPod.

As opposed to the normal iPrattle, the odd nature of this observation caught her mother's attention. "Whadda ya mean, 'durable'?" she asked.

That's when it was learned that brainiac Big Sister and her brainiac friend had been dropping their iPods from various heights to determine if the protective cases were strong enough to keep the devices from breaking. What happened next can only be described as form of justice swifter thana Nancy Grace nip slip. The iPod was confiscated by Mother, who also administered a nice lecture on appreciating what you have and the consequences of abusing privilege -- in this case, Big Sister could kiss the iPod goodbye until after filing her first 1040EZ.

In the weeks that followed, Big Sister felt the sting in learning that, when it comes to material wealth, self-worth isn't measured in dollar signs, and shouldn't be confused with self-importance. But she wasn't the only one with a lesson to learn. Little Sister found out that you need to be careful about demanding that things be fair and equal.

As the ruling entity, my wife didn't simply turn the iPod over to her much maligned daughter, but rather, loaded up her own music and took it to work. Now neither of my stepdaughter's has an iPod. Fair and equal? You could say that.

PS. Mr. Jobs. Now that you know I don't iHate you, I was wondering, sir, if you still have some pull down here on Earth, could you maybe convince T-Mobile to carry the iPhone. I really want one.

 
 
 
Steve Jobs, wherever you are, if you can read this, please don't take offense; I really do appreciate all that cool stuff you've built. Actually, this has more to do with how we tend to turn popular c...
Steve Jobs, wherever you are, if you can read this, please don't take offense; I really do appreciate all that cool stuff you've built. Actually, this has more to do with how we tend to turn popular c...
 
 
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02:09 AM on 11/08/2011
Nice post! It's funny and gives me a heads up of more of what's to come.

It also reminds me of kindergarten last year. My oldest daughter kept trying to bring up gadgets that her friend had told her she had, but she kept mispronouncing them (DS and iPod). She would say she wanted them - and I said, "We have them. We just haven't shown you what they are yet. You have to know how to read and be able to follow instructions to even use them."

This year in 1st grade, I bought her a Hello Kitty DS game and let her play a few times and then I took it away again. She started getting that wild sense of entitlement, calling it HERS and fighting over it with her sister. Now it's back in my possession so I can play Brain Age or Sudoku whenever I want. :)

Elle @ SeeMomWorkBlog
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Mister E
06:55 PM on 10/30/2011
That was great! just shows now matter how much we think things change they just stay the same. When my brother and I could not agree on who had more control over the matchbox car garage my father resolved it by throwing it in the incinerator and we got to watch. We learned a serious sharing lesson after that and had no more problems with it as that memory was always sharp in the mind.
BTW our ages at the time were 9(me) and 8(my brother)
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Lori Day
Educational psychologist and consultant
01:51 PM on 10/27/2011
Good for you. What marketing is all about is convincing people (and that includes children) that they do not have enough stuff, and creating a hunger and an insecurity that must be assuaged with buying the latest and greatest and mostest stuff. If kids don't learn from a young age that this is not what life's all about, they will grow up thinking it is. I highly recommend "The Story of Stuff" series for family viewing!
06:18 PM on 10/28/2011
Marketing is sneaky like that. Did you see the article in Ad Week about marketers going directly after babies? I'm not even making it up. It almost sounds like a joke, but nope.
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Lori Day
Educational psychologist and consultant
07:40 PM on 10/28/2011
Yep, saw it. Wish I could say I was surprised.
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frank day
Obama cares about all of U.S.
01:35 PM on 10/26/2011
Them kids these days!! I tell yu what.

Now in my days.......
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floresfamily9
Term limits for ALL elected offices
12:35 PM on 10/26/2011
God job! I have convinced my boys that buying something when it first comes out is not smart. These are really BETAs. Need to wait, let all the kinks gets worked out. Ya know, a 2nd or 3rd version. Then....wait for them to go on sale and hope you have been saving all your allowance and yard cutting $.
06:20 PM on 10/28/2011
I've learned my lesson on the waiting. Especially the tech stuff. Now it could be argued that I wait a little too long.
09:12 AM on 10/26/2011
Hey, parents--try buying your kids a book and making them read for half an hour everyday.
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Ppenguinator
Life's too imprtant to be taken seriously.
05:38 PM on 10/26/2011
If you force children to read they'll never enjoy it.
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Roy Fulmer
Liberal, pragmatic, snarky, atheist Marine vet.
12:34 AM on 10/27/2011
True dat! We never forced reading on our kid, but led by example. We're big readers and she saw the happiness we derived from it. Took her to the library or bookstore, let her pick a few books, never censored her choices. She read "War And Peace" at 15, and loved it! She's 30 now, with a 4 year old daughter, and they read together every day. I'm so proud!
06:31 PM on 10/28/2011
Now they want a Kindle Fire.... I can't win! Arg. Technology is robbing us of our ability to dog-ear pages.
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04:06 AM on 10/26/2011
e-trinkets, handbags, watches, athletic shoes ... anybody who gets on the "gotta have the latest so I look cool" merry go round is a hostage to somebody's Marketing department.
06:23 PM on 10/28/2011
And Marketing Departments know how to "spin" the merry-go-round too.
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03:45 AM on 10/26/2011
Great lessons -- and definitive confirmation of what I have long thought. Apparently we actually AREN'T the ONLY parents who do not let their teenagers have a (fill in the blank), will actually turn off their cell phone service during school class times and when their grades are not good, and who are "backwards technophobes" because we do not allow them to be online 24/7 and don't (GASP) even have wifi!

Thanks bro. [Gotta go download Tower of Power and Coldplay's latest, along with a couple of audiobooks onto my mp3 - which thank god is separate from my cell phone because I use it so often while driving and wouldn't have enough battery left to make a call if it were; besides my cell phone is for angry birds and Montezuma...]
06:27 PM on 10/28/2011
A lot can be said for a little self-control and discipline. If I can't pass that on to my kids they're going to screw up my retirement by still living with me because they blew all their money on (fill in the blank).

[I pre-order Coldplay a month ago, and man, do I want to try out Battlefield 3 ...guess I need to get me a PS3]
CognitoErgoSum
CogitoErgoSum was taken when I signed up.
01:28 AM on 10/26/2011
Now that's what I call 21st century parenting!
06:28 PM on 10/28/2011
...by a turn-of-the century parent.
CognitoErgoSum
CogitoErgoSum was taken when I signed up.
09:39 PM on 10/28/2011
If by "turn-of-the-century," you mean 20th to 21st, then yeah, sure. Different technologies demand different admonitions to children by their parents. 100 years ago it might've gone something like, "Mind that keep your fingers OUT of the cotton gin!" Or alternatively, "No, you can't mix drug store cocaine with your Dr. Pepper! You won't be able to sit still and be seen and not heard!"
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taxolotl
delta / time
10:42 PM on 10/25/2011
i had to stop when i read you're still using an XBOX and not a 360....do you have any idea what you're putting your children through?
06:29 PM on 10/28/2011
putting THEM through ...you have no idea how badly I want to play Battlefield 3. I'm thiiiiiiiiis close to grabbing a PS3.
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taxolotl
delta / time
07:50 PM on 10/28/2011
HAHAHA, I see you feel my pain.