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Rooksana Hossenally

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Waking Up to 'Greenwashing' in the Maldives

Posted: 07/17/2012 10:54 am

We've come to a time in history when caring for the environment is becoming big business, especially where hotels are concerned. When I visit hotels I always ask about their green initiatives and I almost always expect my host to go into a lengthy description about towel-service and bottled water. But is this really enough to claim a green reputation? And more importantly, is the spiel true? Earlier on this month I found myself in the Maldives for hotel reviews and was outraged by the gap between President Nasheed's "carbon neutral promise within a decade" and the reality that I was faced with.

Following the Maldivian government's ministers' highly-mediatized underwater conference in October 2009, a conference with the aim of highlighting the pressing environmental issues with regards to the sinking archipelago, I must say that when my editor announced that I would be jetted off to some of the most dazzling islands in the world, I was keen on getting a sample of this forward thinking. Upon return however, the Maldives, as beautiful as the islands are, left a sour taste in my mouth as far as the environment is concerned. My visit only confirmed that the president's environmental avant garde-ism is a nothing more than a marketing ploy to get himself in his people's good books.

My trip lasted three weeks and my skepticism about President Nasheed's wonderful ideals was far from overruled by what I saw. Going carbon-free is not only impossible for the Maldives, but it would severely penalize the country's main industry: tourism, which would, needless to say, cause the Maldives to slip into dangerous financial waters, in addition to the already rising sea levels around the islands.

A little harsh of me, you might be thinking -- let me explain. Going carbon neutral in the Maldives would require offsetting to a monumental degree. First, the only way of getting around the archipelago's 26 atolls of 1,192 islands is by boat or plane. The President's objectives are without doubt perfectly admirable, but how does he imagine the tourism industry functioning without transport?

Second, very little produce is found locally, so almost everything is imported; another few thousand plane and boat journeys to add to the list. Third, hotels with water villas look incredibly enticing, but it is rare for hotels to put the environment first when it comes to building these sumptuous bungalows. It is startlingly obvious that to build the villas a great part of the coral barrier has had to be cleared to make way for them. Coral can take thousands of years to grow back if the water acidity levels remain acceptable -- something that cannot be guaranteed with rising water pollution levels. Doesn't take a genius to do the math. Less coral means less fish and less fish means less fishing. And after tourism, the main industry is fishing in the Maldives.

Fourth, hotels are only too proud to tell you that they desalinate their own water and bottle it themselves. I agree that this may be more efficient than importing tons of non-biodegradable plastic bottled water, but the desalination process requires the burning of fuel. Another point to add to the list. Fifth, hotels are extremely keen on providing their guests with as many wow-factors as possible, which includes ray-feeding, a major attraction at some hotels, such as the Chaaya Reef Ellaidhoo and we also have our doubts on the Conrad Ranveli's ability to keep the surrounding fish exactly where it can be seen through the glass of its spectacular underwater restaurant, Ithaa, without keeping them fed throughout the day and night. Highly entertaining and beautiful, sure, but extremely counterproductive as this risks severely disrupting the ecosystem; if rays are used to getting their daily fill with minimal effort, then they will no longer scour the ocean floors in the same way, thus changing the way the ecosystem works underwater.

Last but not least, the Maldives stores its rubbish on an island, Thilafushi, close to the capital, Malé. This rubbish tip seems to be poorly controlled however, as many hotels close by will confirm. Our hosts point to the shocking amount of rubbish that both washes up on their paradise-like beaches and gets swept out to sea. And it's not surprising considering the island, like most of the others, is only one meter above sea level. An interesting feature published on the Guardian's website, published in January 2009 by Elin Holyland, illustrates the Maldives' waste disposal problem in pictures.

The above issues however go deeper than the surface we have merely scratched, for when I spoke to locals in the southernmost atoll on Khaadedhdhoo Airport Island, they explained that they understood what the president's objectives are in terms of the environment because they have access to international media, but they explained that President Nasheed has never actually explained the environmental problem the country is faced with to the Maldivian people. According to a very passionate Maldivian gentleman sitting at the café across from the airport, what the president said in a radio broadcast was the following: "We are sinking. So we have to move somewhere else." This, according to the same gentleman, was the extent of the president's discourse to the people on the problem of rising water levels and his initiative to build a second island and plots of lands in nearby Sri Lanka and India to relocate the population.

The fact that President Nasheed hasn't taken the time to explain the problem in detail to the Maldivian people means, for those who understand the extent of the problem, that they have lost all respect for him and affirm that, "All this talk of green issues is just for his own self-promotion." If his people don't understand the problem then how does the president expect the Maldives to be carbon neutral in less than 10 years? For surely a sustainable environmental impact would have to be a general effort made by the entire population.

The only thing President's Nasheed's transparent ploys promote are disillusionment and ironically, more carbon -- a rise in tourist numbers undeniably leads to a rise in carbon emissions. Sadly, the Maldives isn't the only country to use green wash as a marketing tool to promote the country as a top tourism destination. There are plenty more.

So -- still wish you were here?

 

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We've come to a time in history when caring for the environment is becoming big business, especially where hotels are concerned. When I visit hotels I always ask about their green initiatives and I al...
We've come to a time in history when caring for the environment is becoming big business, especially where hotels are concerned. When I visit hotels I always ask about their green initiatives and I al...
 
 
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02:47 AM on 07/24/2012
To most of this I'd say, [citation needed].

Why can't anyone leave Thilafushi alone? It's not like dump-yards aren't filling in your neighborhood either. No country is free from this problem, yet it's so shocking when it comes to Maldives.

Maldives Recycles, almost up to the limited extent it can. Do a little bit more research on the country's statistics of imports and exports, available from www.planning.gov.mv/en/.

If you think that this country doesn't need any more tourism, you're wrong again. With the mounting political tension and the budget deficit of 2012 projected to be more than half a billion dollars, we really need every single penny of income we can.

"Coral can take thousands of years to grow back" ... seriously? Since the coral bleaching event of the 90's, the coral have started to bloom and grow back in the recent years. It didn't take a thousand years, try 10. http://www.ouramazingplanet.com/265-mass-die-off-at-coral-reef-triggered-by-93-degree-ocean.html

And, it's mostly by temperature. We're in the middle of the warmest ocean on Earth, Indian Ocean. What little pollution that the Maldives generates is swept away within moments back into the ocean, and whatever pollution we have is more of what's floating over to us from elsewhere.
08:14 AM on 07/23/2012
This is exactly how President Nasheed planned to turn the Maldives carbon neutral: a fully funded plan to almost totally decarbonise the electricity sector (sadly blown off course by the coup):
http://minivannews.com/files/2012/06/SREP-Investment-Plan.htm
08:11 AM on 07/23/2012
Is this writer the most ill informed person on the planet? Does she not know that President Nasheed was deposed in a coup on 7 February?
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HUFFPOST BLOGGER
Rooksana Hossenally
09:43 AM on 07/23/2012
I am aware of Nasheed being ousted - the point in the post is that green initiatives are being used as a marketing ploy without a successful process in place for reaching environmental objectives. But thank you for your delightful tone - a bit of nastiness is always appreciated.
02:42 AM on 07/23/2012
You certainly don't have to worry about false promises anymore. The new government couldn't care less about the environment. Nasheed's ambitions for carbon neutrality were never going to happen but at least he was democratically elected and capable of holding intelligent conversations. I see similarities to Obama really. The U.S. will never offer universal health care, improve education, etc., etc. but it's nice to have a leader who pretends to care. Politicians tell people what they want to hear. You only get yourself in trouble once you start believing their claims.
04:51 AM on 07/20/2012
Ur...President Nasheed was ousted in a coup in February. Maybe that has affected his ability to act on his promises...
07:53 PM on 07/17/2012
The Maldives are a completely false and nonsustainable tropical paradise. You could use the same justification to allow Canada and Australia to continue shipping coal and oil sands. This is the hyprocrisy that is the environmental movement.
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artleads
Let's have a national retreat.
09:49 PM on 07/17/2012
Very hard to understand what any of this means. Please clarify.
10:52 PM on 07/17/2012
If you were committed to capping carbon levels etc you would have to abandon the Maldives. If you decide to defend the Maldives and their high CO2 footprint as necessary for their survival, you could go on to defend any country including Canada and Australia, both of which are highly dependent on fossil fuel exports. Either way it does not work.
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HUFFPOST BLOGGER
Rooksana Hossenally
06:44 AM on 07/18/2012
The Maldives itself is a natural phenomenon; not sure what you mean by 'false'. Tourism has been built up, changing the landscape drastically away from authentic Maldives that is for sure.
07:20 AM on 07/18/2012
The human development of the Maldives is not natural and on its own is unsustainable. They need planes and imported food.
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HUFFPOST BLOGGER
Rooksana Hossenally
04:31 PM on 07/17/2012
A carbon neutral status is achieved by offsetting necessary carbon emissions implying a reduction in carbon emissions in the first place. Tourism in the Maldives depends on transport; an increase in tourism leads to an increase in transport and thus in carbon emissions. What is being said in the post is that promoting carbon neutrality puts the Maldives right in the middle of the map, right where President Nasheed wants his country to be, right in the tourist's eye.
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artleads
Let's have a national retreat.
06:08 PM on 07/17/2012
"What is being said in the post is that promoting carbon neutrality puts the Maldives right in the middle of the map, right where President Nasheed wants his country to be, right in the tourist's eye. "

That would be astute of him. He is a politician, after all. But that doesn't mean the Maldives couldn't also become cabon neutral. Planes are experimenting with less polluting fuel, and electrified ground transport is not unheard of. :-)
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HUFFPOST BLOGGER
Rooksana Hossenally
01:47 AM on 07/18/2012
Yes of course, it is an obvious clause to infer - he is a politician after all indeed! =) I am not sure I agree with you about the Maldives being able to become carbon neutral though, as even if different types of 'green' fuel are being explored, we need to look into how the fuel would be used and judge whether it is being used for unavoidable reasons. The Maldives doesn't need more tourism - it was doing fine in the 1970s when the archipelago was known mainly to diving fanatics who would backpack it. And then the Maldives stumbled onto a giant pot of gold. So what's necessary? There are now about 150 hotels in the Maldives.
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artleads
Let's have a national retreat.
12:48 PM on 07/17/2012
Why is tourism inimical to carbon neutrality?