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Rosella LaFevre
Rosella LaFevre is a marketing consultant. Through her signature 6-month VisiBiz VIP program, she helps female entrepreneurs share the value of their work and serve even more clients by getting them clarity on their marketing, sales and pricing strategies and holding them accountable to building the life and business of their dreams. Check out her website at and reach her at

Entries by Rosella LaFevre

An Entrepreneurial Read: The Open Organization

(0) Comments | Posted May 23, 2016 | 10:10 PM

An open organization is the opposite of the traditional top-down hierarchy; in an open organization, things bubble up from the "bottom" and leadership treats employees differently. In an open organization, everyone in the company understands the big picture for its future, leadership make decisions with input from others, and the...

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Use Your About Page to Evoke Strong Emotions & Get Your Ideal Client to Buy

(0) Comments | Posted May 12, 2016 | 3:23 PM

Does your About Page sing? Do readers of your About Page feel understood? Do your ideal clients read it and immediately want to work with you?

This is the power of the well-composed About Page.

You don't need to be a copy writing rockstar in order to totally rock...

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Is Your Business Sick? Look Out for These Symptoms

(0) Comments | Posted March 31, 2016 | 3:36 PM

I'm utterly relieved a client relationship ended today. Why? Because this client did not empower me to help her grow her business. There is sickness in her business, and that sickness meant I couldn't achieve the greatest results possible for her.

She was one of the remaining clients for whom...

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Someone May Offer Similar Services But They're Not You!

(0) Comments | Posted February 2, 2016 | 10:52 PM

Don't trust that little voice inside you that, when you see someone whose elevator pitch sounds similar or someone who at first glance provides the same service to the same audience, starts screaming.

That inner voice might be saying things like....

  • "Oh no! Someone else does what you do!...

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A Book Every Entrepreneur Should Read (And Questions to Guide Your Reading)

(2) Comments | Posted November 12, 2015 | 10:59 AM

I'm still a bit gushy over Daniel Priestley's book Entrepreneur Revolution. And I finished reading it weeks ago.

The author is a serial entrepreneur and serious smarty-pants (in the best way). His book, subtitled "How To Develop Your Entrepreneurial Mindset And Start A Business That Works," covers everything: how...

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Your Fail Proof 6-Step System To Make Your Dreams Come True

(0) Comments | Posted August 12, 2015 | 4:52 PM

"Just haven't gotten that far..."

"Hard to work when you feel so disorganized..."

"Once I'm settled..."

Have you found yourself saying things like this? Are you describing things you know you should do or have wanted to but more urgent stuff has popped up?

You're not alone. Many an entrepreneur...

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Should I Say Yes or No? Here's How to Decide

(0) Comments | Posted April 22, 2015 | 4:51 PM

There seem to be two camps: there are those who think you should say "yes" to everything, and those who recommend you say "no" to a lot more than you agree to. (The former camp even had a movie to prove the legitimacy of the yes-to-everything philosophy: 2008's Yes Man...

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13 Ways to Use a Journal to Grow in Success

(1) Comments | Posted January 22, 2015 | 12:52 PM

In March, I grabbed a journal that had long sat on a shelf and began seriously journaling. I was working in a job I had come to hate and was ready for the next chapter in my life. After doing some reading, I became convinced that the key to living...

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9 Steps to a Profit-Boosting Sales Calendar

(0) Comments | Posted January 8, 2015 | 10:15 AM


Write your 2015 sales calendar to head into the new year with clarity on when and how you'll increase sales. There are several considerations that go into creating your 2015 sales calendar for your business. These include nationally designated days and holidays, your...

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Melanie Duncan on the Key to Business Growth in 2015: Gaining Momentum in 90 Days

(0) Comments | Posted December 11, 2014 | 11:58 AM

As a business owner, you're likely wearing many hats, managing marketing, finance, legal, human resources, sales, operations, product development and delivery. You have lots of ideas that could grow your business and your income, but you also feel the pressure of being pulled in several directions. You struggle with feeling...

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3 Ways to Write Press Releases That Piss Off Journalists

(0) Comments | Posted July 29, 2014 | 4:05 PM

You pitched your services as a PR guru and got your clients to agree to a decent retainer for those services. Go you! But now, your client, who thinks he should be GQ's Man of the Year, is buggin' out because your pitches go unanswered.

It's impossible to guarantee placements...

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This Is the Worst Mistake Your Company Blog Makes

(0) Comments | Posted June 30, 2014 | 1:53 AM

If you've been in business these last few years, you've heard the buzzwords "content marketing," "content strategy" and "thought leadership." A cornerstone of this "new" approach to marketing with its heavy focus on content is a company blog.

If you've read David Meerman Scott's The New Rules...

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3 Things I'll Stop Saying to Myself and Others

(0) Comments | Posted June 10, 2014 | 11:30 AM

I read a lot of self-help books. They're naturally what interests me most at this point and I do feel like they'll help me in the long run. I really do believe in the power of affirmations and getting back what you put out into the universe.

Actually, it's...

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