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Workarounds: How You Frame The Problem Is The Problem

Posted: 01/24/11 09:01 AM ET

Have you noticed that there are signs of possible life in this most difficult of economies?

I suppose that could depend on who you are or where you are to some degree. However, no matter where you are or what your current situation might happen to be, you will undoubtedly encounter more unplanned hiccups in the coming year. While avoiding the unexpected would be nice, there is something you can do that can make a significant difference in how you experience your life, your job or your business no matter what turns up as the year unfolds.

Whether you run a small business, work in a large organization or are trying to find a job in the aftermath of the worst economy of our lifetimes, you are bound to encounter another year of challenges, roadblocks and unanticipated twists and turns in the road ahead. As the unexpected shows up, the key question you will need to consider as you figure out how to work around whatever winds up in your way will have less to do with the actual challenge in front of you and more to do with how you approach the challenge.

How come some people seem to fare better in the face of adversity than others? How come some businesses manage to scrape by while others in the same field just wither and die?
The difference may come down to your mindset, or, dare I say, your attitude when faced with a challenge. Your biggest problem may not be the problem itself as much as it is what you tell yourself about it.

As I was preparing to write my new book, Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work, I interviewed Irwin Carasso, a very creative entrepreneur who has started several successful businesses over the years. Irwin has encountered any number of problems along the way so I figured he might have a few cool tips on how to work around roadblocks. He told me something I had not expected, but something that carried a profound ring of truth" the moment he said it to me. Irwin told me that the notion of labeling something a problem was both a "problem" to be worked around itself as well as a form of self imposed limitation.

He put it this way:

"The very nature of labeling something as a problem automatically sets it up as a block to going forward in a number of ways. I always chose to look at problems more like puzzles and had fun finding a more creative way to deal with them."

Irwin's career went from working in a grocery store to starting Tree of Life, the nation's first major distributor of natural and organic foods. After he sold Tree if Life, he wound up starting Lazy Acres, an independent full service grocery store of his own in Santa Barbara, CA, featuring natural and organic foods. Indeed, he encountered any number of "problems" along the way (financing, accessing products to distribute, finding stores to carry the product, creating a distribution network, etc). However, at each turn, he chose to approach his challenges as puzzles, something he could have fun with rather than becoming bogged down in the negative side of problems.

One example Irwin shared with me might be quite telling if you find yourself up against a problem in business: shortly after he started his grocery store in Santa Barbara, he began to notice that they were throwing away all kinds of produce every day due to bruising and other cosmetic issues. Customers didn't want to buy fruits and vegetables with cosmetic blemishes, even though the produce was otherwise just fine.

He also discovered that his meat, fish and poultry departments were also generating quite a bit of scrap in the trimming process. All of this waste amounted to thousands of dollars every week.

Not being a big fan of throwing a way food, he reframed the problem of wasted food as a puzzle to be solved. How could he turn waste into something valuable that would benefit both the store and his customers? With this mental shift, he came upon a solution that today is commonplace in grocery stores everywhere: how about starting a soup bar? Soups don't care if the potato is bruised or if the asparagus spear is broken. Bones left over from trimming meat make great flavor bases for soup stocks. His soup bars became one of the most successful parts of his store! Not only had he solved the problem of food going to waste, but he also created a service to customers who needed high quality, organic foods that were easy to prepare and serve.

As I point out in my new book, Workarounds That Work, not all workarounds work equally effectively and rarely are they perfect solutions. However, you don't need a perfect workaround in order for things to improve, you just need something to get going again. The next time you are faced with a problem, remember Irwin's advice and reframe that problem as a puzzle. Puzzles have solutions and that problem you are holding onto right now just might contain a key piece to the whole puzzle coming together.

I would love to hear from you about your ideas and what choices you have that will help you work around whatever stands in your way. Please do leave a comment here or drop me an email and let me know your experience.

***

If you would like a free chapter of Russell's new book, "Workaround That Work: How To Conquer Anything That Stands in Your Way At Work," click here.

On Tuesday, Jan. 25 at 1:00 p.m. EST, Marshall Goldsmith and Patricia Wheeler Please are sponsoring a free Thought Leader TeleForum, "Thriving in Survival Times," featuring Russell Bishop and moderated by Executive Coach Patricia Wheeler. By signing up here, you can attend the TeleForum at no charge and also listen to the recording later if you can't call in. Please do join us!

Join Russell for an interactive speech and workshop on the subject of "Workarounds That Work" in Santa Monica on Jan. 26, 2011 at 7:00 p.m. PST. Click here for more information.

Russell Bishop is an educational psychologist, author, executive coach and management consultant based in Santa Barbara, Calif. You can contact Russell by e-mail at russell@russellbishop.com.

 
 
 

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Have you noticed that there are signs of possible life in this most difficult of economies? I suppose that could depend on who you are or where you are to some degree. However, no matter where you a...
Have you noticed that there are signs of possible life in this most difficult of economies? I suppose that could depend on who you are or where you are to some degree. However, no matter where you a...
 
 
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HUFFPOST SUPER USER
Twinz48
11:38 PM on 01/27/2011
To understand the idea of reframing a problem with respect to politics, read George Lakoff.
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06:59 PM on 01/27/2011
If you cannot solve a problem, make it bigger. --Donald Rumsfeld
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HUFFPOST BLOGGER
Douglas LaBier
11:38 AM on 01/25/2011
Good points! This reminds me of one of my favorite quotes - President Eisenhower once said (tho in a military context, it has applicability to the "reframing" idea, generally), "If you have trouble understanding or solving a problem, 'enlarge' the problem." True - so often we don't expand our perspective in ways that offer new ways of seeing, thinking about a dilemma.
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HUFFPOST SUPER USER
amongus
08:12 PM on 01/24/2011
Mr. Bishop - I really appreciate you approaching this subject, but I have to say, it feels like a semantic game you're playing. Changing the word "problem" to "challenge" or "puzzle" does not somehow make finding solutions or workarounds easier. Maybe the point is lost on me - I get the bit about attitude. Look for workarounds to "problems" or "challenges" or "puzzles" in much the same way. And so...what's the point?
11:51 AM on 01/31/2011
But even the simple act of just changing words has the potential to change or help us make up our minds on any number of things. Remember how Republicans rebranded the Estate Tax the Death Tax? It totally changes the way some view the tax altogether. Or have you considered why items are priced at $19.99 instead of $20.00? Tweaking just one tiny thing can make a big difference. Perception is a powerful thing.
08:03 PM on 01/24/2011
I overcome my problems by maximizing my synergy and other key, meaningless buzzwords.
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HUFFPOST SUPER USER
OtayPanky
You're welcome
03:29 AM on 01/26/2011
I tell my many coaching clients that maximizing your synergy is all well and good, but the secret to success is reframing.

I'm going to share a deep truth with you - for free: The Chinese character for CRISIS is a combination of two other characters. Can you guess what those two characters are?

No, the answer is not Laurel and Hardy.

No, it's not Abbot and Costello.

No, it's not Mutt and Jeff, Nancy and Sluggo, Burns and Allen.

No, it's not Bill and Hillary, either.

The two characters are DANGER and OPPORTUNITY.

I've got an entire chapter on that in my new book. It's fascinating stuff.
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HUFFPOST SUPER USER
SirReal1
06:11 PM on 01/27/2011
A failure in comprehension by one individual does not render a message "meaningless".

It simply identifies the challenge that the individual must overcome.
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RedRat
Ignorance is fixable, stupidty is forever
07:41 PM on 01/24/2011
Hmm. This article reminds me of that Steve Martin routine. :Want to be a millionaire? First get a million dollars. Then..." or something like it.
05:33 PM on 01/24/2011
My late father, was born in 1910, at the height of the Jim Crow era, when opportunities for African-Americans really were a joke. Despite all this, he spent a lifetime taking on challenges that made most others run in the opposite direction. The irony is that he succeeded. His family was very poor and his parents had only a grade school education and school for blacks in his home town only went as high as 8th grade, but my dad left home at 14 and worked his way through school elsewhere---eventually all the way to a Ph.D.! As a pastor, he gladly took on challenging pastoral assignments in "dying" parishes and revived them. Today, I attend a lively church that today is thriving and growing, and recently moved into newly built and enhanced facilities. But this same church was down to a single, lone member and greatly run down when my dad first took it on decades ago. When he first walked into it, he said, "God is in this place" and the rest is history.
10:26 PM on 01/24/2011
Wow...what a wonderful story! You must be so proud of your father! And I'm sure you carry on his positive attitude in whatever you are doing.

My father faced enormous challenges, too, of a different, but equally difficult nature and I have to say that I am tremendously proud of his achievements.
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Boobuzuela
Satire identical to actual Republican positions
04:30 PM on 01/24/2011
great piece!
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04:12 PM on 01/24/2011
Irwin's career went from working in a grocery store to starting Tree of Life, the nation's first major distributor of natural and organic foods. After he sold Tree if Life, he wound up starting Lazy Acres, an independent full service grocery store of his own in Santa Barbara, CA, featuring natural and organic foods. Indeed, he encountered any number of "problems" along the way (financing, accessing products to distribute, finding stores to carry the product, creating a distribution network, etc). However, at each turn, he chose to approach his challenges as puzzles, something he could have fun with rather than becoming bogged down in the negative side of problems.

The secret to a happier life, challenges are opportunity waiting to be discovered.


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RedRat
Ignorance is fixable, stupidty is forever
07:46 PM on 01/24/2011
Well the only thing I see here, is that the article concentrates on the winners. My guess is that for every winner, there are probably 10 to 100 losers. Let's also face the fact that you can only create so many "Whole Foods Stores", Organic Rutabaga, or Cappuccino stores on every corner.

When you are at the bottom of the ladder without a penny to your name, how you gonna start. Really now. Banks and lenders will only lend to you if you already have financial resources. Please be realistic. And do consider those who will be left by the side of the road when you pass them driving your BMW.
HUFFPOST SUPER USER
CMB1969
raging moderate
09:08 AM on 01/25/2011
A somewhat harsh analysis--I do object to articles of this sort when they get put into the business section and trumpeted as a substitute for actually doing something about the economy on a systemic level. Situated here in the 'Living' section as it is, I really don't see the harm--if someone chooses to take the advice given and does something as a consequence, than that is good for them, even if they don't quite pull off some whizbang business startup they will probably be in a better frame of mind than the person who responded to the economic downturn by moping around the house watching cable TV or playing video games and losing their work habits.
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breakingpoint
War is a Racket - Smedley Butler
03:41 PM on 01/24/2011
silence is golden
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DiogenesOfAlaska
Mitt Romney for president - of the Cayman islands!
04:06 PM on 01/24/2011
Which third party? Or is that something you can't tell?
MyrtleJune
STOP negotiating! End the American hostage crisis!
03:13 PM on 01/24/2011
YES! I don't think most Americans understand anything but how foxnews/gop frames every problem and how the entire media, save for one or two voices, actually call that framing into question. It's part of their miscommunication style.
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DiogenesOfAlaska
Mitt Romney for president - of the Cayman islands!
02:53 PM on 01/24/2011
It's kinda interesting that the founder of the 'Tree of Life' views problems as 'a form of self-imposed limitation'.

Or maybe that's just me.

:-)
02:30 PM on 01/24/2011
I haven't used that hand sign in years!
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HUFFPOST SUPER USER
Ralph Perman
Unapologetic Progressive Liberal
02:02 PM on 01/24/2011
I prefer to call them Challenges instead of problems. It sounds simple, but it works for me.
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HUFFPOST BLOGGER
Paul David Walker
01:10 PM on 01/24/2011
Nice approach, thank you Russell.