iOS app Android app

Ruth Sherman
GET UPDATES FROM Ruth Sherman
 
I work with CEOs, Celebrities and Small Business Entrepreneurs to help them become great speakers, presenters and media darlings so they can reach more people faster, get more notice and get more business. I’ve had the honor of working with some of the world’s largest and most prestigious companies, movie stars and international celebrities. Two clients have won Oscars and one, the Pulitzer Prize!

But you don’t have to be famous to work with me!


My current interest is focused on the powerful intersection of Social Media and Video.

I'm a leading authority on Political Communication, widely quoted in the press on the topic and believe completely that he or she who communicates best, wins!

My book, "Get Them To See It Your Way, Right Away," was designated a "Best Business Book" by Library Journal and translated into Chinese and Romanian (I know, right?). Update coming soon as well as a new book, "Speakrets: The 30 Best, Most Effective, Most Overlooked Marketing & Personal Branding Essentials."

I'm a Fast Company Expert Blogger, and I post regularly on leadership communication. (Always scouting ideas, so send them my way.)

I began my professional life as one of a handful of NYC jingle singers. My most famous commercial was Coke's "I'd Like to Teach the World to Sing in Perfect Harmony."

Blog Entries by Ruth Sherman

Taxes Are Going Up: Breaking the Code

Posted July 7, 2011 | 21:13:22 (EST)

How do I know? Because politicians use coded language and in the past week or so a new phrase has appeared in the political discourse: And that phrase is "Raising Revenue."

And how do we do that? Why we close tax loopholes or let previous tax cuts...

Read Post

Mother-Daughter Gay Pride

Posted July 3, 2011 | 20:53:08 (EST)

This is a deeply personal story, the most personal I have written, the most revealing. I want to share an aspect of who I am that I've discovered relatively recently, that goes very, very deep.

I'm the mother of a gay child.

Lily, my...

Read Post

Apology Is a Leadership Skill

Posted June 3, 2010 | 15:36:29 (EST)

After being caught in a series of statements that allowed and encouraged people to believe he served in Vietnam, even though he honorably served in the Marine Corps Reserves during that time, Connecticut Attorney General and Democratic candidate for U.S. Senate Richard Blumenthal is understandably embarrassed. Yet, he has not...

Read Post

What If Santa Were Gay?

Posted December 11, 2009 | 16:47:50 (EST)

I just saw a sweet, funny, Off-Broadway play entitled "Santa Claus Is Coming Out" that entertains exactly this question. Written by Jeffrey Solomon, the story revolves around a little boy, Gary, who, more than anything else, wants a doll for Christmas. Although he is too young to connect the...

Read Post

What Artists Could Teach Goldman Sachs

Posted November 21, 2009 | 13:44:00 (EST)

School arts programs are again under assault, having, in many cases, never recovered from past cutbacks. At the same time, Goldman Sachs has image problems its chief, Lloyd Blankfein, did not anticipate, cannot identify with and continues to exacerbate. These matters are linked; one begets the other.

In recent decades,...

Read Post

Nobel Committee's Subtle, Inspirational Message To America

Posted October 10, 2009 | 12:58:00 (EST)

With the stunning news that President Obama had won the Nobel Peace Prize, there has been understandable skepticism. Then I got to thinking...

What if the Nobel committee was taking an uncharacteristically broad view of world peace? What if the award wasn't only directed at Barack Obama? What if...

Read Post

Healthcare Reform: WIIFM?

Posted July 21, 2009 | 18:52:47 (EST)

In my line of work, clients come to me when they want help selling themselves and their ideas. I always work from one, primary line of reasoning: What's In It For Me, a.k.a., WIIFM. Not "me," of course, but their target audiences like clients and customers. My clients must understand,...

Read Post

A Woman's Place Is On The Ticket

Posted August 11, 2008 | 11:16:53 (EST)

When it comes to electing the president, the better communicator almost always wins. This truth did not bode well for Hillary Clinton, nor does it look good for John McCain. But does communication style matter for Vice-President? In particular, what does it mean for all the women whose names have...

Read Post

Election Selection: Precocity or Mastery -- Which Will Voters Choose?

Posted June 16, 2008 | 12:08:44 (EST)

Last week, I spoke at the American Society for Training & Development's International Conference and Exposition. Malcolm Gladwell also spoke. The bestselling author of The Tipping Point and Blink is promoting his new book, Outliers, to be released in November. Because it was a gathering of people who are deeply...

Read Post

Obama Can Rally Thousands, But Not A Few

Posted May 9, 2008 | 12:39:32 (EST)

For quite some time now, I've been noticing some serious gaps in Barack Obama's communication skills. It didn't seem possible just a few short months ago, but it's started to look like Obama has a "tin ear" when it comes to interpersonal communication. This has implications well beyond the primaries.

...
Read Post