1. Increase Your Odds
According to writer Joseph Epstein, "81 percent of Americans feel that they have a book in them -- and should write it."
Let's say you want to traditionally publish an entire book written solely by you. Currently, a traditional publisher might receive 100 to more than 1,000 unsolicited manuscripts a month. The odds are that 2 in 1000 of those manuscripts will actually get accepted for publishing.
So, only about 2 percent of authors are traditionally published. And to be traditionally published, you need a platform. But you can build that platform by co-authoring a book.
2. Marketing and Self-Publishing Is On The Rise
Self-publishing simply means you're funding your own book. But whether you are traditionally published or self-published, you're ultimately responsible for marketing your own book. Now, when you co-author a book you're not alone in promoting. Between yourself and your co-authors, your work will continually be promoted across a variety of platforms.
3. Quality Over Quantity.
You may have an entire book inside of you, or you may have to stretch your knowledge to complete a hearty book (which can take years). But when you co-author a book, you can share your story, your message of what you've learned thus far in life, and publish it quickly to become an author - adding more credibility to your brand to build a solid platform that you can then take to a literary agent to have your next book traditionally publish. It just might put you ahead of the crowd.