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Sending Teacher Bashing Out of Style

Posted: 05/ 1/2012 4:22 pm

It takes a special kind of person to be a teacher, and I don't just say that because teaching is my own calling as well. As a whole, we are a group of people who knowingly choose a profession that will pay us less than our education and skills merit, because we're more interested in making a difference than making money. We understand that teaching the present means reaching the future, and we want to ensure that future is a bright one. Every year, we collectively spend millions of dollars out of our own (decidedly shallow) pockets to supplement the meager budgets provided to supply our classrooms. We sacrifice time with our own families in order to plan lessons, grade assignments, write recommendations, organize and take trips, and whatever else we know will enrich our students' educational experiences. All this, and more, we do out of the goodness of our hearts.

And all we ask in return is to be treated fairly, and to be able to use our knowledge and expertise to create the best possible conditions for teaching and learning. Yet despite doing so much, and asking comparatively little in return, we are repeatedly bullied and attacked by those who seek to advance their own personal, political and/or economic goals at our and our schools' expense.

So this past Saturday, when I saw Kenneth Cole's short-lived billboard, which falsely pitted "teachers' rights vs. students' rights" and asked the public where it stands on the question, I was so angry I could barely see straight. After two years of bruising work in a toxic school district, and another two spent battling the social, political and economic forces that created that toxicity, it was the slogan that broke this teacher-turned-activist's figurative back.

To some, a billboard like this might not seem like such a big deal. But those of us who understand the decades-long history of anti-teacher attacks also understand that by advertising false ideas -- as though one must choose between teachers' rights OR students' rights, for example -- organizations and individuals commenting on education policy contribute to an overall atmosphere in which the public is led to support destructive education policies enacted on the basis of stereotypes and misinformation, instead of what's best for kids and schools.

It was incredibly gratifying to see the rapid outpouring of unity and support from teachers, parents, students and community members that led Kenneth Cole and his associates to agree to take down their billboard Monday afternoon. But I know as well as anyone else that this is just one small victory in a much larger battle.

While Kenneth Cole may not have realized the gravity of the statement his company made, there are other organizations and individuals who quite deliberately trade in the politics of division and deception in order to promote their political, ideological and economic agendas. They have taken advantage of a three-decades long head start in the mass media, using their platforms to spread misinformation about schools and teachers, and to promote education policies that bear little to no relationship to the ideas of actual public school stakeholders, or the best available evidence about what really works to improve schools.

But we're fighting back. Combining old-school organizing with our newfound ability to articulate and share (Tweet, and 'Like') our ideas, we're starting to rediscover our voices, and our power to create the kinds of changes that will actually improve our schools. I'm thrilled to have spent the past two years watching and participating in the beginnings of this transformation, and I'm even more thrilled to join the American Federation of Teachers to take this movement to the next level. It's long past time for actual public school stakeholders -- parents, students and community members, not just teachers -- to reclaim our place at the center of the education policy conversation, sharing our vision for our schools and communities, and pushing back against the powerful outside interests who have tried to separate and silence us for far too long.

In just two short days, we proved that when we unite, we can make things happen. I look forward to seeing what else we can accomplish together in the days, weeks, months and years ahead.

 

Follow Sabrina Stevens on Twitter: www.twitter.com/TeacherSabrina

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10:03 AM on 05/07/2012
Come join me as I battle it out on a local conservative's blog. http://rebaneruminations.typepad.com/rebanes_ruminations/2012/05/edx-a-revolution-in-education.html
04:27 PM on 05/06/2012
Yes. A teacher speaking about public education from the inside, calling out the bullies in the corporate world, who have snookered the American public into thinking teachers are the cause of everyone's problems. Americans are suckers for scapegoats.
But instead of bettering outcomes for children, corporations are busy opening up new markets to make big bucks off of your children.
Teaching has NEVER been considered illustrious or prestigious in this country. And virtually everything a teacher does is somehow tied to test score. Teachers work with kids because they CARE, not for the big bucks. Teacher's children go to the schools where their parents work, hence the notion that we are collectively lazy, unaccountable society moochers is especially insulting.
Shoddy tests with poorly written stories, confusing questions, and errors in scoring characterize the corporate model of education. It represent hypocrisys at its worst - harming children for profit.
When are we going to say enough to the testing insanity? When will we give teachers the respect they deserve and provide our schools with the materials they need to thrive? When will public education become a testimony to how much we cherish our children and grandchildren instead of a war zone bent on destroying programs and communities?
America should be thankful that so many teachers come back everyday to the classroom. It's because we CARE so deeply about children, in spite of the lies, and as battered, bruised and dissed as we continue to be...
06:07 PM on 05/04/2012
Excellent article. Teachers deserve much more credit than is given them. See http://www.childrenscorneronline.com/2012/03/20/on-the-front-lines-teachers/ ‎
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Arthur Goldstein
07:58 PM on 05/03/2012
I think you give Kenneth Cole, bro-in-law of Governor Andrew "I am the government" Cuomo, far too much credit. The one-sided question they posed was vetted by, I'm certain, a professional PR firm who thought bashing teachers was the way to push more of their clothing line. Thanks for pushing back. You're my hero this week!
08:01 AM on 05/05/2012
I've noticed over the years that Kenneth Cole clothes are cheap, low quality, and frequently relegated to the discount stores. I recommend that we do a wholesale campaign telling the truth about the brand and how the clothes make us feel uncomfortable. It would also be embarrassing to be caught wearing such a negative brand.
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perlin
09:04 PM on 05/02/2012
Kenneth Cole deserved to be boycotted.
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Katrin55
A man's reach should exceed his grasp
08:57 AM on 05/02/2012
I have been slow to learn of this particular instance of teacher-baiting, so perhaps my observation has been made elsewhere, but here goes. The billboard shows an incredibly skinny woman in a red suit, and the caption says "Shouldn't everyone be well red?" Okay, obviously red/read. But that's a dumb, rhetorical question that will not spark debate. However, is this billboard also suggesting that public school teachers, as union members, are "reds" or Communists? That seems ridiculous, except that Allen West has raised his personal manifesto and has brought the word back en vogue. Ideas, anyone?
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TeacherSabrina
Teacher, writer, activist
02:40 PM on 05/03/2012
I and others were responding more to the "teachers' rights vs. students' rights" tagline, but it's interesting that you raise the "red" angle in light of those comments. Given KC's politics (he has a history of supporting liberal issues), I don't think that he's red-baiting, but again-- it's interesting that that's an available idea right now. Something to chew on.
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Katrin55
A man's reach should exceed his grasp
12:15 AM on 05/04/2012
I sure hope Kenneth Cole is not cheapening out and just getting ad space. A few years ago he (or the company) had a buy-a-tee-shirt=support-a-teacher gimmick. The shirt was sooooo awful I sent it back and have never bought his product again. Anyway, I just wondered about Red baiting.
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nypoet22
Psychology Ph.D., Civics Teacher, Songwriter
04:10 AM on 05/02/2012
that billboard really is awful.
05:44 PM on 05/01/2012
The fear is that these companies will figure out how to drown our voices on social networking. I mean, Twitter has censored the #OWS hashtag from its trending list since the movement sprang up. Wonder if there's any money behind that decision?

I'm trying to follow your example here, tweeting about the link between The Gap family and right-wing corporate backed education groups like Teach for America, KIPP, and Edison schools. I'm wondering, as this stuff starts happening more and more, when one of these corporations will decide to just up and pay Twitter to stop allowing these tweets to be published. Scary idea. Until then, keep on tweetin'!
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tultican
Thomas Ultican, MEd. BS Mecahnical Engineering
03:30 PM on 05/03/2012
I too am making consistant efforts to fight back against the raiders of public education like the Democrats For Education Reform an anti-union group of billionaires that gave us Arne Duncan in place of Linda Darling-Hammond to be Secretary of Education. Most politicians value one billionaire more that 100,000 teachers but maybe social media will help balance this equation.
My new article - DFER and Education Policies
http://www.dailykos.com/story/2012/05/01/1087992/-DFER-and-Education-Policies
DavidBCohen
http://snipurl.com/24q1orf
05:33 PM on 05/01/2012
Sabrina, thanks for taking up this battle with such energy and eloquence. You're right - it's a small part of a much larger picture. But turning the tide will require a lot of little victories. It's the kind of battle that is going to be more like a habit than a campaign. It won't really reach an end point, but it can certainly get better, and as it's getting better it also makes a significant difference to teachers and students.