India: If you grew up in urban India in last three decades or so, chances are that the top achieving students in your class were women. Some of the men might have even passed because the women made all the notes and helped classmates. Most of these women would then go on to some great career opportunities or find interesting things to do. Revisit the same at a reunion few years hence and chances are the men are still managing to run up the ladder, while a significant number of women would have off-ramped.
Universality of marriages, child care, elderly care, spousal duties for traveling spouses, army wives, large traditional families, lesser access, fewer women friendly opportunities, a gender stereotypical society, falling confidence, lack of re-skilling opportunities, changing job market -- the list of factors leading to the phenomenon is long.
When you do a little math, given that India produces the largest number of graduates in the world, is home to over a billion people, has a plethora of educational institutions and growing corporate classes and not to mention the over-arching environment that is not particularly great for women -- it is easy to guess that something is majorly amiss. Work-life choices for women are rather heterogeneous and somewhere the homogeneity of career ladder and the weight of stereotypes make things tough. Almost 50 percent graduating class and less than 5 percent women CXOs, less than 15 percent women managers tell the tale.
Consider These Facts
113: India's ranking on the World Economic Forum's Gender Gap Index (out of 135 countries), measuring economic, health care, education and political issues.
24 percent: The percentage of women in India's workforce --117 million out of 478 million people.
5 percent: The percentage of senior level female employees in India. The global average is about 20 percent.
48 percent: The percentage of women who drop out of the workforce before they reach the middle of their careers. The Asia regional average is 29 percent.
62 percent: The percentage of a male counterpart's salary that a woman earns in India. In the United States, it's about 80 percent.
Source - CSIS
How can an aspiring economy be built by letting talent lie latent? Would you run a factory by leaving out your finest hands on deck out?
Women: Women globally shoulder the care-giving economy but in India the weight is doubled -- gender stereotypes and patriarchal super-structures make the situation even more complex. There is an inherent distance between women and the world of work -- especially, one with a fiduciary nature. In India, there are almost 300 million women who are working moms, housewife moms, housewives and working wives. About 100 million live in urban India. Growth in education, media influence and consumer focus has created an opportunity for women to pursue their ambitions and make active choices.
Organizing Work: The way work is organized for contemporary societies is a reflection of post industrial age but for centuries prior work was either an individual pursuit or organized in guilds. Modularity and integration are two significant aspects of worked, which got overlooked in the industrial age expansion. The industrial age also passed on the means of production and access to financial resources in hands of men worldwide.
One can look at this phenomenon through various lenses -- a feminist's perspective, a job seekers dilemma, a corporate productivity and talent management issue - the fact remains there is a challenge and an equal opportunity to serve the women workforce in urban India. The case for women at work has been illustrated before. What is required is to address the how to and curate the customer experience? That is exactly what Fleximoms set out to do when it rolled out commercial services in 2011. These included coaching services, corporate services for Workflex and a community to connect women making work-life choices.
Fleximoms is a Workflex readiness specialist - which in simple words means being able to use alternate formats to stay connected to work and workforce - for women professionals and corporates. Fleximoms works with women and businesses and helps them connect to opportunities, community, information, network and coaching.
As a team we stand by the credo: "Who we are and what choices we make is going to decide the life we have." And we want that to be a conscious choice, and one each one of us is ready for. Fleximoms hopes to be that partner when one is making those choices.
Sairee is is a 2012 Cartier Women's Award finalist. For more information, please go here.