Sajeel Qureshi
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Sajeel Qureshi is the Vice President of Operations at Computan, a digital-marketing and software company. Computan serves as the digital department for numerous businesses throughout the globe, ranging from start-ups to multinationals.

He has a degree in business administration from St. Bonaventure University, and an M.B.A. from Eastern Illinois University. Sajeel plays tennis well enough to convince the untrained eye that he knows what he is doing, and poor enough that the trained eye submits him to a drug test.

Entries by Sajeel Qureshi

The Characters You Follow On Twitter

(0) Comments | Posted November 25, 2014 | 1:39 PM

The Characters You Follow on Twitter Banner

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

Social Media Experts - People who Tweet...

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4 Ways to Make Your Company Shine on Cyber Monday

(0) Comments | Posted November 18, 2014 | 12:52 PM

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a Taser-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.

Get your inventory out there - The...

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The Characters in Black Friday Sales

(1) Comments | Posted November 13, 2014 | 12:14 AM

Thanksgiving Thursday is a day to appreciate all the wonderful things we are blessed with. Be it health, family, shelter, a great career or seven unwatched episodes of The A-Team in your Netflix Instant Queue. Black Friday is a day to forget all that crap and shop till you drop....

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Why You Hate Digital Marketers

(0) Comments | Posted November 12, 2014 | 5:35 PM

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the...

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The Characters in Your LinkedIn Network

(0) Comments | Posted November 3, 2014 | 10:12 PM

LinkedIn started as a wonderful tool to professionally develop with avenues such as social selling, recruiting and B2B advertising, but now it is in a dark place. Kind of like that place the Cleveland Cavaliers went after LeBron James left. This is our fault a lot more than...

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How Social Media Experts Are Killing You Softly

(1) Comments | Posted October 28, 2014 | 12:10 PM

Marketing agencies and social media 'experts' have you tricked into thinking social media is rocket science. It isn't. Here is why you need to stop paying for social media experts:

1 - They have no clue about your business - Businesses hire marketing agencies, like us, to manage their social...

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The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

(2) Comments | Posted October 22, 2014 | 4:12 PM

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts

Recently our team at Computan studied 300 social media accounts on Facebook, YouTube, Twitter, LinkedIn and Instagram to identify patterns about what kind of content gets shared the most. Just like some movie genres...

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3 Tips to Build Your Offline and Online Network

(0) Comments | Posted October 5, 2014 | 12:42 PM

Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...

People only do business with people they've built trust and rapport with.

That's difficult to win in a...

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How To Define Success in Business

(0) Comments | Posted September 26, 2014 | 4:49 PM

We all strive for professional success. Success generally means achieving a scoreboard-based goal like jogging for 10 minutes, winning a game or growing sales. Concentrated effort is required for those achievements. To run ten minutes start by doing one. Which minute is more important? The first or the tenth? The...

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The First 6 Months With Your New Digital Marketing Specialist

(1) Comments | Posted September 22, 2014 | 1:37 PM

A good business owner/VP of marketing like yourself knows business opportunities exist online. Naturally, you post an opening to hire someone that can get more leads and:

  • Maintain website(s)
  • Assist with content marketing and SEO
  • Run paid search campaigns
  • Manage social media accounts and email marketing
  • Design creative pieces, infographics...
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3 Things the Beatles Can Teach You About Content Marketing

(11) Comments | Posted September 16, 2014 | 1:55 PM

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles.

They are great content marketers.

Here are 3 things you can learn about content marketing from The Beatles'...

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What Your First Step In Digital Marketing Should Be

(7) Comments | Posted September 10, 2014 | 12:34 PM

Digital marketing and eCommerce are key tactics for growing business. However, tons of businesses contact us confused on where to start and where their money would get the most mileage. Do they invest in Google Ads? Content Marketing? Hire a social media guru or pay for search-engine optimization? Those are...

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What Customer Service People Really Wish They Could Say to You

(12) Comments | Posted September 8, 2014 | 6:14 PM

Support is your organization's front line. Customers call them with problems. If your business is a football team your sales people are your offense. Support people are your defense. They solve the customer's problems and pacify their complaints. Sales puts the points on the board, but support keeps...

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Test Any Business Idea for Less Than $400

(3) Comments | Posted September 5, 2014 | 1:26 PM

You've got a great idea for a new store, app or restaurant. Your friends like it. Your cousin Mike that hates everything you do loves it too. That may be enough intel to try a new restaurant next weekend, but should you quit your job and invest in a Cosby...

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What Your Business Degree Won't Teach You

(0) Comments | Posted August 26, 2014 | 3:42 PM

I spent six years in business school (four in undergrad and two more for my MBA). Like other business grads I spent lots of time learning buzzwords, doing case analyses and reading about quantitative modeling and the econometrics of corporate finance. Business school was fun, but there is one discipline...

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The Future Of Digital Marketing

(2) Comments | Posted August 26, 2014 | 1:07 PM

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight:

IT.

Remember when it was the norm to hire an IT person to be on staff and crawl under...

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The Most Popular Sport You've Never Heard Of

(0) Comments | Posted August 14, 2014 | 6:24 PM

It's watched by more people than the Stanley Cup and NBA finals, sports more intense rivalries than Michigan/Ohio State football and is arguably the second most popular sport in the world.

And you don't know anything about it.

Cricket is the sport of choice for many throughout the world. England,...

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Mailbag -- eCommerce, Digital Marketing on a Budget, Content Marketing and More

(0) Comments | Posted August 11, 2014 | 6:46 PM

2014-07-18-ComputanDigitalMarketingSMBMailbag.jpg

Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!

"Forbes reviewed our product. How do...

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Why You Should Outsource Your Digital Marketing

(4) Comments | Posted August 5, 2014 | 11:35 PM

Any process or service that doesn't directly improve customer service or generate new customers should be outsourced. A nacho restaurant should keep an IT firm on retainer instead of hiring an IT guy. When was the last time you bought nachos from a restaurant because their disaster recovery strategy blew...

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Why Your Business Needs a Tennis Player

(3) Comments | Posted July 30, 2014 | 2:22 PM

We've all been part of a group or team where everything clicked. Everyone knows things a great team needs -- leadership, ownership of solving problems, camaraderie and integrity. The problem is everyone claims to be a great leader, honest, team player etc on their resume. There is one specific phrase...

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