Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!? The following tips can help you save 10 hours each week on content marketing.
-Start on the right foot -Make sure you know what you want out of the whole content marketing endeavor. Have your content marketing campaign mapped out and a schedule for how you are going to implement this strategy.
-Use your existing content - Chances are you spend the day providing advice to customers about your product or service. Use some of those discussions, emails and conference calls as the basis for your content writing.
-Be specific - The riches are in the niches. Talk to an agency or someone that knows content marketing about defining your target audience. The more specific you are the easier it will be to reach them. Do you need 3 million website views or just a couple of hundred from the right people? Choose your battles wisely.
-Stick to it - Content marketing is a lot like exercise. 4 days a year on the treadmill for 30 minutes isn't going to move the weight-scale needle at all. 4 days a week on the treadmill will. Gradually you'll get better and end up saving time.
-Host a webinar - Sometimes webinars are just PowerPoint slides with a voice over. The audience doesn't really care whose listening or who isn't. Make a PowerPoint slide, record yourself or someone else dictating the webinar and put it out there for people to access. This takes less time than a series of blog posts would.
-Record any in-person presentations - If you are speaking to a group of people in person make sure you pay someone to record it. Then, put it on the web when you finish. If you don't have any speaking engagements lined up then go talk to a non-profit group or a group of students at your cost (provided you can record the presentation) and use it online. You get to speak to a group of people interested in what you have to say and a new piece of content. 2 birds. 1 stone.
-Impatient? Go buy traffic - An investment in content marketing is like an investment in bonds. It takes time to get any ROI, but it is well worth it if you stick with it for the long-haul. But even if you save 10 hours a week you still may get impatient for results. You're not alone. Thankfully, traffic is not an issue on the Internet. Believe me, there are millions of people looking for content like yours. Google, LinkedIn, Facebook and tons of other companies are more than happy to show your content and offers to your target customer base. You'll just have to pay them for it.
-Delegate the work - No one is a master of all content marketing tools. Hire an agency to help you create the content and marketing campaigns you need. Make it your responsibility to map out the topics and provide the valuable insight. That's where your value is anyway. Make it an agencies responsibility to get the writing, fancy pictures, landing pages and campaign setup and working properly. You'll spend some money, but save time trying to become something you're not.
Content marketing is a long-term process that takes time to master, but when you do you'll start to see your leads and opportunities increase and have shorter buying cycles to get deals closed. Plus your digital marketing platforms will become the opportunity-generating machines you want them to be.
Need more help? This ebook breaks down the content marketing tools and strategies used by Fortune 100 companies