SALLY HORCHOW is a lifestyle expert, journalist, on-air personality, celebrated L.A. hostess, and co-author (with her father, Roger Horchow) of The Art of Friendship: 70 Simple Rules for Making Meaningful Connections (St. Martin's Press, 2006).


Sally regularly contributes her original, witty point-of-view on all lifestyle trends -- from entertaining, food, and travel to design, fashion, and art -- to publications like The New York Times, Town & Country, and DailyCandy.com, and she has appeared as both guest and host on multiple national television and radio shows – from NBC’s “Today” to “Tyra” to E! Entertainment Television.

Prior to her print and on-air career, Sally built her expertise in many aspects of the entertainment and media industries. She worked at “Late Night with Conan O’Brien,” was the executive assistant to Steven Spielberg, produced an independent film, and was an event planner, website producer, and interior designer.

Sally created hiving™::party with a purpose, a social group in Los Angeles and on the web at www.hiving.net, for which she orchestrates inventive outings that both inspire connections and raise funds for different charities. Creating these activities -- or “hiving” -- is the core of Sally’s connector lifestyle.

Sally grew up in Dallas, Texas, and received her B.A. from Yale University. She lives in Los Angeles with her husband, Christopher McCauley, and two Labradors, Annie and Maggie Mae.

Blog Entries by Sally Horchow

10 Life-Changing Tips From Top Connectors

Posted April 6, 2009 | 03:36 PM (EST)


Not too long ago, I interviewed several people from a million disparate walks of life -- from a ski instructor living modestly in a woodsy cabin to a movie producer who hobnobs with stars to a nerdy tech guru. They were young and old, sophisticated or simple-minded, from big cities...

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Spring Break In Trying Times? 5 Rules for the Perfect Staycation

2 Comments | Posted March 17, 2009 | 04:51 PM (EST)


If NBC news anchors could be considered a microcosm of the rest of us, we sure are conflicted about traveling in these trying times.

Last week, NBC Nightly News anchor Brian Williams announced that he was going to cancel his family's spring break plans, because he felt that...

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Twitter In the Zeitgeist (Tweitgeist?)

7 Comments | Posted March 5, 2009 | 08:48 PM (EST)


People have different barometers for assessing trends. Some look at very specific metrics, expensive reports, or Google Zeitgeist. My approach is not so scientific: sisters and sitcoms. If my sister in Dallas is suddenly singing along to 50 Cent, the guy's reached critical mass. Or, if I hear...

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Oscars: The Star-Studded Stimulus Package We've Been Waiting For

6 Comments | Posted February 19, 2009 | 07:35 PM (EST)


Forget the overtures from Washington. This week, we've been handed a stimulus that ought to get us through, well, the weekend. With thanks to all the other nominees, their agents, and the Academy, this year's Oscar goes to... the Oscars. No matter what befalls the Sexiest Man Alive, David...

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