Sally Horchow
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SALLY HORCHOW is a lifestyle expert, journalist, on-air personality, celebrated L.A. hostess, and co-author (with her father, Roger Horchow) of The Art of Friendship: 70 Simple Rules for Making Meaningful Connections (St. Martin's Press, 2006).

Sally regularly contributes her original, witty point-of-view on all lifestyle trends - from entertaining, food, and travel to design, fashion, and art - to publications like The Wall Street Journal, The Huffington Post, and Town & Country, and she has appeared as both guest and host on multiple national television and radio shows - from NBC's Today to CBS's The Talk.

Sally is a Producer on the upcoming Broadway revival of the musical, "Annie." She currently works with PlumLife, is a Tastemaker on ThisNext.com, is on the Board of Advisors for Indagare, and has served as a spokesperson for Pepperidge Farm and Philips Electronics.

This summer, Sally will launch a website and show named after her mother's official stamp of approval for anything fabulous: "VERY GOOD LOOKING." (www.verygoodlooking.com)

Earlier in her career, Sally built her expertise in many aspects of the entertainment and media industries. She worked at NBC's Late Night with Conan O'Brien, was the executive assistant to Steven Spielberg, produced an independent film, and was an event planner, website producer, and interior designer.

Sally grew up in Dallas, Texas, and received her B.A. from Yale University. She lives in Los Angeles with her husband and two Labradors, Annie and Maggie Mae.

Blog Entries by Sally Horchow

Very Good-Looking: For Mom, 2 Years Later

Posted June 16, 2011 | 11:33:55 (EST)

When my mother died two years ago after a long illness, I was grateful to be home -- at my childhood home in Dallas, I should say; not my grown-up home in Los Angeles. I was grateful for having spent those last few weeks with her, of course,...

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Dress-up: A Tribute to Carolyn P. Horchow

Posted June 14, 2010 | 19:51:18 (EST)

When my mother died one year ago after a long illness, I was grateful to be home--at my childhood home in Dallas, I should say; not my grown-up home in Los Angeles. I was grateful for having spent those last few weeks with her, of course, but also...

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10 Life-Changing Tips From Top Connectors

Posted April 6, 2009 | 16:36:53 (EST)

Not too long ago, I interviewed several people from a million disparate walks of life -- from a ski instructor living modestly in a woodsy cabin to a movie producer who hobnobs with stars to a nerdy tech guru. They were young and old, sophisticated or simple-minded, from big cities...

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Spring Break In Trying Times? 5 Rules for the Perfect Staycation

Posted March 17, 2009 | 17:51:00 (EST)

If NBC news anchors could be considered a microcosm of the rest of us, we sure are conflicted about traveling in these trying times.

Last week, NBC Nightly News anchor Brian Williams announced that he was going to cancel his family's spring break plans, because he felt that...

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Twitter In the Zeitgeist (Tweitgeist?)

Posted March 5, 2009 | 20:48:54 (EST)

People have different barometers for assessing trends. Some look at very specific metrics, expensive reports, or Google Zeitgeist. My approach is not so scientific: sisters and sitcoms. If my sister in Dallas is suddenly singing along to 50 Cent, the guy's reached critical mass. Or, if I hear...

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Oscars: The Star-Studded Stimulus Package We've Been Waiting For

Posted February 19, 2009 | 19:35:58 (EST)

Forget the overtures from Washington. This week, we've been handed a stimulus that ought to get us through, well, the weekend. With thanks to all the other nominees, their agents, and the Academy, this year's Oscar goes to... the Oscars. No matter what befalls the Sexiest Man Alive, David...

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