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Sam Fiorella
Sam Fiorella is a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York. Sam is the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers, which presents a new model for influence marketing that moves the conversation beyond the current social scoring trend. Sam is also the creator and moderator of the #bizforum Twitter debate, where for the past 2 years business professionals discuss the pros and cons of trending business-related topics each Wednesday night. Follow Sam on Twitter or connect with him on LinkedIn or on Google+.

Entries by Sam Fiorella

Conversations Over a Child's Grave

(4) Comments | Posted March 17, 2015 | 10:49 AM

It's not uncommon for parents to fantasize about their children's future, especially when they are first born. We wonder about their personalities and how they will develop; we look into their eyes and predict what career they'll have.

We go so far as to plan the inevitable conversations we'll...

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Behind These Eyes: A Father's Invisible Grief

(9) Comments | Posted February 8, 2015 | 7:09 PM

"Mr. Fiorella, we've found your son. I'm sorry...." After a frantic search for our 19-year-old son, these were the first words shared by the police officer who reported that my son had been found dead, by his own hands.

It's a phrase that will forever be etched in my...

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When Words Fail: Lessons From a Father Grieving His Teen's Suicide

(85) Comments | Posted November 7, 2014 | 7:06 AM

Recently, my world was turned upside down. My 19-year-old son succumbed to the illness of depression and took his own life. As many have said previously, this pain is something no parent should have to endure. There are no words to express the depth of the guilt, anger, sadness, and...

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Facebook to Fix Security Issue in iOS App

(1) Comments | Posted August 26, 2014 | 5:02 PM

Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user's knowledge or consent.

So, the downloading and use of a Facebook App could create security threats?...

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#IceBucketChallenge: Despite Critics, You Are Helping

(2) Comments | Posted August 22, 2014 | 11:14 AM

The Ice Bucket Challenge in support of ALS research, which has dominated Facebook's Newsfeed the past few weeks, has captured the attention of many and the ire of some.

The charitable donation effort involves participants dumping a bucket of ice water on their heads or donating to the

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How Much Privacy Are We Willing to Risk For Mobile Connectivity?

(0) Comments | Posted August 15, 2014 | 12:21 PM

Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you've been living under a rock, which, in modern day terms means you don't have access to the Internet, you've seen the furor that was created when that post...

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Las insidiosas cláusulas para el uso del Messenger de Facebook en móviles de Android (actualizado)

(1) Comments | Posted August 8, 2014 | 1:01 AM

Correcciones/Actualizaciones (4:45 EST 11/8/2014): una versión previa de este post contenía información imprecisa y desfasada sobre el Messenger de Facebook para dispositivos Android (Facebook ha dado su propia respuesta sobre la aplicación aquí). El post identificaba erróneamente las Condiciones de Uso de la aplicación con los permisos específicos...

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Os insidiosos termos de uso do app Facebook Messenger

(0) Comments | Posted August 5, 2014 | 11:29 AM

Quanto acesso aos seus dados (e dos seus amigos) você está dispostos a entregar em troca do acesso a aplicativos móveis gratuitos? Acho que seja bem menos do que você já tenha sequer aceitado compartilhar quando aceitou cegamente os termos de uso de um deles.

Destaque de hoje: o aplicativo...

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Why Dads Should Not Condemn Nicki Minaj

(2) Comments | Posted August 4, 2014 | 5:47 PM

Being the father of a pre-teen girl is immensely confusing and incredibly frustrating. I have limitless, unconditional love for my girl; yet I'm petrified of the world she's growing up in. What she sees and what she experiences today -- and how those images and experiences affect her -- scares...

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Die Heimtücke der Nutzungsbedingungen beim Facebook-Messenger

(0) Comments | Posted August 1, 2014 | 12:10 PM

FACEBOOK-MESSENGER: Wie viel Zugang zu Ihren persönlichen Daten (und denen Ihrer Freunde) sind Sie bereit zu teilen, um Zugang zu einer kostenlosen, mobilen App zu bekommen?
Ich denke mal, dass die Menge signifikant geringer ist als das, dem Sie eigentlich zugestimmt haben, wenn Sie blind die Nutzungsbedingungen akzeptieren....

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Klout Pivots, Embraces Content Aggregation

(2) Comments | Posted February 14, 2014 | 1:37 PM

The recent news that Klout, one of many social scoring companies, is being sold to the social media company Lithium Technologies, for $100 million has overshadowed the pivot it made in an attempt to remain relevant.

Klout will still rank people based on their social engagement, but...

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Airline Passengers Aren't Guests, They're Cargo

(2) Comments | Posted January 28, 2014 | 11:50 AM

Think back to the 1960s when customer service and satisfaction were something businesses took pride in. Consider how airlines built economy class seating in a 747 in the 1960s, and then compare that vision to what economy class travellers experience today.


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The Insidiousness of Facebook Messenger's Android Mobile App Permissions (Updated)

(52) Comments | Posted December 1, 2013 | 5:15 PM

Corrections/Updates (4:45pm EST 8/11/2014): A previous version of this post contained inaccurate and outdated information about Facebook's Messenger app for Android devices (Facebook has provided its own response to concerns about the app here). The post incorrectly equated the app's Terms of Service to its Android-specific permissions language,...

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Starbucks Enters Same-Sex Marriage Boycott Wars

(6) Comments | Posted November 5, 2013 | 11:19 AM

Mega coffee chain Starbucks has once again inserted its brand into the social and political arena. This time, its CEO Howard Schultz has taken a public stand on same sex marriage by telling an anti-gay investor that he's not welcomed.

Starbucks, already known for its support of gay rights,...

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Cyber-Bullying, Social Media, and Parental Responsibility

(10) Comments | Posted October 18, 2013 | 12:31 PM

The issue of bullying has been thrust into the national spotlight once again thanks to a rash of new teen bullying stories making the news. This despite the abundance of celebrity public service announcements, documentaries on the subject, and the so-called "zero-tolerance" policies adopted by many school boards.

The sad...

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Is Toronto Ready To Be Accessible?

(0) Comments | Posted October 7, 2013 | 4:53 PM

The 2015 Pan Am and Para-Pan Am Games are fast approaching. Is Toronto ready? A recent blog written by Paralympic athlete and Canadian wheelchair tennis champion Joel Dembe suggests there is reason for concern.

Dembe points to the lack of accessible transportation in Toronto, both public (subways,...

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Purpose-Built Accessible Vehicles Re-Introduced to Canadian Marketplace

(2) Comments | Posted September 17, 2013 | 12:07 PM

Earlier this summer, a wave of anxiety spread across the community of people with disabilities and their caregivers. VPG Autos, the creator of the MV-1, the world's first vehicle designed and built to standards for wheelchair accessibility, reported it ceased operations.

The MV-1 debuted in Canada at the Canadian...

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Miley Cyrus, Syria's Chemical Weapons, and the Business of News

(10) Comments | Posted August 29, 2013 | 6:26 PM

This has been an interesting news week. Well, maybe interesting isn't the right word. Troubling, confusing or even downright weird might sum it up better. Whichever you might be feeling, the end result is that we've learned (or possibly re-learned) a valuable lesson about the business of news.


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Social Media Authenticity and Other Lies

(13) Comments | Posted August 12, 2013 | 12:18 PM


Authenticity, one of the most overused words in social media publishing, is promoted as a key tenet of social media engagement for individuals and businesses alike. There's no disputing the mass adoption of social media for information gathering, information sharing, or just plain networking and communications by people around...

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Netflix Is the New Apple

(18) Comments | Posted July 17, 2013 | 4:12 PM

In a press release on June 27, 2013, Netflix reported that Orange is the New Black, the latest in its offering of original programming, will be renewed for a second season. This really isn't extraordinary news, except that the decision and announcement were made before the premiere of season one...

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