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Sandy Abrams
Sandy Abrams is a self-taught entrepreneur. She enjoys the daily juggle of trying to balance biz & two teenage boys. She is the Founder & CEO of Moisture Jamzz, Inc. and the author of Your Idea, Inc.

Entries by Sandy Abrams

Today's Business Power Couple: Social Good and Social Media

(2) Comments | Posted January 21, 2015 | 1:59 PM


The best way for a business to stand out in a crowded space is to be seen as a valuable part of the community. In Newport Beach, California where there are many health and fitness options, one business doing it right with both...

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Yeardley Smith Launches Shoe Line

(0) Comments | Posted December 30, 2014 | 11:01 PM


Yeardley Smith hit the Hollywood jackpot with her role as the voice of Lisa Simpson on The Simpsons, the longest-running American animated sitcom. As the show celebrates it's 25th year running, many actors in her position would have already gone to a private...

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The Journey of a Juicing Entrepreneur

(1) Comments | Posted November 24, 2014 | 1:24 PM

There's been a steady shift for a couple of years now, I can see it in my own neighborhood as three juice bars have opened in the same square block. People are making their post school drop off, post exercise, late afternoon energy stop at the local juice bar instead...

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How Entrepreneurship Made Me a Better Parent

(0) Comments | Posted October 6, 2014 | 12:42 PM

I became an entrepreneur in 1993, launching a business when I had no reason to believe I could do such a thing. I had absolutely no experience in the wholesale/retail/manufacturing world but lack of experience doesn't stop determined entrepreneurs. We takes risks and have an unusual sense of confidence or...

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Scoring Big With High End Sports Travel Niche

(0) Comments | Posted September 1, 2014 | 4:13 PM


Beck & Score is a new high end sports travel business that offers "tailor made travel experiences to the world's premier ticketed events." It launched eighteen months ago and the timing is right for this type of venture as high net...

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Why I'm Proud of My Son's Low GPA

(6) Comments | Posted June 4, 2014 | 11:29 AM

As high school graduation nears this month, I'm probably the only parent you know to utter those words.

What I really mean is that I'm proud of my son and I don't care that his GPA is low. He's still graduating with the same degree/diploma as the valedictorian. What...

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Are Trade Shows Too 'Old School'?

(1) Comments | Posted May 27, 2014 | 4:30 PM

Technology has changed so many aspects of marketing and sales but one "old school" tool that still remains intact is the industry trade show. In this case, old school is a good thing. Face to face contact is still critical and simply cannot be replaced with technology. As the summer...

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Are You Ready for Some 'Athleisure' Wear?

(0) Comments | Posted May 12, 2014 | 12:02 AM

If it were socially acceptable, I bet most men would wear sweatpants more often than not. Women have been given creative license to do this over the past several years with the emergence of Lululemon, the brand that has made it perfectly acceptable for women to go from yoga class...

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Are the Real Housewives Turning Into Real Entrepreneurs?

(0) Comments | Posted May 5, 2014 | 5:17 PM

Reality television has provided a virtual storefront for many of it's stars. In between all the fighting and drama, Bravo channel's Real Housewives are launching businesses, and some of them are generating real money.

Some of the Real Housewives are welcoming this opportunity with open arms and launching websites...

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A Startup Was Her Best Medicine

(0) Comments | Posted April 21, 2014 | 3:18 PM


Even in the midst of an extremely stressful time dealing with a breast cancer diagnosis, Audrey Darrow, CEO and Founder of Righteously Raw decided it was the right time to start a business.

It turned out to be a life changing experience...

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This Entrepreneur Is Betting on Chia Seeds

(0) Comments | Posted April 9, 2014 | 12:53 PM


The health food industry is exploding at the seams. From acai to coconut and kale, everyone wants to know what the next new "ingredient" will be to help us in our quest for good health.

Shane Emmett, CEO and Co-founder...

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Blending Up Friendship and Smoothies Into a Business

(0) Comments | Posted March 27, 2014 | 1:48 PM


Luciana Brafman and business partner Julia Tai joined the juice and smoothie craze in 2013, by starting their own line called omgblends.

Luciana knew this journey might be daunting, but says "All journeys begin with that first step but like many...

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From Employee to Owner in Five Years

(0) Comments | Posted February 18, 2014 | 11:45 AM

Elisabeth Swardstrom began working at PixelFish in 2008 with a background in production for both television and film before transitioning to advertising. Working as part of the management team at PixelFish was going well for a few years and then...

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#Mompreneurs: Why This Woman Loves Lice

(0) Comments | Posted December 10, 2013 | 11:14 PM

Risa Barash

Sometimes it's the ugly problems that make for a beautiful business. Lice are pesky critters, but Risa Barash, co-founder of Fairy Tales Hair Care loves them.

Risa and her husband, Robert, launched their business with one...

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#Mompreneurs: From Dentistry to Diaper Changing

(1) Comments | Posted October 30, 2013 | 12:29 PM


Dana Fort's idea for the Poopoose diaper changing table could very well be the "crowning" achievement of her dental career.

When Did Your Aha Moment Come for Poopoose?
The idea for my product came one...

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The Journey From Middle School Annoyance to Creating Charter Schools 

(6) Comments | Posted September 24, 2013 | 3:12 PM


Most of us have huffed "That's not fair" at least once in our lives -- but seldom does it lead to any kind of meaningful action. However, an experience back in her middle school days in which Alison Suffet-Diaz felt she had been unfairly...

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Mompreneurs: Launching Small Biz With $500 and a Baby on the Way

(2) Comments | Posted June 19, 2013 | 12:56 PM

2013-06-18-KendraScott.jpgPhoto credit David Heisler

Entrepreneurs are known to be risk takers, but in Kendra Scott's case, there seemed to be more risk in not starting her business after her husband was out of work while she was pregnant:

The start of...

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#Mompreneurs: Branding Yourself for Business

(4) Comments | Posted June 11, 2013 | 4:48 PM

As we get older, it can be very difficult to find or keep a place in the corporate world, especially within the uber-competitive market of broadcast journalism. But now with vast digital platforms, the game has changed.

There are no specific beauty...

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Mompreneurs: Products Made by Moms for Moms

(1) Comments | Posted May 8, 2013 | 6:34 PM

As Mothers Day approaches, I wanted to salute the amazing progress that "Mompreneurs" have made over the past decade. Moms have earned a respected spot in the marketplace, being acknowledged now not only by large brands as the powerful household purse strings but within the business world as well, as...

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Crowdsourcing: Online Dating for Business?

(0) Comments | Posted April 16, 2013 | 8:24 PM

Entrepreneurs are known for figuring out solutions to every problem or obstacle in their way, however the one major issue that still holds most entrepreneurs back is money. If they can bootstrap though start-up phase, that's terrific but then they find themselves stuck without adequate funds to continue growing.


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