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Sandy Abrams
Sandy Abrams is a self-taught entrepreneur. She enjoys the daily juggle of trying to balance biz & two teenage boys. She is the Founder & CEO of Moisture Jamzz, Inc. and the author of Your Idea, Inc.

Entries by Sandy Abrams

The Value of Brand Storytelling

(0) Comments | Posted June 6, 2016 | 5:39 PM

Storytelling is the new...well, it's everything today for small businesses and big brands too. It's how brands can differentiate themselves in this very competitive war for consumer attention. Stories connect us to a brand emotionally; that's when we'll drive the extra distance,...

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5 Things Wounded Warriors Taught Me About Entrepreneurship

(0) Comments | Posted May 16, 2016 | 12:19 AM

There are many lessons entrepreneurs can take from our 'wounded warriors.' Don't get me wrong, I am not comparing the two in any way. But, in reflecting on my time with many Invictus games competitors, I began to realize that...

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In Awe at the Invictus Games

(0) Comments | Posted May 11, 2016 | 8:35 AM


After meeting competitors at the Invictus Games this week, I now fully understand the meaning of 'Invictus.' It's a Latin word that means unconquered, invincible. It's represented in human form by Will Reynolds, Micky Yule,...

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My Love/Hate Relationship with Technology

(1) Comments | Posted May 2, 2016 | 11:45 PM

This week is National Small Business Week (May 1-7) and much of the digital conversation celebrating our 53rd annual #NSBW focuses on how technology helps to build and grow our small businesses. There's no doubt that technology has leveled the playing field for SmBiz owners. It offers infinite...

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Women's History Month: Interview With Construction Industry Maverick Barbara Armand

(0) Comments | Posted March 18, 2016 | 12:36 AM


March is Women's History Month and there's so much to celebrate. Women have made a tremendous impact as entrepreneurs; providing for their families, communities and the overall economy. Yes, there's still a ways to go in regard to equal pay and opportunities but...

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5 Financial Tech Insights for Small Business Owners

(0) Comments | Posted November 23, 2015 | 4:04 PM

Small business owners wear a lot of hats while learning to build a solid business foundation. One that may not fit so comfortably is the financial technology hat. Learning how to get all systems in place for successful eCommerce can be complicated and there is not a 'one size fits...

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5 Financial Tech Insights for Small Biz Owners

(0) Comments | Posted November 17, 2015 | 1:29 PM

Small business owners wear a lot of hats while learning to build a solid business foundation. One that may not fit so comfortably is the financial technology hat. Learning how to get all systems in place for successful eCommerce can be complicated and there is not a 'one size fits...

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6 Ways First-Time Entrepreneurs Can Turn a 'No' into Momentum

(0) Comments | Posted September 8, 2015 | 3:59 PM


Entrepreneurs are usually known for the ability to persist until they've found a way to make their idea happen. An optimistic mindset has no space in it for a negative word like 'no.' Because of that optimism, many entrepreneurs don't see 'no' as...

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Hurricane Katrina 10 Year Anniversary: 2 New Orleans Family Business Updates

(0) Comments | Posted August 28, 2015 | 1:06 PM

It's been ten years since Hurricane Katrina barreled down on New Orleans, breaking the levee systems, flooding the city, killing over 1,800 people and leaving everyone else in a major state of devastation that has taken every moment of the past decade to re-build, person by person, home by home,...

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Telecom Engineer Becomes Biodegradable Shoe Designer

(0) Comments | Posted August 27, 2015 | 3:26 PM

In the very back of one of the halls of the fashion trade show called MAGIC, I came across an entrepreneur in the footwear section whose enthusiasm made me stop in my tracks. He couldn't have been more happy to share information on how his shoe line...

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Tech 101: Interview With 'Tech Catalyst' Lori H. Schwartz

(0) Comments | Posted July 17, 2015 | 3:59 PM


Lori Schwartz has carved out a niche as a self proclaimed 'Tech Catalyst' or what I would say is a 'tech translator' for people who are outside the tech world but want to learn how to integrate tech in a manageable way into...

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Calling All First Time Entrepreneurs! The Time Is Now

(0) Comments | Posted June 25, 2015 | 5:35 PM

The DIY (Do-It-Yourself) niche used to refer mainly to home renovations or arts and crafts projects. Today, it applies to creating and building your own career as well. Thanks to technology, 'CYO' (Creating Your Opportunities) is the new DIY. It's the name of the game in today's economy. We live...

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Indie Filmmakers Build Business to Finally Disrupt the Industry

(1) Comments | Posted May 31, 2015 | 8:19 PM

2015-05-27-1432748799-4911204-40439.jpgPhoto credit: Max Silverman

The job of most indie filmmakers is truly a labor of love, devoted to creating and producing films that very few people ever see. But the industry is finally seeing some push back from indie filmmakers Emily Best and Erica...

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JP Labrosse: Former iPod Engineer's Newest Innovation & Future Vision

(0) Comments | Posted May 17, 2015 | 9:05 PM


From his earliest days, JP Labrosse says, "I've been interested in doing work that has the potential for positive impact." Labrosse was the engineering team lead for two of the early Apple iPod products. He recalls, "Working at Apple was a highlight in...

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Have You Taken Control of Your Online Reputation?

(1) Comments | Posted March 31, 2015 | 12:50 PM


Online reputation management isn't just for big companies any longer. For many years, the cost was prohibitive unless you had the deep pockets of a corporation. Today, in our social media driven world, we all need to know what an online search of...

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How a Shark Turned Lobster into Big Money

(0) Comments | Posted March 8, 2015 | 7:02 PM


Sabin Lomac and Jim Tselikis turned their fond childhood memories into a business called Cousins Maine Lobster. It started with a simple conversation, reminiscing about idyllic afternoons spent in their backyards boiling lobster and enjoying the local delicacy surrounded by family....

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Reality TV Can Be Secret Ingredient for Chef's Success

(2) Comments | Posted February 8, 2015 | 6:25 PM


Start with a food competition show, add a talented cook, stir in some drama and charm and you've cooked up a new celebrity chef. Is that enough for success in the highly competitive restaurant business? Chef Antonia Lofaso is proof that it can...

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Today's Business Power Couple: Social Good and Social Media

(2) Comments | Posted January 21, 2015 | 12:59 PM


The best way for a business to stand out in a crowded space is to be seen as a valuable part of the community. In Newport Beach, California where there are many health and fitness options, one business doing it right with both...

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Yeardley Smith Launches Shoe Line

(0) Comments | Posted December 30, 2014 | 10:01 PM


Yeardley Smith hit the Hollywood jackpot with her role as the voice of Lisa Simpson on The Simpsons, the longest-running American animated sitcom. As the show celebrates it's 25th year running, many actors in her position would have already gone to a private...

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The Journey of a Juicing Entrepreneur

(1) Comments | Posted November 24, 2014 | 12:24 PM

There's been a steady shift for a couple of years now, I can see it in my own neighborhood as three juice bars have opened in the same square block. People are making their post school drop off, post exercise, late afternoon energy stop at the local juice bar instead...

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