Sarah McGiven
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NYC-obsessed, London-based freelance copywriter, blogger, digital PR, Marketing & social media maven. Fashion lover, trainer collector, magazine hoarder and kitten owner with a chameleon-like approach to hair colour. I can also be found on my FightForYrWrite blog, Facebook page and Twitter talking about style trends from the street to the High Street and general 'stuff' that excites me. Bonus points if it's leopard print, neon or looks like it should have been on the cover of Smash Hits in the 80s or 90s. Follow me on instagram @sarahmcgiven

Entries by Sarah McGiven

UK Makeup Junkies Rejoice - Marc Jacobs Beauty Has Landed

(0) Comments | Posted February 4, 2016 | 9:10 PM

Marc Jacobs Beauty, the New York designer's eponymous makeup line has finally launched in the UK.

This long-awaited launch has been one of the most hotly anticipated on British shores since it was introduced to the US market in August 2013. American beauty bloggers flooded the...

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Barbie Fashionistas Bring Body Diversity and Mad Shoe Game

(0) Comments | Posted February 2, 2016 | 7:00 PM

You never forget your first Barbie. Mine was Crystal Barbie and I'm still obsessed with that shimmery holographic fabric and outlandish Dynasty dresses to this day.

Now, thanks to Mattel's latest major makeover of the iconic best-selling doll - continuing 2015's expansion which added 23 new skin tones, a variety...

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Y-3 and Virgin Galactic Unveil Astro Fashion Collab for First Commercial 'Spaceline'

(0) Comments | Posted January 19, 2016 | 7:00 PM

Designers from Craig Green to Fendi are busy sending sleepwear-inspired collections for next winter down the runways of London and Milan - 'to sleep perchance to dream' - and while they do so there are a bunch of people getting ready to actually live their dreams - and they're going...

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Weekend Shopping: Fitness Fashion

(0) Comments | Posted December 4, 2015 | 7:00 PM

Everyone may be preoccupied with Christmas shopping right now but the New Year is looming large. Which, in sartorial terms means two things: party dresses and workout gear.

Get a head start on your New Year's resolutions and stick some pieces from these fashion forward fitness collections on your Christmas...

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Hot Accessories That Also Work for Halloween

(0) Comments | Posted October 29, 2015 | 8:00 PM

Everyone knows that accessories can transform an outfit, so why not apply the same logic when it comes to Halloween?

It plays well for those who aren't into going all out but want to join in a bit on the dressing up front, but it doesn't even mean you...

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Pay and Display: Beauty Packaging That Packs a Punch

(0) Comments | Posted September 9, 2015 | 8:00 PM

I'm basically a marketing person's dream. Package it nicely and I'm there for it. Whatever it is. I'm such a hoarder of, well of everything really, but particularly of well-designed items with visual appeal.

I generally intend to repurpose things - make miniature Jack Daniels' bottles into spice pots,...

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Doll Parts: Designer Barbie Style for Grown-Ups

(0) Comments | Posted August 30, 2015 | 8:00 PM

Just like Hello Kitty, Barbie has an enduring appeal that is ageless. For the past 50+ years the iconic doll has both reflected changing fashions and inspired designers, amassing an international fan base the encompasses many age groups.

Admittedly you won't catch me playing with my (amazing) Crystal Barbie any...

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Nicopanda: More Fashion Forward Than the Average Bear

(1) Comments | Posted August 2, 2015 | 8:00 PM

Men's and women's wear label Nicopanda has just dropped its Autumn/Winter collection and its signature fun is matched with street-savvy sophistication.

Designed by Nicola Formichetti, the former artistic director of Mugler and Diesel is perhaps more widely known for creating some of Lady Gaga's most memorable looks and...

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A Few Fancy Father's Day Gift Ideas

(0) Comments | Posted June 17, 2015 | 8:00 PM

Don't forget it's Father's Day this Sunday - and whether you're clubbing together with siblings or going solo on the gift-giving, it's always nice to make your Dad feel appreciated.

My brothers and I are going in for my dad's gifts and this year I've decided not add on any...

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Weekend Shopping: Covent Garden's Discounted Delights

(1) Comments | Posted May 7, 2015 | 9:44 PM

We're getting to that awkward, between Bank Holidays time of the month and it already feels like a long way off until the next pay day.

So, for some bargain fun, I heartily recommend heading down to Covent Garden this Saturday for the Seven Dials and St...

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We Love You Cambridge Satchels - Nuts for New Peanuts Bags

(0) Comments | Posted February 22, 2015 | 7:13 PM

If this isn't just the cutest way to tip a wink to the seventies revival I don't know what is. The Cambridge Satchel Company, the British leather bag purveyors single-handedly responsible for bringing those quintessentially English school bags back into fashion, have teamed up with Peanuts to release the happiest...

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Weekend Shopping: American Eagle Outfitters Lands in London

(1) Comments | Posted November 14, 2014 | 7:00 PM

I am *so* excited about this. American Eagle Outfitters, heralded as 'America's favourite jeans brand' is opening its first UK outlets this month, starting this weekend with the launch of its flagship store at Westfield White City with brand ambassador and model, Daisy Lowe.

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Cool for Kids

(0) Comments | Posted November 11, 2014 | 7:00 PM

As someone who still tends to dress like an oversized toddler, I truly appreciate a good childrenswear collection. With Christmas coming, I have a few kids to buy for so I've been taking a look at what to get some of my favourite little people - Silas and Clem, no...

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Colourful Autumn Collections for Men and Women

(1) Comments | Posted November 3, 2014 | 7:00 PM

As the longer nights settle in, our wardrobes also tend to turn to the dark side. And whilst I'm by no means advocating banning black or grey from anyone's wardrobes, wearing colour can really help to boost your mood on miserable autumn mornings when coffee is just not enough.

The...

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Weekend Shopping Essentials: Rubber Rain Boots

(0) Comments | Posted November 2, 2014 | 5:21 PM

What exactly constitutes an 'essential'? If you go by Waitrose's suggestions, it's everything from raw prawns and hummus to yum yums, so I'm guessing it's pretty subjective.

One thing I decided was an absolute essential in my life was a pair of short rubber boots. Something lightweight that would...

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Hyaluronic Skincare Heroes

(0) Comments | Posted October 6, 2014 | 8:00 PM

Every new skincare product these days seems to be promoting the benefits of hyaluronic acid. Whilst it has a number of medical uses, and was patented in 1942 as a baking substitute for egg whites, when it comes to beauty products the main reasons for including hyaluronic acid are its...

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Getcha Street On

(0) Comments | Posted July 28, 2014 | 8:00 PM

I love a bit of street style and can easily waste hours checking out how other people dress - not how 'fashionable' they are, but their personal style, how they wear their clothes, put an outfit together. I find how people express their personality through clothing absolutely fascinating.

London...

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Try the Tassel Trend

(0) Comments | Posted July 22, 2014 | 8:00 PM

Tassels, fringing - if it swishes when you walk, you'll probably want to snap it up to get in on this fun fashion trend.

It's a bold High Summer look that's currently populating high street stores and designer boutiques alike, particularly in the form of holiday kimonos, but choose...

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Weekend Shopping: Accessories From Sporty to Sleepy

(0) Comments | Posted July 18, 2014 | 8:00 PM

All you summer lovers out there seem to be taking over the city with your outdoor sports. Whether it's the Olympic legacy, part of holiday fitness plans or just fun with friends, everyone seems to be taking advantage of London's parks, lidos and streets to get out and get into...

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Haircare Heroes

(0) Comments | Posted July 8, 2014 | 8:00 PM

I can't remember if I've told you this already but I recently had a deeply unpleasant experience with a Lush shampoo bar. I make a point of never calling out 'bad' products as what works for one may well cause havoc for another, but I have never met anyone who's...

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