Sarah McGiven

Designing an England shirt - or any football shirt - strikes me as a particularly tricky task to pull off given it has to incorporate all the intelligent design elements modern sportswear can offer, it's got to appeal to the players who need to feel comfortable, confident and unrestricted when...

It's Eurovision Song Contest weekend and across Europe people will be throwing themed parties with varying degrees of irony and invariably, a lot of hummus, but what to wear? Here's a quick Eurovision Fashion shopping edit of some of the hottest labels to snap up now whether you want to...

Having had every sartorial workwear experience imaginable - jodphurs and worn out sweats for grooming horses, the striped nylon joys of my Waitrose till girl smock, suited and booted (or my version, thereof) at a law firm, through to my home-working freelance uniform of Adidas tracksuits or pyjamas (don't judge)...

It is a truth universally acknowledged that the best bit about visiting any museum or large art gallery is the trip to the gift shop.

The launch of the V&A's incredible new Ballgowns: British Glamour Since 1950 exhibition - which opens today (Saturday 19 May) - gave...

When I first set eyes on Helen Steele's SS12 collection, with its vibrant prints on sumptuous silks, I immediately thought it would make for a great story on modern florals, perfect for Chelsea Flower Show week. But then I got closer and discovered these weren't florals at all...

I'm a sucker for a fashion show - Project Runway, the Rachel Zoe Project, Kell on Earth - the lot. My friends and I have 'movie nights' but with fashion documentaries instead of big screen blockbusters and, with another girls night approaching, I've been raiding Amazon for some...

I was shocked to hear how environmentally unfriendly jeans are, recently. With its tough, hardwearing nature giving you more wears per wash I'd assumed denim was one of the greener fabric choices but how wrong I was...

This weekend I'm looking at some innovative, water-conserving jeans from Levi's and...

Born in Iran, educated in New York, based in London - you can see why travel might influence Negarin Sadr, founder and designer of hot womenswear label Negarin.

The interesting geometrics of her Spring/Summer 2012 collection first turned my head, but on looking into the collection further, I...

With a slate of family visits across the UK looming and - fingers crossed - a weekend in Munich cheering on Chelsea in the Champions League Cup Final (how incredible was that semi?!), I've been taking a look at the latest in travel accessories.

I find trips away are...

Nelly.com is the Nordic equivalent of ASOS - an online retailer selling own brand and designer label fast fashion - and it's just launched here in the UK.

Founded in Sweden in 2003, Nelly.com now gets a hefty 10 million hits per month internationally, and...

Sorry to bring you news of something you can't buy just yet but I can't keep quiet about these mint green Monster Mash brothel creepers any longer. Having literally worn out my last triple sole creepers - one of the hottest shoe styles around - I'm in the market for...

Coachella officially kicks Music Festival season off in the US this weekend and, as the UK's Summer Festivals loom large, there's one thing you can guarantee - rain. Luckily, designers and retailers, ever quick to herald their Festival Fashion trends, have finally caught on to the fact that floral dresses,...

Last season I fell for Alexander McQueen's playful, younger line, McQ, all over again when Rihanna put a rockabilly spin on their sleeveless tartan puffball dress for her appearance on UK X Factor back in November. With a newly launched e-commerce site, a four storey flagship...

Whether you're treating friends, family or just yourself this Easter, there are plenty of Springtime shopping joys to behold from dessert flavoured chocolate bars to candles that look good enough to eat. If you're not indulging in the whole egg thing, there are some wonderful chocolatey beauty treats on hand...

Proving that bohemian doesn't have to mean floaty wafts of paisley print kaftans made from knitted yoghurt, laid back Californian brand FREECITY is bringing its alternative, utilitarian sweats to Europe.

Nina Garduno, a former buyer for Los Angeles' super boutiques Fred Segal and Ron Herman, came up with...

I have a particular fondness for menswear label Jack Spade, the New York brother brand to womenswear sibling Kate Spade, having been introduced to them a few years ago when I first met my other half. I was so taken with his army green twill messenger bag and...

My boyfriend and I have built a sneaker wall at home to house our respective trainer collections. The specially designed shelves spill with an array of quickstrike Air Force 1s, Jordan IVs, Air Max 1s (his side), Concords, Instinct hi's, JS Wings and Superstars (my side). It's a fairly strict...

After a series of total tech fails I've finally given in and gone all out for Apple. It's bye bye PC laptop - I will miss your easy backspace key - and HELLO sexy new MacBook Pro. A confirmed iPhone addict and iPad abuser (I swear my screen almost has...

You covet it from the moment it hits the catwalk, you track the days til it drops in store, then - too late! - "we're all sold out madam, but there is one available in our other shop... in Paris". However, thanks to FarFetch.com, this type of crushing...

I love switching it up with my beauty routine, trying new products based on claims, smell, curiosity or even just eye catching packaging. But I find that there's a hardcore of elite picks I always return to and here they are, on this weekend's Hero Product shopping lists for hair...