Sarah McGiven
NYC-obsessed, London-based freelance copywriter, blogger, digital PR, Marketing & social media maven. Fashion lover, trainer collector, magazine hoarder and kitten owner with a chameleon-like approach to hair colour. I can also be found on my FightForYrWrite blog, Facebook page and Twitter talking about style trends from the street to the High Street and general 'stuff' that excites me. Bonus points if it's leopard print, neon or looks like it should have been on the cover of Smash Hits in the 80s or 90s. Follow me on instagram @sarahmcgiven

Entries by Sarah McGiven

Weekend Shopping: American Eagle Outfitters Lands in London

(1) Comments | Posted November 14, 2014 | 7:00 PM

I am *so* excited about this. American Eagle Outfitters, heralded as 'America's favourite jeans brand' is opening its first UK outlets this month, starting this weekend with the launch of its flagship store at Westfield White City with brand ambassador and model, Daisy Lowe.

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Cool for Kids

(0) Comments | Posted November 11, 2014 | 7:00 PM

As someone who still tends to dress like an oversized toddler, I truly appreciate a good childrenswear collection. With Christmas coming, I have a few kids to buy for so I've been taking a look at what to get some of my favourite little people - Silas and Clem, no...

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Colourful Autumn Collections for Men and Women

(1) Comments | Posted November 3, 2014 | 7:00 PM

As the longer nights settle in, our wardrobes also tend to turn to the dark side. And whilst I'm by no means advocating banning black or grey from anyone's wardrobes, wearing colour can really help to boost your mood on miserable autumn mornings when coffee is just not enough.


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Weekend Shopping Essentials: Rubber Rain Boots

(0) Comments | Posted November 2, 2014 | 5:21 PM

What exactly constitutes an 'essential'? If you go by Waitrose's suggestions, it's everything from raw prawns and hummus to yum yums, so I'm guessing it's pretty subjective.

One thing I decided was an absolute essential in my life was a pair of short rubber boots. Something lightweight that would...

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Hyaluronic Skincare Heroes

(0) Comments | Posted October 6, 2014 | 8:00 PM

Every new skincare product these days seems to be promoting the benefits of hyaluronic acid. Whilst it has a number of medical uses, and was patented in 1942 as a baking substitute for egg whites, when it comes to beauty products the main reasons for including hyaluronic acid are its...

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Getcha Street On

(0) Comments | Posted July 28, 2014 | 8:00 PM

I love a bit of street style and can easily waste hours checking out how other people dress - not how 'fashionable' they are, but their personal style, how they wear their clothes, put an outfit together. I find how people express their personality through clothing absolutely fascinating.


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Try the Tassel Trend

(0) Comments | Posted July 22, 2014 | 8:00 PM

Tassels, fringing - if it swishes when you walk, you'll probably want to snap it up to get in on this fun fashion trend.

It's a bold High Summer look that's currently populating high street stores and designer boutiques alike, particularly in the form of holiday kimonos, but choose...

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Weekend Shopping: Accessories From Sporty to Sleepy

(0) Comments | Posted July 18, 2014 | 8:00 PM

All you summer lovers out there seem to be taking over the city with your outdoor sports. Whether it's the Olympic legacy, part of holiday fitness plans or just fun with friends, everyone seems to be taking advantage of London's parks, lidos and streets to get out and get into...

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Haircare Heroes

(0) Comments | Posted July 8, 2014 | 8:00 PM

I can't remember if I've told you this already but I recently had a deeply unpleasant experience with a Lush shampoo bar. I make a point of never calling out 'bad' products as what works for one may well cause havoc for another, but I have never met anyone who's...

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Weekend Shopping: Summer Denim

(1) Comments | Posted June 27, 2014 | 8:00 PM

I realise I'm probably quite alone in this but I HATE warm weather. HATE it. I cannot bear this stupid weather is because of the dressing dilemmas it presents. Even the snappiest fashion fans seem to fall prey to the pitfalls of the London summer where you can encounter many...

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Father's Day Gift Guide

(1) Comments | Posted June 9, 2014 | 8:00 PM

Even guys seem to find their fathers difficult to buy gifts for so, as it's Father's Day this Sunday, it really is time to get your thinking caps on.

If giving presents isn't your thing, you could take your Dad out for a drink or make him dinner, spend...

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This Season's Swim Suitors

(0) Comments | Posted April 23, 2014 | 8:00 PM

Despite the grey, miserable weather, the shops are currently filling up with holiday wear ahead of May's summer collection clothing releases. Bikinis, tankinis, one piece swimsuits (horrifically also now being referred to as 'monokini's - ugh), whatever your bathing preference, and whether you're looking for performance or just poolside posing,...

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Fitness Goal Goodies and Gym Bag Beauty Treats

(2) Comments | Posted April 18, 2014 | 8:00 PM

Hey! Remember New Year? All those resolutions? How are they coming along?? Well, if you're anything like me, you made your annual commitment to a new fitness regime on 1 January and it was long forgotten by Valentine's.

After the Easter scoff-fest, and as magazines begin to herald the...

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Easter Shopping: Bunnies and Chocolate and Chicks, Oh My!

(0) Comments | Posted April 16, 2014 | 8:00 PM

For those of you who don't plan on stuffing your face with chocolate eggs this Easter Bank Holiday weekend (truly the worst time of year after Christmas to be on a diet), here's a bunch of non-fattening, fun suggestions for Easter gifts to indulge in - and a few sweet...

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Weekend Shopping: Jewellery Gems

(0) Comments | Posted April 11, 2014 | 8:00 PM

I love my accessories and am so into jewellery at the moment, particularly stackable stuff - rings, bracelets, layered necklaces - all piled high, the more, the merrier.

Marc by Marc Jacobs, Tatty Devine, Cos and & Other Stories are my...

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Must See: Jean Paul Gaultier Fashion Exhibition at The Barbican

(0) Comments | Posted April 4, 2014 | 8:00 PM

Heads up, fashion fans: the new exhibition opening at the Barbican on 9 April is absolutely not to be missed. The Fashion World of Jean Paul Gaultier From the Sidewalk to the Catwalk does exactly what it says on the designer label - it's a retrospective showing the...

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Jump From Paper: Yes, These Bags Are Real

(1) Comments | Posted April 2, 2014 | 8:00 PM

Whilst scrolling through my instagram an image that looked part fashion blogger outfit post, part cartoon caught my attention. The picture featured a bright, simple, colour blocked handbag with heavy black outlines that appeared to have been cut out from a child's colouring book and superimposed onto the girl's fashion...

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Weekend Shopping: Super Chic Streetwear Round Up

(0) Comments | Posted March 28, 2014 | 8:00 PM

It's my birthday this weekend so I've been putting together a wish list for my family and, as a sneaker collector and all round fan of streetwear styles, I've been looking at a lot of new designs in this area.

Here are a few of my top picks for...

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Give Your Mum A Real Mother's Day Treat - Some Rest

(0) Comments | Posted March 24, 2014 | 8:00 PM

I asked my parent friends what they would most like for Mother's Day and the first answer was universally 'sleep', followed by the traditional flowers and chocolates. So why not give sleep related, or at least rest-themed Thank You gifts this Sunday?

You could let your mum have a...

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Weekend Shopping: Queen Bee Style

(0) Comments | Posted March 21, 2014 | 8:00 PM

Spring may be all about florals and this season's big daisy print trend, but why not pair it with something a bit more fun?

Last spring saw one the release of the most perfect fashion collections in recent memory, from Alexander McQueen. Based around bees and women as worker bees,...

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