Sari Gabbay
Sari Gabbay is the President of brand and marketing agency: U2R1 Media Inc., a company that focuses on “Redefining the Box” and building the brands of the future. Sari is passionate about creating True Prosperity for her clients and also consults one on one with small business entrepreneurs to advise and educate them on how to create success.

Sari has been featured on: Global National, CTV, Toronto Star and RogersDaytime and she has been named “The Woman of the Week” by Women’s Post Magazine.

For the past 10 years Sari has been creating success for her clients and dreaming up creative concepts and designs that stand out and take notice. Sari’s mantra is: “Doubt is the decision not to participate. It’s all about knowing the best way to succeed is having 100% certainty and absolutely no doubt that you will prevail, even when facing adversity.”

Entries by Sari Gabbay

How This Brand Made You Feel You Needed Something You Already Have

(8) Comments | Posted September 3, 2014 | 1:23 PM


You have to love a good brand story: You know the one where a simple guy creates a brand and overnight he's a multimillionaire?  Well, at least that's how we outsiders saw it. In 2011, Mark Levine and Michael Dubin created the...

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Lay Down Your Crown: How to Find Humility in Leadership

(0) Comments | Posted August 26, 2014 | 3:10 PM


Why do we become entrepreneurs? Is it because we know that when we work for ourselves we have the ability to make as much money as we want? Is it because we are leaders and we want to be our own boss? Is...

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Journey to the Other Side

(0) Comments | Posted January 2, 2014 | 6:09 PM


After a grueling 20 hours of travel and two days of no sleep, most of which was spent in an oversized sardine can high in the sky, finally I arrived. Coming from -15 degrees Celsius to a +30 degrees tropical climate,...

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The Hard Truth About Being Addicted to Social Media

(0) Comments | Posted December 19, 2013 | 2:14 PM

I moved to LA for many reasons, one of them being that I wanted to have a more enriched and fulfilling life. My excuse for being addicted to television and internet in Toronto was because of the weather. That during the summer my "addiction" was limited because I could actually...

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You are not your target audience

(0) Comments | Posted July 10, 2013 | 4:36 PM

If there is one thing you can learn about marketing, it's that just because you create a service or product, and it came from your vision this does not mean that you are your target audience.

Knowing who you are marketing to is CRUCIAL to your business's success. What you...

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Five Strategies to Spring Clean Your Business

(0) Comments | Posted April 30, 2013 | 1:00 PM

Many businesses face transitions, and sometimes it is hard to embody change. But as with everything else in life, change happens constantly, and when we embrace it we end up realizing that it is likely for the better. Employees come and go. People we have learned to trust eventually move...

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5 Reasons Video is Essential to Your Bottom Line

(0) Comments | Posted March 8, 2013 | 9:41 AM

Having a video these days is key to expanding your brand and increasing client retention.  Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends.  What videos have you seen go viral in the past that have really left a strong impression? And when you land on a website and want to learn more about a service, what would you prefer to do, watch a 1 minute video or read pages of copy?  In an August 2010 report from comScore, online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others.

To boost your bottom line and drive growth, here are the 5 reasons video is essential:

  • Engage - Let's face it, we have about 10 seconds to get someone's attention on our website before they get bored and leave.  You may think that having a lot of relevant content is going to pump your search engine rankings on Google, but if it's a snore fest, you're headed straight towards irrelevant and fast.  Video will at least peak curiosity on the chance that you may have something interesting to share.  The likelihood a visitor will click that play button is much higher than the likelihood they will read an entire page of text.

  • Entertain - Of course once they do click that button you better have them captivated! Emotionally connecting with your audience is the key to instilling your brand and leaving an impact.  An entertaining video will prompt further action; you have engaged your audience and they will feel connected with you on an emotional level.  That is the KEY to converting a lead into a client.

  • Explain - Depending on what your business objectives are, explaining what your company does through video is highly advisable.  If you can't hire actors or have a tight budget then it's a good idea to use an illustration based video that tells a story.  People love watching those informative, hand drawn, common craft videos that make things seem so simple, which is key to getting your point across.  When the viewer understands it in a way that resonates with them, you are one step closer to transforming that person into a client.

  • Evolve - Portraying your brand and company as a current and relevant player in your industry will help you stand out from your competitors and show your target audience that you get it!  When you create engaging content, you are telling your audience that you care about connecting with them especially when you provide entertainment and/or resources they appreciate.  Always believe that your audience wants to work with you or buy your product, and if that is the case why you not give it your all to convince them that they should?  If you look like a company who understands what your target audience needs and conveys the message in a way that is compelling to them, they will see you as a leader in your industry and immediately you start to build brand loyalty.

  • Expand - When you have succeeded in emotionally connecting with your audience, engaging them on a personal level and showing them that you understand their needs by entertaining them and valuing their time, they will share.  All of a sudden you have your audience marketing for you.  That's when you know you've hit the nail on the head.  That's when you see the bottom line starting to increase and your clients engaging with your brand in ways that you have always hoped!  If your video is super creative and engaging you may just go viral!

Give the people something to share! People enjoy sharing fun, hilarious, and emotionally engaging content and it's one of the best ways to increase your brand's reach. Having multiple promotional videos can help increase your online and social media presence and ensure that you stay ahead of your competition.

Facebook -

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Is There a Wrong Way to MANIFEST?

(0) Comments | Posted February 22, 2013 | 6:10 PM

Visualize what you want and you will get it. How many times has this happened to you? And how many times has it not happened? You wonder why it doesn't work, you close your eyes and focus until you are cross-eyed and yet the outcome is still not what you...

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The Secret Behind Failed Relationships

(6) Comments | Posted February 5, 2013 | 6:23 PM

Whether you are a boy meeting a girl, two people entering a business relationship, long-time friends or just communicating on Facebook, it happens, time after time, and it's the ultimate destruction of all relationships.

Our biggest problem is that we think other people's realities are equivalent to our own. When...

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10 Easy Marketing Tips for Increased Brand Visibility

(2) Comments | Posted January 30, 2013 | 4:23 PM

Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps...

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Six Things You Need to Know When Starting a Business

(4) Comments | Posted January 25, 2013 | 5:12 PM

Over the past 10 years I've owned and managed a brand and marketing company called U2R1. During this time, many people have come to me with ideas and dreams; they want to be entrepreneurs, they want to be successful and they want to shine in the spotlight. I always get...

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