12/27/2010 01:50 pm ET | Updated May 25, 2011

Hydros Bottle Is Gift Of 2010

Hydros Water Bottles are the gifts that keep on giving. I have been writing on Social Edge and Huffington Post a good deal about social entrepreneurship and innovation and I have become particularly interested in finding powerful examples of businesses that have successfully merged doing well and doing good.

I found a particularly compelling case in Hydros. Its product meets a social mission in more ways than one.

Hydros, much like any company that produces reusable, durable and safe water bottles, is trying to put the bottled water industry out of business. The Clean Air Council reports that "Americans throw away 2.5 million plastic bottles every hour". Yikes! Why are we doing that? Instead we should be drinking tap water and reusing the bottles that we fill up. Hydros Bottles, with their sleek design are an appealing option.

The bottles that you buy from Hydros have a filter, an increasingly important addition to any tap water consumer. With disappointing news about the state of the nation's drinking water and water infrastructure, we should all take the extra step and buy bottles that provide an extra layer of safety and health.

Hydros is more than a company -- it is an investor in solving the global water crisis. As I have written in the past, over 1 billion people in the world lack access to clean drinking water. Hydros actively promotes water filtration and clean water in the everyday use of its product, but the young company has decided to allocate a large percent of its profits to benefit water projects around the world through a campaign they've dubbed "Operation Hydros."

We are all making decisions about the gifts that we want to give to loved ones this holiday season. Don't miss this opportunity to buy Hydros -- a product that truly shares your values.

Hydros sells water bottles that are the wave of the future. Utilizing what the company calls "fast flow" technology, the bottle provides filtration for those in a hurry. The Bottle is also BPA-free, and will not break if you drop it. Here you can see a video of the bottle in action.

You can find Hydros in over 50 stores nationwide -- visit Whole Foods in the mid-Atlantic region -- and online at