Schuyler Brown
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Schuyler Brown is a New York-based trendspotter. Her company, Skyelab
(www.skyelab–ny.com), analyzes consumer and cultural trends for
sustainable business development. She has worked with numerous
companies–from Fortune 100s to start-ups– around the world to bring
them into closer alignment with their consumers and the culture in
which they operate.

Prior to Skyelab, Schuyler worked in the world of Big Advertising
where she ran a trends and strategic insights group for Euro RSCG. On
the heals of the publication of the Brandweek book, Buzz: Harness the
Power of Influence and Create Demand, on which she worked with her
bosses, she co-founded the agency’s buzz marketing practice. She is a
contributor to the book, Connected Marketing: The Viral, Buzz, and
Word-of-Mouth Revolution, and is partially responsible for the
unleashing of the term “metrosexual” on the world in the summer of
2003.

Schuyler has appeared on CNN, and is often quoted as a trends expert
in The New York Times, Washington Post, New York Post, Elle, and many
other nationally-syndicated publications.

Blog Entries by Schuyler Brown

Feeling Neurotic? Reclaim Your Animal Senses

Posted August 17, 2010 | 12:00:00 (EST)

The other day I went for a walk in the park near my apartment in Brooklyn, Prospect Park. It's a great, wild park and a blessing in the midst of the concrete and brownstone. About a half mile into the woods, I was just starting to sink into nature when...

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The New Marketing Paradigm: From Lack to Abundance

Posted January 5, 2010 | 17:05:19 (EST)

How would things be different if people actually believed there was enough to go around? Until recently, it was a concept too profound -- and too far from our constant state of anxiety -- to imagine. So ingrained is the 'psychology of lack' in our consumerist culture that the idea...

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Not In Love With New Anymore

Posted October 20, 2009 | 16:01:43 (EST)

What a relief: we're not in love with New anymore.

Several years ago, pre-recession, I started writing about a condition I was observing in the homes of Americans. A condition I saw reflected in pop culture, high culture, and the advertising that hawks it: Neophilia.

Neophilia is in...

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Environmental Messaging Is Missing the Point

Posted October 1, 2009 | 20:44:24 (EST)

Six years ago I went to hear a Cherokee man speak. At one point he described the sacred use of tobacco by Native Americans. Before first contact the plant was considered a medicine, and the way it was harvested reflected the reverence people had for its powers.

A medicine...

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The Financial Identity Crisis

Posted September 9, 2009 | 00:07:39 (EST)

Last Monday I exited the subway at Hunter College in Manhattan. It was orientation day for the new students and the plaza outside the administrative office was packed with fresh-faced kids. In the middle of the action--geographically, if not topically--was an ugly, flimsy, synthetic blue tent emblazoned with the Chase...

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Enter the Golden Age of PR: Exit Reality

Posted August 17, 2009 | 11:32:51 (EST)

On my way to work this morning I pulled up on my bike beside a man wearing a t-shirt displaying a quote. The strap of his messenger bag fell across the first word leaving me with this: "________ (strap) is more abstract than reality." For the duration of the light...

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Another Casualty of the Financial Crisis: Extended Adolescence

Posted July 21, 2009 | 18:46:33 (EST)

In March 2006, New York magazine published a story called "Up With Grups." The term "grup," borrowed from a Star Trek episode, was used in the article to describe grownups (Gen X leading the charge) stuck on the precipice of adulthood. Having actively rejected the version of adulthood demonstrated by...

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"Not a Big Fan of TV": Is an Organic Information Revolution on the Horizon?

Posted July 16, 2009 | 15:55:54 (EST)

I've been noticing a trend in conversations with consumers. There's a growing awareness that our media diets are killing us, and an accompanying resistance to do anything about it.

Young people complain about the pressure to post, "Do I really have to expose my entire adolescence to the public?"...

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