Scott Piro
Scott Piro
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Scott Piro has been a public relations professional since 1994 and is currently Vice President of Interactive Marketing and Communications for The Cline Group, a fully integrated strategic communication and marketing firm with offices in the U.S. and Israel. Scott is one of several administrators for the Facebook page, Queer Support for Israel and the administrator for the @QueersForIsrael Twitter feed. He emigrated from New York City to Tel Aviv in 2009.

Blog Entries by Scott Piro

'Pinkwashing' Deconstructed

56 Comments | Posted December 21, 2011 | 13:22:00 (EST)

In 2007 the Israel Ministry of Foreign Affairs initiated a nation-branding campaign informally known as "Beyond the Conflict." The goal was to change people's perception of Israel from a war zone populated by the ultrareligious to a more normal place -- rich with culture, dominated by high-tech and scientific achievement,...

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