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Scott Piro

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'Pinkwashing' Deconstructed

Posted: 12/21/11 01:22 PM ET

In 2007 the Israel Ministry of Foreign Affairs initiated a nation-branding campaign informally known as "Beyond the Conflict." The goal was to change people's perception of Israel from a war zone populated by the ultrareligious to a more normal place -- rich with culture, dominated by high-tech and scientific achievement, and grounded in identifiable, Western values.

American nonprofit organizations joined the effort by making sure non-conflict stories saw the light of day -- everything from Israeli companies being listed on the NASDAQ and Israeli-made computer chips powering everyday products to stories about Tel Aviv's nightlife and Israeli model Bar Rafaeli gracing the cover of Sports Illustrated's annual swimsuit Issue.

Nation-branding is practiced by many states, from established democracies like the U.S., Canada, France, Japan, South Korea, South Africa, and New Zealand to developing countries like Tanzania, Colombia, and Guatemala. It's not unique to Israel. In fact, earlier this year the Palestinians hired a number of PR firms in the U.S. for this same purpose.

In addition to the cultural and technology stories, the Israel Ministry of Foreign Affairs sought ways to emphasize Israeli values. Israel's record on LGBT rights was smartly identified as a way to highlight its societal tolerance and diversity and draw contrast with more repressive regimes in the region and around the world. In reality, Israel is the only Middle Eastern country where people are not persecuted because of their sexual orientation or gender identity. Here are the facts for LGBTs in Israel:

  • Israel has passed anti-discrimination laws protecting LGBTs
  • Israel Recognizes same-sex marriages performed abroad
  • Israel has legalized LGBT adoption rights
  • LGBT soldiers serve openly in all military branches, including special units; discrimination is prohibited
  • Same-sex couples have the same inheritance rights as heterosexual, married couples

LGBTs enjoy these rights nowhere else in the Middle East. In fact, in every other Middle Eastern country, either homosexuality is a crime punishable by death (Iran, Saudi Arabia, Sudan, United Arab Emirates, Yemen) or jail time (Gaza, Egypt, Syria, Lebanon, Kuwait, Qatar, Oman, Morocco, Algeria), or LGBTs face risks of violence, torture, and "honor killings" by militias or their own families (the West Bank, Iraq, Turkey) or harassment and crackdowns from the government and non-state actors (Bahrain, Jordan). In fact, when compared to states outside the region -- including most Western democracies -- Israel has one of the strongest records for LGBT rights in the world.

Israel's enemies recognized how favorable this record was for Israel, and that it threatened their efforts to demonize the Jewish state, so they shrewdly maneuvered to use it against her, linking promotion of Israel's LGBT record to the conflict in the West Bank and Gaza -- even though there is no connection. The idea that the Israel Ministry of Foreign Affairs' campaign is part of a diabolical scheme to cover up abuses of the "occupation" is completely the invention of anti-Israel queer activists; it is their great lie.

Beginning in Toronto in 2008, and later in San Francisco and New York, LGBT anti-Israel groups formed and sought to make being anti-Israel a queer value. Some of these activists are anti-Semitic -- whether or not they admit it, even to themselves. The frustrating thing is that many more of them work to brand Israel an "apartheid state" for all the right reasons. They are being manipulated by the combination of deceptive Palestinian leadership, biased Western media, and anti-Semites into believing a counterfeit narrative where Israelis are the aggressors and Palestinians are her ultimate victims. It exploits LGBTs' natural empathy for the oppressed.

Activists who claim not to hate Israel and say they support her right to exist yet still accuse her of brutal oppression and apartheid are complicit in preventing a peace deal, propagating terror, and endangering Jews and the state of Israel.

The sad reality is that LGBT anti-Israel groups are throwing our queer Palestinian brothers and sisters under the bus. LGBT persecution in the disputed territories is horrendous -- it comes from Hamas, the Palestinian Authority, militias, and even the victims' own families. In the academic report "Nowhere to Run: Gay Palestinian Asylum Seekers in Israel," there is testimony from Palestinian LGBTs who escaped to Israel to seek asylum status. The torture they received in the West Bank is shocking (pp. 13-17). For example, one man recounts a horror story of being dragged from his home by Palestinian Authority officers because he was gay, then submerged in sewage water up to his neck for five hours at a time, every day for three weeks (p. 15). The report comes from Tel Aviv University's Public Interest Law Program, but it shouldn't be dismissed for that reason; it's critical of Israel for not accepting more LGBT Palestinian refugees.

Once peace comes and the IDF pulls out of the West Bank, queer Palestinians will be much worse off. Palestinian LGBT testimony confirms that this is what happened when the Palestinian Authority took over Gaza in 2005 (p. 10). Eighty-two percent of Palestinians support making homosexuality illegal. Many more queer people will die in Palestine once a state is achieved. I am not advocating for the status quo, but I do believe energy from queer anti-Israel activists would be better spent educating straight Palestinians not to kill their LGBT brothers and sisters once Israelis leave, instead of vilifying Israel.

Elsewhere in the region, Iran executed three men in September 2011 for being gay (and two in 2005). The Assad regime in Syria has now murdered over 5,000 of its own people. And Palestinians in Lebanese, Syrian, Egyptian, and Jordanian refugee camps face conditions much more akin to apartheid than anything experienced within Israel (where they are citizens with the same rights as Jewish Israelis) or the disputed territories (where they are governed by the Palestinian Authority and Hamas). Yet where are the Queers Against Iranian Persecution, Queers Against Syrian Torture, and Queers Against Lebanese Apartheid groups?

"Palestine is a queer issue," Israel's LGBT critics insist. But Iranian torture and execution of LGBT people is not a queer issue? Syrian brutality against its own people is not a queer issue? Lebanese apartheid against Palestinians is not also a queer issue? Why not?

The fact that no LGBT groups protest any of these human rights abuses but we see a proliferation of queer groups against Israel meets one of the key criteria in Alan Dershowitz's list of "factors that tend to indicate anti-Semitism": "Singling out only Israel for sanctions for policies that are widespread among other nations, or demanding that Jews be better or more moral than others because of their history as victims." The rest of Dershowitz's list is worth reading, and he contrasts it to "factors that tend to indicate legitimate criticism of Israel."

Also worth reading is this letter from Dr. Denis MacEoin, senior editor of Middle East Quarterly, former professor of Arabic and Islamic Studies at Edinburgh University, and a non-Jew:

It seems bizarre to me that LGBT groups call for a boycott of Israel and say nothing about countries like Iran, where gay men are hanged or stoned to death... [t]hinking it's better to be silent about regimes that kill gay people, but good to condemn the only country in the Middle East that rescues and protects gay people. Is that supposed to be a sick joke?

Ironically, some of Israel's loudest queer critics are Palestinian LGBT organizations. How can this be true, given the documented atrocities LGBT people face from their own government and families inside the Palestinian territories? Perhaps they are looking to gain respect from homophobic, straight Palestinian organizations by bashing Israel, so that conditions for LGBT people inside the future Palestinian state will not meet the worst-case scenario. How's this for hypocrisy: do you know where the Palestinian queer group al-Qaws for Sexual & Gender Diversity in Palestinian Society has held their bimonthly "Palestinian Queer Party" for the past year? At a Tel Aviv club! Is the reason because it's not safe for LGBT people to congregate inside a public place in the West Bank at a pre-announced time and place? (That was rhetorical.) In fact, two of the three main Palestinian queer organizations, al-Qaws and ASWAT Palestinian Gay Women, are based in Israel. Al-Qaws has its headquarters in Jewish West Jerusalem, and ASWAT operates from the Israeli city of Haifa. A third organization, Palestinian Queers for BDS, conspicuously avoids stating its location.

Israel's queer enemies can hurl "pinkwashing" claims at her all they want. I, for one, celebrate the fact that Israel's government is proud enough of its LGBT rights record to use it for nation-banding. What would happen if the governments of Palestine, Iran, Uganda, and Russia bragged about their LGBT rights records, too? It would mean more LGBT people around the world would be protected and safe.

Israel's queer foes are the real "pinkwashers," because they conveniently ignore the horrors committed against LGBT people throughout the Middle East in order to focus only on the Jewish state. If the term "pinkwashing" is about covering up facts to push one's agenda, then anti-Israel queer activists are choking on their own hypocrisy and self-righteousness.

 
In 2007 the Israel Ministry of Foreign Affairs initiated a nation-branding campaign informally known as "Beyond the Conflict." The goal was to change people's perception of Israel from a war zone pop...
In 2007 the Israel Ministry of Foreign Affairs initiated a nation-branding campaign informally known as "Beyond the Conflict." The goal was to change people's perception of Israel from a war zone pop...
 
 
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11:29 AM on 02/18/2012
The article forgets to mention that Israel is home to many Palestinian gays who asked for refugee status fleeing death and violence or married Israeli citizens and received residency status.
01:10 PM on 02/16/2012
www.alishasingh.com
08:43 AM on 02/09/2012
Nice try, but since LGBT people helped in the civil rights movement in the US it should be clear we favor equal rights for EVERYONE.

We do not want to be the minority that got special rights then advertised to the world so you can continue pushing others into a ghetto.
12:22 PM on 01/17/2012
So Israel's "Pinkwashing" argument is look how nicely we treat sexual orientation based minorities so give us a pass on our racially and religiously based discrimination. Sorry that just won't wash.
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HUFFPOST SUPER USER
Pete Webb
09:54 PM on 12/22/2011
Thank you for the well written article...Hopefully this article will open hearts to start a dialogue on LGBT Civil Rights & Equality. Israel is a friend and a world leader on equality issues. Keep up the great work!
04:35 PM on 12/22/2011
JerusaIem beIongs to PaIestine.
06:03 PM on 12/22/2011
According to who?
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austinreid
Cheers, Prost, Campai, L'chayim
08:59 AM on 12/25/2011
All of it or just the pre 1967 East Jerusalem, Jerusalem was also was meant to be an international city in the 1948 U.N. partition plan. Who gave all of it to PaIestine?
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Aikaterina
A Greek-American living in California
01:08 PM on 12/22/2011
The Israel Ministry of Foreign Affairs sought ways to emphasize Israeli values. Israel's record on LGBT rights was smartly identified as a way to highlight its societal tolerance and diversity and draw contrast with more repressive regimes in the region and around the world.

Now, if they'd only afford the same rights on the indigenous Palestinians, Israel could truly call itself distinguished from "repressive" regimes.
Rosin the Bow
Hail to the Victors Valiant
01:31 PM on 12/22/2011
Can you name a country that gives the same rights to an enemy population as it does to its own citizens?
03:22 PM on 12/22/2011
No, but nor can I name a colonialist state that gave equal rights to the colonized.
04:01 PM on 12/22/2011
Er......no
This comment has been removed due to violations of our [Guidelines]
This comment has been removed due to violations of our [Guidelines]
09:46 PM on 12/21/2011
Because being anti-Israel is all that counts to the hard left.
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04:41 AM on 12/22/2011
I don't know... pink and all sounds rather soft, no?
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Galilee
I boycott products from Syria & Gaza dictatorships
07:35 AM on 12/22/2011
Not as manly as Turkey's nation-branding movie "Midnight Express" ?
06:02 PM on 12/22/2011
The notion that being anti-Israel is an attribute of the left is another BIG LIE in the giant mountain of BIG LIES propagated by right wingers around the world.  The fact is that Israel was founded by liberals and was ruled by liberals during most of its early decades.  Even the most conservative Israeli government is far more liberal than any other government in the Middle East.  Ideas that Israel has implemented over the decades, such as freedom of religion, freedom for LGBTs, the rule of law, democracy, equal rights and scientific progress are all liberal ideas.
07:08 PM on 12/21/2011
I'm gay, Lebanese, and Christian and I am well aware of how badly things can be here. It's not as bad as people make it out to be though, and any incidents are isolated. Change is around the corner.

I would be a hypocrite if I said that Israel is the only country that dehumanizes Palestinians. The main reason that Palestinians cannot be given Lebanese citizenship is that it would severely knock the religious segments proportions out of balance. It's sad that they have to be reduced to "religion" but there it is.

However, this is not their homeland. Their homeland is to the south, and as long as they are displaced, they can never be content.

I find it equally funny how the United States endorses non-discrimination, but has no problem with how Israel treats Palestinians. This is akin to Arizona's immigration policies.

Makes me wonder.
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Vlady
Better Late
11:06 PM on 12/21/2011
You confused and mixed up everything.
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Fireslayer
05:38 AM on 12/22/2011
Allow me to pour you another Smirnoff and toast to the fact that we are not yet to the Absolut abyss.
11:48 AM on 12/23/2011
It was a little disjointed, but only because I had an exam a half hour later and my thoughts were a little incoherent. I don't think I missed getting the point across.
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Fireslayer
05:30 AM on 12/22/2011
I am proud to be your first fan in support of your honesty. The situation with Israel is also complex. Let us have some compassion for them and all people who are open to the fact that there is no easy way given to us in this troubled world.
06:03 PM on 12/21/2011
"Jewish West Jerusalem"

What's that? I have heard of West Jerusalem, and even Israeli West Jerusalem, but I would love to hear where "Jewish West Jerusalem" is located. I've been told that there is no housing descrimination against non-Jews in Israel, so this comes as quite a surprise.
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BcemXAHA
Yerushalaim shel zahav
06:43 PM on 12/21/2011
It is of no importance whether you "hear" of it or not. Instead of relying on what you "hear" check it out yourself and leave your biases behind.
09:36 PM on 12/21/2011
"I would love to hear where 'Jewish West Jerusalem' is located."
I know you live in Florida -- but since you're apprently so knowledgeable about "'Jewish West Jerusalem," please tell me where it is. I appologize for not previously being aware that Israel applied descriminatory housing laws in West Jerusalem, but I thank you in advance for enlightening me.
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04:59 AM on 12/22/2011
The JNF is a quasi-governmental, non-profit organization formed in 1900 which receives tax-exempt status in the US. Arabs, who formed a majority in Mandatory Palestine before the 1948 Arab-Israeli conflict and today constitute 20 per cent of Israel’s population, are forbidden by the JNF covenant from leasing or purchasing these lands.The JNF controls the Israel Lands Authority, a state body that manages another 80 per cent of the lands in Israel. Together, these two interlocking institutions control almost all of the land in Israel, most of the land originally belonged to externally displaced Palestinians who were expelled or fled under threat in 1948 and had their properties expropriated by Israel. At the time of Israels unilateral declaration of independence Jewish Palestinians owner less that 7% of the land over which they claimed sovereignty.

A series of legislative measures allows the JNF and the ILA to act as agents for a disguised state policy of dispossession and institutionalization of racially-segregated towns and villages throughout the state.
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Galilee
I boycott products from Syria & Gaza dictatorships
07:43 AM on 12/22/2011
"Jewish Palestinia­ns"
Nice. Newt was right eh?

" less that 7%"
That does not mean the rest of the land was owned by others. It means the majority of the land WAS NOT owned by anybody.
04:32 PM on 12/21/2011
Duidn't we do this issue 3 weeks ago. practically the same article.
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NTT
Fighting rants with facts
08:28 AM on 12/22/2011
Articles about Israel attract haters like a honeypot atracts flies. Even on recycled subjects. The number of comments attracts advertisers -- who are dumb enough not to understand that the majority of such commentators will not come from their Middle Eastern locations to buy the products...
08:40 AM on 12/22/2011
Yes, Yes, Yes. Somebody who understands the HP. It is all about attracting people to the site and it seems that any story that can either feature or mention Israel will generate the numbers HP is looking wants. Swap the name Israel with any other country and there will be a dozen comments as compared to hundreds or thousands. It is not so much the story that interests people, it is the fact that the story is about Israel. It's like a mondern day Pavlav's dog experiment, wirite a story on Israel and what the haters begin to salivate.
11:59 AM on 12/25/2011
Advertisers propbaly pay higher rates if there is a higher readership. There are stalkers who will follow you and make sure to bash jews and israel at every chance and when teh facts do not mesh with what they write they call you mental or other ugly names. Yet they have followers so shows us what we are dealing with.
04:30 PM on 12/21/2011
Leftist gays should criticize Israel as they want to as individuals or members of anti-Israel organizations.But given Israel's record on gay rights, especially compared to that of Arabs and Palestinians generally, its's unseemly for LBGT organizations to be institutionally criticizing Israel.
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05:33 PM on 12/22/2011
Shouldn't really be doing anything in relation to other nations. You should take the case as it stands and ignore referring it to other nations treatment.
Israel has issues with it's LBGT citizens but not enough to get all that stressed about. Certainly nothing that can't be and doesn't seem to be being dealt with by their own resident groups.
01:08 PM on 12/23/2011
That's like saying it was wrong for American Jewish Congress to be involved in the American Civil Rights Movement for African Americans, because Jews were treated better in the United States that in Mexico.
Groups committed to civil and human rights should not be critisized for advocating for the civil and human rights.
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lbsaltzman
Permaculture and Sustainability
04:01 PM on 12/21/2011
I am glad Israel is doing the right thing by it's gay and lesbian population, though that population had to push for its' rights. It is a shame they can't treat Palestinians like human beings as well.
04:27 PM on 12/21/2011
why did Abbas reject Olmert's offer. This could have been finished. What are the Palestinians waiting for.
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lbsaltzman
Permaculture and Sustainability
06:17 PM on 12/21/2011
Like all Israeli offers, it was dreadful.
10:01 PM on 12/21/2011
Fact check, please: Abbas did not reject Olmert's offer. Olmert himself has stated that Abbas did not reject his offer. 

The reason why that deal fell through was because the cease fire with Hamas ended abruptly, leading to missiles flying on both sides. Then, suddenly and all too conveniently, Olmert was accused with various charges of corruption and forced to step down.

Then came December/Jan 2008-09 and the Gaza offensive, which pretty much finished any chances of a peace deal. Feb 2009 - Netanyahu came to power, and the rest is history.
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Rosin the Bow
Hail to the Victors Valiant
03:14 PM on 12/21/2011
Great article!