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Scott Shamberg
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Scott Shamberg is a 15-year digital marketing veteran with a passion for innovative digital strategy.

In his role as VP, Marketing at financial services based start-up Marqeta, Scott is responsible for consumer acquisition and the ongoing creation and development of the Marqeta brand.

Prior to Marqeta, Scott served as Senior Vice President at Critical Mass – a digital marketing agency and part of the Omnicom family. While at Critical Mass, he built a 30 person team around media planning, social media and content distribution. He also was responsible for groundbreaking digital marketing strategies for clients including Nissan, Clorox, Rolex and Budweiser that were designed to connect with consumers and deliver the right message at the right time.

Entries by Scott Shamberg

Another Open Letter to My Daughter, the Returning Camper

(1) Comments | Posted July 14, 2014 | 4:51 PM

Dear Daughter,

Tomorrow you leave for camp. Again. This time it's a legit four weeks, a true overnight experience and plenty of time for you to discover Bigfoot or The Meat Man or whatever version of the Boogie Man exists in Decatur, MI.

In my letter to...

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Open Letter to My Daughter, the Camper

(31) Comments | Posted July 19, 2013 | 9:14 AM

Dear Daughter,

Tomorrow you leave for overnight camp, the first time you will be away from home for more than a night and/or not under the supervision of a loving Jewish grandparent. Overnight camp is one of the true gifts of your young life -- a reward, if you will,...

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The First Grade Field Trip: A Running Diary

(1) Comments | Posted May 28, 2013 | 6:38 PM

I am a big Bill Simmons fan. One of my favorite bits he does is the running diary. He did his first one in 1999 while watching the ESPYs. It ran on AOL but, ironically, was the main reason ESPN hired him.

He does them now...

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The Finish Line Will Never Be The Same

(1) Comments | Posted April 16, 2013 | 3:09 PM

Why do people run marathons? That was one of the first thoughts that popped in my head when I started reading my feed. Do we run from something or towards something? Do we run simply to push ourselves and, by default, the human spirit? Do we do it because we...

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Tweens and Instagram: How to Do It Right

(9) Comments | Posted April 1, 2013 | 11:26 AM

When the shooting at Sandy Hook Elementary happened in December, my mom called me and asked, "Are you going to talk to the kids about it?" I knew they would find out about it and I planned to talk to them, but before my wife and I could...

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Facebook's Commercial: No, THIS Is Why It's Like a Chair

(7) Comments | Posted October 11, 2012 | 9:20 AM

Nothing says "I've Arrived" as a public company more than a good old-fashioned brand spot. The process is usually straightforward. The company hires an ad agency for their talent and culture, as exhibited here. I especially like Ed Hanson's ability to get to the core customer insights.

However,...

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My Kids Want a Dog. Do I?

(9) Comments | Posted April 23, 2012 | 1:11 PM

I'm a sports person. I'm a people person. I am not a dog person. Let me repeat that. I am not a dog person. By that I aim to say that I have not been able to relate to people who own dogs rather than implying that I am some...

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Don't Tweet on Me! The Founding Fathers and Twitter

(10) Comments | Posted March 28, 2012 | 11:53 AM

Election season. A time in America when mass media is overwhelmed with political candidates and commentary from pundits to be dissected by every person on the face of the earth. I'm sure this is exactly what the Founding Fathers had in mind for democracy: the incumbent singing Al...

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If You Have Regrets, Call Tom Hanks

(5) Comments | Posted February 14, 2012 | 1:37 PM

Big was on this weekend. Tom Hanks. Great role and second only to Bachelor Party. Who didn't want to be big in sixth grade? But what no kid can understand in sixth grade is that becoming older, turning "big," actually means becoming an adult. If someone had told...

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#happyholidays

(3) Comments | Posted December 14, 2011 | 8:39 PM

There is always pressure this time of year. There is pressure to get that special someone the right gift and to get your shopping done early. Be sure to spend more time than usual with loved ones but at the same time don't forget that your company wants you to...

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The Passion Portfolio

(0) Comments | Posted November 3, 2011 | 3:30 AM

Do you feel comfortable investing in this economy? Do you trust the stock tips your financial analyst is giving you? (No offense Michael, I trust you). My guess is probably not.

At Marqeta we talk a lot about enabling consumers to make "investments" in their favorite brands. This isn't...

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How's Your Wolfpack? Startups and the Vegas Litmus Test

(2) Comments | Posted September 27, 2011 | 2:32 PM

I love The Town. Ben Affleck does a great job as actor/director and effectively neutralizes the whole J-Lo/Gigli debacle. The other night I turned it on, figured I'd catch about 30 minutes and fall asleep. Three hours later I turned the TV off at 2:30 a.m.,...

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More Anything? More Everything! -- Millennials & The More Movement

(5) Comments | Posted August 30, 2011 | 12:19 PM

What do you expect?

Ask someone that question and I think what you will find is that expectations are on the rise. I want more out of my marriage, my career, my car, and my investments. I want my employer to care about the community as much as they...

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