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Scott Willyerd
Scott Willyerd is an award-winning journalist with more than a decade of experience in national media relations and broadcast journalism. He is a freelance writer and president of Dick Jones Communications, a media relations firm dedicated to higher education. Prior to joining Dick Jones Communications, Scott produced newscasts at WHP –TV in Harrisburg, PA and WTVN- AM in Columbus, OH. He has won awards for local reporting and television production. Scott holds a Bachelor of Arts degree in Broadcasting and a minor in Speech Communications from Otterbein College and a master's degree in journalism from Columbia University in New York.

Entries by Scott Willyerd

Why A College is Using PR Terminology for Student Success

(1) Comments | Posted July 29, 2015 | 11:32 AM

There's a new term that's being bandied about college and university career services offices. The term is often used in project management and is familiar to industries like marketing and public relations. The term, 'deliverables', which means a tangible or intangible object to be delivered to a client based an...

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A Communications Lesson From "The Worst College in America"

(1) Comments | Posted March 2, 2015 | 4:35 PM

It is human nature to want to avoid any kind of negative press. As marketers and communicators, we question what kind of response this will have on our business. But sometimes bad press just happens. And this time it happened to Shimer College, a tiny great books college on Chicago's...

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Commencement Advice

(0) Comments | Posted June 5, 2014 | 2:24 PM

As commencement season winds down, here's a look at some of the wisdom offered at college graduation ceremonies this spring (without suffering through the ceremony or student loans).

"You can fail at something you don't love, so you might as well take a chance doing what you love." -Actor Jim...

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Want to Go to Medical School?

(0) Comments | Posted April 8, 2014 | 4:40 PM

While there are forthcoming changes to the MCATs in 2015, what hasn't changed about getting into medical school is that applicants must have strong grades and MCAT scores. But there are also less obvious things you need.

"Applicants not only need to do well academically and on the new MCAT,...

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Mac Turns 30: Looks Good in Tweed

(0) Comments | Posted January 23, 2014 | 3:15 PM

On Friday, Apple's Macintosh computer turns 30. While Apple computers and other mobile computing devices have certainly taken a bite out of the PC market share, there's one place where it's truly noticeable: college and university campuses.

Last semester IT folks at Sewanee: The University of the South in...

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Odd Artifacts Find Homes in Campus Archives

(0) Comments | Posted July 2, 2013 | 5:39 PM

What can you find in the archives of your local college? Hair, for one thing. There seems to be an abundance of hair in college archives.

The University of Denver has Benedict Arnold's hair. No kidding -- a nice big braid of it. The University of Rochester has a...

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9 Tips to Stay Calm During an Interview

(1) Comments | Posted April 29, 2013 | 5:33 PM

For many, the job interview is the most terrifying moment of the application process. It has caused countless qualified applicants to lose their cool under pressure, sometimes unraveling completely through vocal tremors and sweaty palms.

There's no denying that interviews are crucial in clinching most jobs -- and beyond the...

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Schools Innovative on Course Titles

(0) Comments | Posted January 27, 2013 | 11:44 AM

Students at colleges and universities seeking more interesting options than the basic reading, writing and arithmetic courses are in luck. Several schools continue to explore innovative topics to boost their curriculum inside and outside of the traditional classroom.

Special Terms

Some schools divide their courses into semesters,...

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College Degrees With High Placement Rates

(1) Comments | Posted January 8, 2013 | 3:37 PM

Due to the nature of today's economy, many students want to be ensured they will leave college with a specific skill set to land a job. As the costs of college rise, families are beginning to question the ROI of a college degree. But it's hard to argue with majors...

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Admissions: The Challenges of Connecting With Students

(1) Comments | Posted December 8, 2012 | 5:11 PM

As the flow of information becomes increasingly instantaneous, college admission counselors must consider the best means to contact prospective students. There is not a "one-size fits all" approach. While some colleges have found that texting is a good way to reach students, others are using email or direct mail with...

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5 Tips on Applying to College

(2) Comments | Posted November 5, 2012 | 5:10 PM

The college admissions process can be daunting for students and parents alike. It is all the more challenging for students without the benefit of a supportive family.

"Navigating the college admission process can be confusing. Students who are 'on their own' may have additional challenges as they don't have a...

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Meeting Roommates on Facebook Before the Move-In

(0) Comments | Posted August 30, 2012 | 6:29 PM

With the majority of incoming college freshmen on Facebook, students no longer meet their new roommates on move-in day. Instead, many of them have had several weeks or months of online interaction.

Having a better sense of familiarity has created warmer waters to break the ice for new students and...

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Defending Your Thesis

(0) Comments | Posted August 15, 2012 | 4:08 PM

How many graduates discuss (and face critique of) their senior thesis project with the college's top man? All of them, if they go to Bard College at Simon's Rock: The Early College, in Great Barrington, MA.

"I can't imagine there are many places where the head of...

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Eight Tips on Starting a Business

(0) Comments | Posted July 31, 2012 | 1:59 PM

For young people frustrated by the job market, entrepreneurship remains a tempting opportunity to fashion a career on their own terms. However, for novice entrepreneurs, just starting the business may be the most difficult part. We've talked with several entrepreneurship experts, who offer these tips for improving your odds of...

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Streamlining Processes Saves Colleges Money

(1) Comments | Posted July 20, 2012 | 11:45 PM

Colleges and universities do what they can to save money in their day-to-day operations. In tough fiscal times, that's more important than ever.

Just by changing the light bulbs and harvesting more daylight in several buildings and auditoriums, Messiah College in Grantham, Pa., expects to save more than $30,000...

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What Is Your College President Reading This Summer?

(0) Comments | Posted July 20, 2012 | 4:19 PM

For many, summer is a chance to dive into a good book. It's no different for college presidents -- although what they consider a "beach read" is not generally what the rest of us pack for vacation.

Light reading it isn't. Nonfiction and biographies are especially popular, as are --...

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8 Great Schools for Community Service

(1) Comments | Posted June 14, 2012 | 2:01 PM

For many, making the most of your college years means not only balancing academics with a social life but getting involved in service -- whether volunteering at a local soup kitchen or at an orphanage halfway around the world. While any community you land in will always be in need...

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Survey Studies Risky Behaviors on College Campuses

(0) Comments | Posted June 6, 2012 | 6:21 PM

Overnight campus visits can sometimes worry parents. And that's because high school juniors and seniors sometimes get more than a campus tour on college visits, suggests a new national survey by the Center for Adolescent Research and Education (CARE) at Susquehanna University and SADD (Students Against Destructive Decisions)....

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