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The United Nations Getting Down to Business

Posted: 09/15/07 01:52 PM ET

There are few phenomena more transformative than entrepreneurial capitalism. It empowers people, produces wealth, creates technological revolutions, and rewards and therefore encourages risk taking and sacrifice from people of all backgrounds and walks of life. Even the U.N. -- not normally the most forward thinking organization on the planet -- has begun to realize the power of business enterprise to change societies for the better.

In early July, over 1,000 people -- including 600 top corporate executives from around the globe -- gathered in Geneva for the leadership summit, Facing Realities: Getting Down to Business. The invitation-only meeting brought together chief executives, "C-suite" officers, board members, and presidents of country or regional subsidiaries with government and labor leaders, NGOs, and academics. It was convened by the United Nations to build "the markets of tomorrow."

For those wondering when the United Nations got into the business of "building markets," it began in 1999 when then-secretary-general Kofi Annan issued a challenge to business leaders. He urged them to join an international initiative to bring them together with U.N. agencies, labor organizations, and NGOs in support of universal environmental and social principles. The answer to Annan's challenge came in 2000 in the form of the Global Compact.

The Global Compact is an agreement on the part of its signatories to advance 10 principles -- two on human rights, four on labor standards, three on the environment, and one anti-corruption standard. It shifts the debate from "corporate social responsibility," and concentrates instead on Environmental, Social, and Governance issues (ESG). ESG replaces often ambiguous, sometimes "feel-good" concepts associated with corporate social responsibility with clear business concepts. It also switches the debate from what a company will do with its resources to how it accumulates resources. The Global Compact network has grown from only a few hundred in 2000 to include over 4,000 business leaders and business associations, academics, NGOs, and even nations. It spans 100 countries and includes 108 of the Financial Times' Global 500, including many familiar household names like Coca-Cola, Nestle, Microsoft, and eBay.

The importance of the Global Compact should not be downplayed. It is changing the United Nations' relationship with the business community -- a relationship that was heavily strained throughout the 1980s and 90s. American companies, which have had a particularly frosty relationship with the United Nations, were slow to sign on at first. However, now more than 100 U.S. companies have come on board.

The Global Compact is very far from perfect. For one thing, it should contain at least a preamble recognizing the importance of entrepreneurial activity to any society. It is time for the U.N. to recognize what everyone else around the world realized a generation ago: that private property and free enterprise are indispensable to opportunity and quality of life in every society. No company should sign the Global Compact out of a sense that it has to apologize for doing business.

At the same time, the Compact has real potential for enhancing a company's reputation in the markets where it does business and at the same time, the Compact helps align a company's business objectives with a societal need.

First, the standards are voluntary. This is an absolute precondition for participation. American business is already regulated, often in vague or contradictory ways, by three levels of government domestically. The last thing any company needs is to be subject to an international government -- especially one as unaccountable and inefficient as the U.N. Still, flawed as the U.N. may be, the Global Compact as a voluntary standard is an attempt to encourage companies to address societal problems that may even transcend national borders.

Second, the standards require only what many companies are doing anyway and should be proud to talk about. In my last column, I argued that business should think of social responsibility positively rather than defensively. It is no longer possible for large companies to fly below the radar of the public, and there is no reason why most businesses should want to do so. They simply have to engage the public affirmatively and define themselves in terms broader than their line of business. In addition to producing jobs and goods or services which benefit the larger society, many businesses have made it a practice to conduct themselves with high standards of ethics and accountability -- often higher standards than those followed by many of the world's governments. Signing the Global Compact is one way to inform the public about those positive aspects of corporate culture and behavior.

That turns out to be good for business. In a study released last month, Goldman Sachs found that companies that are considered leaders in implementing the Compact's ESG Principles have outperformed the general stock market by 25 percent since August 2005. And 72 percent of those companies outperformed their peers. Being aggressive about adopting and promoting the Compact's ESG principles as part of a company's image delivers long-term business value; is rewarded by continued access to markets; and, engages the private sector to help solve pressing societal issues in the countries in which they do business. "Fundamentally, for companies and investors, this is about managing risks and opportunities presented by globalization," explained George Kell, executive director of the Global Compact.

The Global Compact isn't for every business. But in the right situation it is a tool for companies to enhance business practices and their global reputation at the same time.

 
 
 
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08:43 AM on 09/16/2007
I'm all about this idea. Using power & money for human and global welfare- what a concept !!!
Glad to see some of my favorites participating- Life long Coke drinker, Chocolate fan and Microsoft user. Corporations who are members should be readily available- I'll consider their product over Corps who don't participate. But I'll also be watching to see if they actually Walk the Walk too. Membership does not denote true committment to the cause.

Cave Adsum
03:08 AM on 09/16/2007
Well, I think it is a good idea.

It is not like this trend is not already well under way.

Micro-Financing is having great success.

In Eastern Europe there are plans to underway to rethink the whole co0ncept of present capitol and government cooperation’s to facilitate an entrepreneur based quiet RE-evolution and tap into a vast resource of untapped productivity.

In the West there is a entire reevaluation of current business models seeking the greatest good for the greatest number but with careful provisions for insuring capital return on investment, and quality products and services closer to home and integrated into the communities they serve.

The stealth migrations away from big cities has begun and even Real Estate firms like Century 21 are tapping in on this growing trend with specific marketing to mid-level disillusioned managers that have the funds to relocate from more dangerous concentrations of population density.

The GREENHOUSE hydroponics gentleman farmer may be our next “Growth” industry along with Technical Labs, Mini-Fab industries, High Tech Research and Internet driven Independent Companies are just a few of the migrants back to the good life.

Long languishing former farming communities are seeing an increase in SUV traffic on main street, and odd fellows with new Levi’s walking around asking odd questions about churches, schools, playgrounds, libraries and availability of land.

The best part is, for every one of these fellers that role into town you are looking at about 20 jobs in the first year for locals that take pause at their passing.

The mix is a good one for nearly all communities, they seem to share the same core values, place for a horse or to, low crime rates, good educations for the kids, and a coffee shop to talk this over at.

Tree hugging late` drinkers, but hey, recycled hippies that just want some fresh air after 30 years in the Corporate rat race can’t be all that bad. Most of remember a little about what life SHOULD BE LIKE!

Sushi Bars??????

?????

??

Naaaaaa!

All the best

Knute (Neo-Lib)
11:44 PM on 09/15/2007
Looks as if the average citizens of the world no longer have a say in any policy which effect their freedom , jobs , health and way of life.
Just look at the stealing of our economy , democracy , jobs , food and job safety and military with Bush privatizing our government jobs and handing our wealth to Corporations , his friends and family....
We need less Corporate intervention into out daily lives in what we say , do and how we live and that control of our life and freedom back.
What in the hell is the difference between our country now and the onew that dictators rules , some have more freedom....
Look at the world today as the Global Corporations have gain control and dominance over our laws , wealth , power and control.
We need to get rid of the Global dominance and let countries have their own control over their country's system and one that works with them , instead of against them..
11:42 PM on 09/15/2007
That's fine and dandy but there are questions and other priorities regarding the UN. For example:

- How did the "Oil for Food" debacle arise with Kofi Annan's son at the controls?

- What is the UN doing if anything against the explosive increase of internet crimes and identity thefts? Why should we in the developed countries be sympathetic to crooks in under-developed countries?

- What is the UN doing about the rising sex slave trade and child pornography?

- Cars are routinely stolen from our country and shipped to third world countries, sold at affordable prices to inhabitants. Governments and the UN know this goes on yet they look they other way because we are insured.

- Is the UN really helping its causes by allowing some celebrities to use the UN for publicity in return for token contributions?

As for Global Compact, why are standards voluntary? They should be mandatory so that everyone plays by the same rules.

The UN is in principle a worthwhile organization but typically anti American. I am not referring to the UN's lack of cooperation in the Iraq War. I am referring to its general disregard American developed countries' interests. One case is offshore mineral rights.

I commend anyone who sincerely tries to improve our world. Given the UN's track record, I take their claims with a grain of salt.
05:06 PM on 09/15/2007
Jim, this sort of thing is one of the reasons you're the ex-Senator from Missouri. The business of government is not business, the business of government *should be* to improve the lives of its citizens. In some cases that means some very anti-business stances, because the business of business is money.
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mommadona
I paint. I blog. Therefore, I am.
06:00 PM on 09/15/2007
Well, thank you for clearing that angle up.
09:47 AM on 09/17/2007
I am happy to say I live in KC and worked my ass off to oust this corp whore. He is a lying disgrace who would happily sell our freedoms and security for his own personal enrichment. The Blunt's, Evil Roy and sleazy son Matt are next.
05:04 PM on 09/15/2007
This might be a good idea if there is some independent entity which performs audits or compliance checks, or issues some sort of periodic report which evaluates the level of compliance actually in place at each corporation. If there is no credible report card or certification, no one will be able to know if a company is truly in compliance with the Global Compact or just saying so because it's good for business.
04:50 PM on 09/15/2007
Ain't you a republican fella?
06:25 PM on 09/15/2007
This comment is pending approval and won't be displayed until it is approved.
Are you sucking up to the corporate elite? Ensuring your place in the new world order? Didn't we vote you out? Try this site, it's more your style.

http://copiousdissent.blogspot.com/

Tell Mitt hi for me
Reply | posted 02:26 pm on 09/15/2007
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mommadona
I paint. I blog. Therefore, I am.
03:33 PM on 09/15/2007
If this is going to become the standard/benchmark, let's nip that little "free" enterprise thing in the bud.

FAIR enterprise. FAIR trade. FAIR wage.
NOTHING is "Free" in this economic sense.
Do NOT confuse personal freedom with such.
Capitalism is NOT a form of government -
It IS a form of Economic THEORY and PRACTICE.

Let's NOT go down that twisted road again.
We don't need no stinkin' corporate chest thumping.