FishbowlNY reports the theme of this year's American Magazine Conference, the "annual pow-wow of magazine executives," to be held in Boca Raton in the fall: "Magabrand Revolution." According to MPA conference chairman and Men's Health editor David Zinczenko, the revolution will be televised, and simulcast, and blogged, texted, and podcasted, and, oh yeah, printed on glossy stock.
In short, these days, the brand's the thing, less so than even the namesake mag. In...
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