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	<version>1.0</version>
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	<objectid>88551</objectid>
	<title><![CDATA[Do Viewers Notice Commericals They Fast Forward Through?]]></title>
	<url>http://www.huffingtonpost.com/2008/02/26/do-viewers-notice-commeri_n_88551.html</url>
	<abstract><![CDATA[<p>What do Matt Damon and an animated piece of phlegm have in common? Viewers seem to remember them especially well, according to a new test that measured what people recall about TV ads, even when they're zapping through them.</p>

<p>The test is part of a continuing effort by General Electric's NBC Universal to measure the effectiveness of television ads that viewers skip through with their digital video recorders. The bottom line: Viewers still remember the spots -- or at least some...</p>]]></abstract>
	<taxonomy><![CDATA[Media]]></taxonomy>
	<date_published>2008-03-28T02:46:00-04:00</date_published>
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