1.0 link 97387 <![CDATA[NBC Takes Product Placement Online With New Rosario Dawson Series]]> http://www.huffingtonpost.com/2008/04/18/nbc-takes-product-placeme_n_97387.html BURBANK, Calif. &mdash; A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products, the company said.

NBC Universal Digital Studio will work with a division of Omnicom Group Inc. to create programs that help advertisers sell their products, the entertainment giant announced in a statement Thursday. The programming will be broadcast on NBC Universal's digital properties, such as Web sites.

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