That's right, the online behemoth best known for its search engine says that it has rejiggered its legendary and proprietary technology so that online efforts by bloggers to manipulate its top-secret search algorithm to create cheeky, offensive and decidedly off-message answers to searches will no longer work.

"It was fun" while it lasted, said Rick Klau, a member of the Google strategic partner development content acquisition team, at a search engine optimization...