NEW YORK (AdAge.com) -- CBS, Fox and the CW are off to the best starts in the new fall TV season, according to a new report from Interpublic Group of Cos. media-research agency Magna, and the key to performance this year appears to be the stability of returning series.
"Everyone understandably focuses on new programming at the start of the season, but a network's returning-series performance is actually more important to its success," Steve Sternberg, Magna's executive VP-audience analysis, wrote in...
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