1.0 link 166480 <![CDATA[Starbucks Via: Instant "Soluble" Coffee Product Planned]]> http://www.huffingtonpost.com/2009/02/12/starbucks-via-soluble-cof_n_166480.html NEW YORK &mdash; Starbucks Corp. said Thursday it will unveil a new instant coffee as part of its attempt to turn around sluggish sales and shed its reputation for pricey lattes.

The company has been working on the product for more than 20 years and has a patent pending on the technology that will allow it to "absolutely replicate the taste of Starbucks coffee in an instant form," spokesman Vivek Varma said in an e-mail to employees.

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