Mention 'Sean Hannity' to Stanford Coins & Bullion and get a free guidebook.

Yup, that's Stanford as in Stanford Financial Group, or Allen Stanford, the Texas billionaire who is apparently on the lam after being charged Tuesday in connection with a multi-billion-dollar fraud.

"Stanford Coins & Bullion, a member of the Stanford Financial Group, their name as good as gold," Hannity intones on advertisements that regularly run on his radio show.

"I couldn't believe it when I...