One big turn-off about "green lifestyle" choices has always been that its advocates can come off as self-righteous. How easy is it to identify with someone who wants you to change the way you get your energy if they don't do anything else the same way that you do? For most people, a business lunch over a cheeseburger is easier to take than a business lunch over a seitan and macadamia nut cheese sandwich.
In my own efforts to eat in...
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