1.0 link 225961 <![CDATA[ESPN Soccer Coverage: Britons Cringe At The Thought]]> http://www.huffingtonpost.com/2009/07/05/espn-soccer-coverage-brit_n_225961.html An advertising campaign for Budweiser in Britain a few years ago spoofed fears of what might happen to soccer if American television broadcasters had their druthers: "soccertainment," complete with enhancements like multiple balls, monster trucks and loudmouth commentators.

The spots ended with Budweiser expressing second thoughts: "You do the football; we'll do the beer."

Now an American cable broadcaster, ESPN, is poised to "do the football" in Britain. Last month, ESPN bought the rights to show live English Premier League matches, picking...

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