Why?

We just secured an interview with Ori Brafman, co-author of Sway: The Irresistible Pull of Irrational Behavior (Doubleday Business, 2008) , to discuss our Dark Side (well, he calls if "different hidden forces" and "psychological undercurrents").

While reading some reviews about his book, I particularly enjoyed finding, after the usual impressive long collection of endorsements:

*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological...