<![CDATA[Cause Marketing and Branding: The Odd Couple Needs Counseling]]>

1.0 link 69045 <![CDATA[Cause Marketing and Branding: The Odd Couple Needs Counseling]]> http://www.huffingtonpost.com/andrea-learned/cause-marketing-and-brand_b_69045.html A hugely successful cause marketing campaign should be on that omnipresent "careful what you wish for" list. After all, wonderful as the projects funded or improved reputation with consumers may be, your brand messages may at times seem to be in direct conflict. Today's consumers are ever-more savvy, so corporations need to be very careful of what they say versus what they do, or of doing one thing over there, while doing a completely different thing over here.

Alana Semuels...

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